how to spot important seo industry trends
TRANSCRIPT
Seb AtkinsonSearch Marketing Manager
Supercharged digital, lovingly crafted to perfection
Don’t get stuck in the past with dated tactics
Find out…
• How to identify and keep up with trends in your industry
• How to get your website in order for 2017
• Why mobile is more important than ever
• Why you need to supercharge your site’s speed
1. Create a page for next year’s terms
2. Run a link building campaign
3. Wait for the traffic to roll in
Three steps…
• Deleted countless old landing pages
• 301 redirected URLs to a handful of new landing pages
• 8X increase in leads
Why it worked:
• Ratio of useful pages vs poor pages improved
• SEO value was consolidated
• Better use of crawl budget
FeaturedSnippets
80% CTR for featured snippetsVersus
35% for non-brand terms on position 1
12seconds
How to get them:
• Know what (factual) questions are being asked
• Adopt a Q&A format for content
• Use structured formatting like lists
• Optimise existing listings
Mobile indexing
How do you compare to your competitors?
What should you do?
If your site is responsive, you should be fine
If your mobile site looks like this:• m.domain.com• domain.com/mobile/
Then go here:
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
• 47% of people expect a page to load in under 2 seconds
• 40% of people abandon websites if it takes over 3 seconds
Are you losing visitors?
A slow site could result in lower search rankings
Your homework:
• Use Google Trends to find new content ideas
• Audit your content, delete & redirect irrelevant pages to new ones
• Format your content to work with featured snippets
• Make your mobile site the best it can be
• Speed up your site
12 seconds Thank you!
Any questions?