how to sell user experience?
DESCRIPTION
Presentation on User Experience Camp Europe 2011 in Berlin. If you have any questions or tips, don't hesitate to contact me on e-mail [email protected] or Twitter @signalizer.TRANSCRIPT
Jiri SekeraHow to sell User Experience
AAA Rated SpeakerI was�
Asocial
Arrogant
Absolutely bad in business
What isUser Experience?
ISO 9241-210� a person's perceptions and responses that result from the use or anticipated use of a product, system or service�
� user experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use�
Who cares� ?
Competitive advantage
1) Functionality
2) Usability
3) Accessability
4) Look
5) User Experience
What's UX with me?
What's UX with me?
Personas!
Boss
Marketing
Account Manager
Project Manager
Developers & Designers
Stakeholders1) Boss
2) Marketing
3) Account Manager
4) Project Manager
5) Developers & Designers
Stakeholders1) Boss
2) Marketing
3) Account Manager
4) Project Manager
5) Developers & Designers
Stakeholders1) Boss
2) Marketing
3) Account Manager
4) Project Manager
5) Developers & Designers
Fear!
Stakeholders1) Boss
2) Marketing
3) Account Manager
4) Project Manager
5) Developers & Designers
Be ImpeccableWith Your Word
Don�t take Anything Personally
3rd person view
You
ParentAdultChild
Client
ParentAdultChild
Don�t Make Assumptions
Always Do Your Best� but no more!
Conclusion1) UX matters!
2) Know your role
3) Sell benefits, not actions
4) Think about UX of yourself
5) Be Impeccable With Your Word
6) Don�t take Anything Personally
7) Don�t Make Assumptions
8) Always Do Your Best� but no more!
