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Page 1: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

© 2015 VMware Inc. All rights reserved.

VMware Site Recovery Manager 6.1How To Sell Presentation

Page 2: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Features of Virtualization Enable Easier Disaster Recovery

Traditional SAN

Virtual SAN

Hardware Independence• Reliably recovery VMs to a variety of hardware configurations• Repurpose previous generation resources to recovery location

Encapsulation• Operating system, applications, data in flat files on disk• “Copy and paste” entire workloads from one location to another

Resource Pooling• Easily share compute, storage, network resources• Automated resource allocation and optimization

CONFIDENTIAL

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Automation is a Key Component for DRVMware Site Recovery Manager 6.1Simple and Reliable Recovery of VMs across Sites with Minimal or No Downtime

vSphere vSphere

Production Site Recovery Site

Servers ServersArray-basedreplication

vSphereReplication

• Automation software to orchestrate application recovery and mobility across sites

• Centralized recovery plans for thousands of VMs

• Non-disruptive recovery testing

• Automated orchestration workflows (failover, migration, failback)

• Support for broad range of 3rd party replication solutions from major storage vendors

• Integrated with vSphere Replication

OverviewSite Recovery Manager Site Recovery Manager

Page 4: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Reasons To Choose Site Recovery Manager 6.1

4

Fast and Reliable Recovery

Simple and Policy-Based ManagementZero-Downtime Mobility Up to 50% Lower TCO

• Non-disruptive testing

• Automated failover and migration

• Automated failback

• VMware NSX integration

• vMotion integration

• Stretched storage support

• Array-based replication support

• vSphere Replication support

• Centralized recovery plans

• Storage policy-based management

• vSphere Web Client plug-in

• vRealize Orchestrator plug-in

• Reduce TCO by 30% through management and testing automation(1)

• Decreases TCO by 20% eliminating replication software(1)

(1) The Total Economic Impact of VMware vCenter Site Recovery Manager, Forrester, May 2013

Page 5: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

What’s New in VMware Site Recovery Manager 6.1

5

Industry-leading solution for application availability and mobility in private cloud environments

Zero-downtime application mobility

üOrchestrated cross-vCenter vMotion using recovery plans

üSupport for metro-distance stretched storage

Policy-based Management

üNew Protection Groups using vSphere SPBM’s storage profiles

üEnables integration with VMware vRealize Automation

Integration withVMware NSX

üAutomated networking mapping when creating a recovery plan

üPreserve network and security policies on recovered VMs

VM

“vCenter” removed from name

Page 6: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

VMware Site Recovery Manager 6.1 – Key GTM Updates

CONFIDENTIAL 6

Lower downtimeü Auto recovery of

network & security policies (NSX)

ü Stretched storage recovery

Zero Downtimeü Orchestrated cross-vCenter

vMotion over metro-distance stretched storage

Disaster recovery

Industry-leading solution for application availability and mobility across sites in private cloud environments

New Positioning

Disaster avoidance

Data centermigrations

Stretched storage

Policy-based mgmt.

VMware NSXintegration

VM

What's New Key use cases

Private Cloudü Network virtualization (NSX)ü Policy-based mgmt (SPBM)ü Cloud automation (vR Auto)ü Cloud extensibility (vR Orch)

Ecosystemü EMC VPLEXü IBM SVCü Hitachi VSPü More to come…

Page 7: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Mapping to IT Challenges and Business Outcomes

CONFIDENTIAL 7

• Infrastructure silos in order to achieve recovery objectives

• Downtime during disaster avoidance and planned migrations

Pain Points

Zero-Downtime Application Mobility

• Support for zero-RPO (sync replication) and zero-RTO (orchestrated vMotion)

• 50+ array-based replication solutions by over 17 storage vendors supported

Key Metric(s)

• Protect current storage replication investments

• Have flexibility to define recovery objectives according to business needs and available resources

Business Outcome(s)

• Large time investment to manage DR

• Manual processes, complex coordination from several teams

Pain Points

Simple and Policy-Based Management

• Setup recovery plans in minutes• Automated recovery with a few clicks• 5,000 VMs in a single recovery plan• Single pane of glass with vSphere

Key Metric(s)

• Reduce time-to-protection• Decrease OpEx to setup and manage

recovery plans• Protect every application in the data center• Leverage the SDDC architecture for DR

Business Outcome(s)

• No disaster recovery plan in place• Lengthy and unreliable recovery• Inability to perform routine failover

testing

Pain Points

Fast and Reliable Recovery

• Recovery time as low as 30 min• Further reduce recovery time by 40%

through VMware NSX integration• Frequent testing during business hours

Key Metric(s)

• Ensure business continuity• Increase application and infrastructure

uptime• Have predictability of recovery times• Ensure regulatory compliance

Business Outcome(s)

• High CapEx due to duplicate infrastructure on compute/storage

• High OpEx because of highly skilled labor requirements

Pain Points

Up to 50% Lower TCO

• Reduce OpEx by 30% leveraging management and testing automation

• Decrease CapEx by 20% using vSphere Replication

• Avoide costly downtime

Key Metric(s)

