how to social sell without being a creep

SOCIAL SELLING

How to do it. Well. without being a creep @adajuri | #OMGConf

WHO AM I?

Program Lead, 1-1 Coaching

@Hootsuite

adajuri

#OMGConf

@adajuri | #OMGConf

Have you ever tried to sell something on social?

@adajuri | #OMGConf

Have you ever tried to sell something on social? Did you succeed?

@adajuri | #OMGConf

TAKEAWAYS

How to find the right conversations on Social Media 1.

@adajuri | #OMGConf

TAKEAWAYS

Establish yourself as a trusted source


2.

@adajuri | #OMGConf

TAKEAWAYS


How to close the deal


2.

3. @adajuri | #OMGConf

TAKEAWAYS




2.

3.

How to zero in

@adajuri | #OMGConf

TAKEAWAYS




2.

3.

How to zero in

And score!

@adajuri | #OMGConf

TAKEAWAYS


@adajuri | #OMGConf

SOCIAL MEDIA IS A

2 WAY STREET

WHY ARE WE USING IT LIKE IT’S ONE DIRECTIONAL?

Learning to listen on social

@adajuri | #OMGConf

0% -----------------------------------------------100%


@adajuri | #OMGConf

0% -----------------------------------------------100%

@HelpDesk

@averageuser

@BadSalesGuy

@Ideal


@adajuri | #OMGConf

0% -----------------------------------------------100%

@HelpDesk

@averageuser

@BadSalesGuy

@BoscoAnthony


@adajuri | #OMGConf

TAKEAWAYS

Establish yourself as a trusted source 2.

@adajuri | #OMGConf

YOU CAN ENGAGE ON SOCIAL

WITHOUT BEING A CREEPER

Be a thought leader

@adajuri | #OMGConf

Be a thought leader. How?

@adajuri | #OMGConf

Be a thought leader. How? Engage with people

@adajuri | #OMGConf

Homework: Create a list of users for your industry keywords and join the conversation

@adajuri | #OMGConf

Be creative.

@adajuri | #OMGConf

Be creative. How?

@adajuri | #OMGConf

Be creative. How?

CHANGE UP YOUR SEARCH.

@adajuri | #OMGConf

@adajuri | #OMGConf

Be somebody you would want to follow.

@adajuri | #OMGConf

@adajuri

WOULD YOU

FOLLOW YOU?

Be somebody you would want to follow. How?

@adajuri | #OMGConf

Be somebody you would want to follow. How?

Share cool shit.

@adajuri | #OMGConf

Share Cool Shit

@adajuri | #OMGConf

Direct Landing

Page

Soft landing pages

Third party industry articles

TAKEAWAYS

How to close the deal 3. @adajuri | #OMGConf

How to close the deal 3.

@adajuri | #OMGConf




Be a trusted source

2.

Customers are 60% or more through the sales cycle when they first talk to a salesperson.

@adajuri | #OMGConf Source: Harvard Business Review

Activity: What can we search to find prospects for your sale?

@adajuri | #OMGConf

How to close the deal 3. @adajuri | #OMGConf

Be a trusted source.

2.

Has a social media presence ever influenced your purchase of a product?

@adajuri | #OMGConf

Let me tell you about Frank…

@adajuri | #OMGConf

Let me tell you about Frank…

In Conclusion:



Start by joining in on the right conversations 1.

2.

3.

How to zero in

And score!

@adajuri | #OMGConf

Thank You! Ada Juristovski @adajuri

More Info: [email protected]