how to target chinese travelers - for tours & activities
TRANSCRIPT
How to TargetChinese Travellersfor Tours & Activities
Chinese travellers are a HOT topic for tour and activity
operators
So why should you care about Chinese
travellers?
Because Chinese travellers are travelling & spending more
than ever before
IN FACT...
1. Chinese travellers spent $114 billion overseas in 2012, making them the
world’s biggest spenders
Source: Traveller.com.au
2. China will overtake the US, UK, and
Germany to become the largest market for long-haul travellers by 2020
Source: The Future of Chinese Travel Report
3. By 2015, 100 million Chinese will
become global travellers
Source: ABC
4. 90 million Chinese households will be able to take long haul
trips by 2023
Source: The Future of Chinese Travel Report
5. Nearly two thirds of total
Chinese outbound travel will be leisure driven (a major shift
away from business) by 2023
Source: The Future of Chinese Travel Report
What do Chinese travellers like?
1. Health & Wellness
1. Health & Wellness(yoga, fitness, nutrition)
2. Eco Tourism
2. Eco Tourism(clean air, natural settings)
3. Indulgences
3. Indulgences(food, souvenirs, experiences)
What can you do to attract Chinese
travellers?
1. Have tours tailored to specific interests of Chinese travellers
1. Have tours tailored to specific interests of Chinese travellers
- Luxury
1. Have tours tailored to specific interests of Chinese travellers
- Luxury- Adventure
1. Have tours tailored to specific interests of Chinese travellers
- Luxury- Adventure- Shopping
2. Hire tour guides who can speak Chinese
2. Hire tour guides who can speak Chinese
+ Consider running specific tour groups if you notice you have a large Chinese
customer base.
3.Consider having Chinese
meal options.
3.Consider having Chinese
meal options.
4.Partner with travel agents & OTAs in
China to send you customers and advise you on recent trends.
4.Partner with travel agents & OTAs in
China to send you customers and advise you on recent trends.
Hint:
5.An online booking form that supports
Chinese translation.
5.An online booking form that supports
Chinese translation.
Hint:
ABOUT REZDY
ABOUT REZDYRezdy helps you start capturing your share of
the lucrative Chinese travel market
ABOUT REZDYRezdy helps you start capturing your share of
the lucrative Chinese travel market
You can use it to sell your products through thousands of Agents, including Tours4Fun.
ABOUT REZDYRezdy helps you start capturing your share of
the lucrative Chinese travel market
You can use it to sell your products through thousands of Agents, including Tours4Fun.
It also supports the Chinese language (traditional and simplified)
Want to learn more?
Get in touch!
Get in touch!
Aus: +61 (0) 2 8244 3060USA: +1 415 655 1633