how to use local meetups to build an audience - with colin yearwood

10
from an interview with Colin Yearwood WWW.BECOMEABLOGGER.COM Get Started on Meetup.com the Right Way

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Page 1: How to Use Local Meetups to Build an Audience - with Colin Yearwood

from an interview with Colin YearwoodWWW.BECOMEABLOGGER.COM

Get Started on Meetup.comthe Right Way

Page 2: How to Use Local Meetups to Build an Audience - with Colin Yearwood

Set it Up Set it Up

If you're a member:Register and Complete Your Profile

- It's FREE to register on Meetup.com- Let people know who you are and what you’repassionate about- Link and connect all your social media networks- Don’t pitch or sell anything in your bio- Give people enough information so that there is nodoubt about the value you provide

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Page 3: How to Use Local Meetups to Build an Audience - with Colin Yearwood

Find Active Meetup Groups in Your Area

- Use the search feature to find active meetup groups- People are looking to connect with others around shared passion

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local meetups

Page 4: How to Use Local Meetups to Build an Audience - with Colin Yearwood

Analyse the Groups You Found

- few key things you should look at:

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Number of members: gives you an idea of howmany people you can expect at the events.Next scheduled event: you’ll be able to tell howactive the group isGroup reviews: The more negative reviews themeetup group has, the more worthless it is totake part in.

Page 5: How to Use Local Meetups to Build an Audience - with Colin Yearwood

Join and Introduce Yourself

- one of your main goals: connect with people in person- what this does:

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This lets people know that you exist.This will increase the chances that someone willrecognize you when you attend the Meetup.

SmileIntroduceyourself first.

Networking tips:Set Reasonable Expectations

- Look at those smaller events as a way to establishdeeper, more meaningful relationships.

Page 6: How to Use Local Meetups to Build an Audience - with Colin Yearwood

If you're an organizer:

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4321

Set it up

Decide whatmeetups to run

Join groups, attendevents and analyzewhat’s working and

what isn’t

look around tosee what

currently exists

First thing to do:First thing to do:

Page 7: How to Use Local Meetups to Build an Audience - with Colin Yearwood

Be Descriptive

- Choose a good name, headline and detailed description- Optional: choose a specific member label

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Set it Up Set it Up

Page 8: How to Use Local Meetups to Build an Audience - with Colin Yearwood

Use Pictures

- Don’t set up a naked group page.- Use pictures (profile picture, group picture, customizedbanner, event location)- Customized Banner. Use this area to highlight someaspect of your meetups.- Event location. If you have a picture of the eventlocation, that would be great to add to the group page.

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BLOGGER MEETUP

Page 9: How to Use Local Meetups to Build an Audience - with Colin Yearwood

Setup a customized URL

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Schedule at least one event immediately

Advanced: Setup member profile questionnaires

Page 10: How to Use Local Meetups to Build an Audience - with Colin Yearwood

More about Using Local Meetups to Build an Audience atWWW.BECOMEABLOGGER.COM