how to succeed at video & written content creation
DESCRIPTION
In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. On October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of Partnerships/Co-founder) teamed up to lend their expertise on how today’s content marketers can create engaging videos.TRANSCRIPT
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How To
Succeed At
Video &
Written
Content
Creation
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Who We Are
Ryan Buckley, Scripted.com
Co-founder
[email protected] [email protected]
Anna Tong, Wooshii
Head of Marketing
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100M
69%
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High quality video production is now affordable
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OUTBOUNDINBOUND
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INBOUND
• FAQs• Your customers• Quora• YouTube
Where do I find my topics?
Be seen and known as the authority in your field. Be the best answer to a users who are actively searching and asking questions.
• Interviews• Product demos• Explainer videos• Talking heads
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INBOUND
O2 Gurus, SortedFood, Michelle Phan, Victoria Secrets.
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INBOUND
Be sustainable
http://wistia.com/learning/diy-office-video-studio
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INBOUND
Be regular
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INBOUND
Be consistent: rituals, language
Jenna Marbles Wistia
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INBOUND
Keep it short
1 video = 1 message
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OUTBOUND
Dollar Shave Club Volvo Trucks
TrueView Instream
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TrueView Instream
Outbound – TrueView InstreamStorytelling, inspiring, disrupting
Inbound – Technical, product demos, consistent, reliable, best answer
1 destination for easy discovery
HOW DO I WIN AT YOUTUBE?
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VIDEO PRODUCTION: wooshii.com
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VIDEO PRODUCTION: wooshii.com
1. Set budget & post to 10K video-makers
2. Receive pitches & pick winner.3. Get video made.
• Budget control• Quality video• Risk free• Scalable• Choice
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Video Content & Scripted
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2 . 2 S CRI P TE D S CALI NG
Our History in Entertainment
• Launched in 2008
• Screenwriting software used by
80,000 screenwriters
• Recently sold to a screenplay
contest company in LA
• Launched in 2011
• Over 7,500 writers screened
and approved in dozens of
industries
• Seeded by Scripped community
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I n t r o
Measuring Your Content’s ROI
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2 . 1 S CRI P TE D S CALI NG
Small Team, Big Content
Team
• Content Manager
Volume
• 50+ pieces of content published
per month
Content
• Blog Posts
• Guest Posts
• White Papers
• Slideshares
• Webinars
Content Creation
Scripted Writers
In-House20%
80%
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2 . 2 S CRI P TE D S CALI NG
Efficiency of External Writing Teams
Editorial Calendar
Submit Guidelines
Content Written
Review Content
Publish/Promote
Measure
Plan content 4 weeks in
advance
30+ pieces of content written
in 5 to 10 days
3 to 5 days of review and
editing
Promote across relevant
channels immediately
Measure and optimize
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Nuts & Bolts of a Screenplay
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How to Order a Video Script
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Let Us Save You Time
The Managed Experience
• Kick off call with your manager
• Guideline creation
• Reviewing Content
• Post Delivery Check In
Managed Services Price
• $500 per month
• No minimum content spend
• 3 month contract, pay for
managed services upfront
• Pay for content as you go
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Who We Are
Ryan Buckley, Scripted.com
Co-founder
[email protected] [email protected]
Anna Tong, Wooshii
Head of Marketing