• Justify the investment in SRM• Increase the number of protected

applications to Tier 2/3

Business Outcome(s)

Page 8: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

SRM 6.1 Enables the Entire Spectrum of Recovery Objectives

Continuous

Hours

Days

App-level geo-clustering / load balancing

RPOSynchronousHoursDays

Site Recovery Manager

Tier 1 Apps

Tier 2 Apps

Tier 3 Apps

Minutes

Minutes

Support for synchronous Support for synchronous replication solutionsreplication solutions

Live Live migration migration of VMs of VMs using using stretched stretched storagestorage

RTO

Page 9: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Disaster Recovery is Just Part of a Much Broader Effort

9(1) http://www.theregister.co.uk/2015/01/10/aws_cloud_data_center_fire/

Hurricanes

Amazon Web Services data center in Loudoun County, Virginia, US (1)

Disaster Recovery Disaster Avoidance Data Center Migration

Application Availability and Mobility across Sites

Faster Zero downtime

Page 10: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

The VMware Vision:A Unified Solution for Hybrid Cloud Availability and Mobility

10

Hybrid Cloud Availability and Mobility

App-centricpolicy-based availability

Hybrid and multi-site topologies

Self-service workflows

Data center pooling across distance

Public Cloud

Private Cloud

Page 11: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Target Customers & Market Segments

Page 12: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

One-Slide SRM Pitch

CONFIDENTIAL(1) Virtualization Review Reader's Choice Awards(2) https://vault.vmware.com/group/vault-main-library/document-preview?fileId=1076662

Best Business Continuity Product

Enterprise-readyü Up to 5,000 protected VMs per

recovery planü Up to 2,000 concurrently

recovered VMs

Flexibleü 50+ replication arrays from 17

different vendors supportedü Stretched storage supportü vSphere Replication support

Automatedü Testing, failover, migrations,

failbackü Storage policy-based managementü Network mappings (with NSX)

4 50% Lower TCOü Validated by Forrester TEI(2)

5

1 Any RPO / RTOü Zero RPO – Support for

synchronous replicationü Zero RTO – Live migrations at

scale across sites

2 3

SDDC integratedü Virtual SANü NSXü vRealize Automationü vRealize Orchestrator

6

Thousands of Customers Broad Partner Ecosystem

Page 13: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Target Market Segment, Key Buyers, Scope

CONFIDENTIAL 13

Key Buyers Description Scope

CIOVP of Infra • Key decision maker

• Find critical issues to both the line of business and IT• Emphasize risk of downtime and insert sense of urgency

VI Admin • Primary user• Champion

• Convert to champion• Emphasize gaining control over DR with ease of automation

Storage Admin • Key influencer• Emphasize support for replication technologies• Educate the importance of storage organization

App / DB Admin • Key influencer• May define the RPO and RTO according to business needs• Discuss the importance of application mappings

• All customer segments (SMB, Comm, Ent)• At least ~20% to ~30% virtualized• At least 50 VMs• At least two sties

Target Profile

Page 14: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Qualifying Questions to Start Conversations

CONFIDENTIAL 14

Scenario Conversation Starters

Readiness

• Business continuity and disaster recovery plan in place?• Do you have a secondary site or data center for recovery?• Have you virtualized business-critical applications?• Regulatory requirements for DR?• Utilizing array-based replication, stretched storage or vSphere Replication?

Urgency

• Concerned about a major outage? Recent disaster? • Were you able to meet your recovery time objectives (RTO) during your last declared disaster?• Are you able to test your recovery plans with enough frequency?• Do you have a data center migration project in the horizon?

Complexity

• Do you have manual or scripted DR processes that are hard to execute and update?• Does your organization require highly specialized staff to manage DR processes?• Do you struggle with siloed DR solutions that are app specific (Oracle DataGuard, SQL clustering,

Exchange DAGs)?

Page 15: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Sales Triggers

CONFIDENTIAL 15

Trigger Type Value Statement Relevant Key Buyer• No BC/DR plan on place • Protect any virtualized application running on vSphere with a single solution • CIO / VP of Infrastructure

• Regulatory compliance requirements

• Ensure you can meet your recovery objectives (RPO and RTO)• Prove compliance using detailed reports after testing or failovers

• CIO / VP of Infrastructure

• Manual or scripted disaster recovery process in place

• Use automation to ensure fast and reliable recovery• Use policy-based management to simplify administration tasks

• CIO / VP of Infrastructure• VI Admin

• Recently failed to meet recovery objectives

• Perform frequent, non-disruptive testing to ensure predictability of recovery times

• Use automation to ensure fast and reliable recovery

• CIO / VP of Infrastructure• VI Admin• App / DB Admin

• Data center migration / consolidation project in horizon

• Use SRM recovery plans to migrate apps at scale, with app consistency and without data loss

• Perform live migrations (vMotion) to avoid downtime altogether (when using a stretched storage solution)

• CIO / VP of Infrastructure• VI Admin

• Currently using array-based replication

• Continue to use your replication solution of choice. Add orchestration to it with SRM

• VI Admin• Storage Admin

• Currently using VMware Metro Storage Cluster (VMSC)

• Add SRM to experience the best of both worlds. SRM add site awareness, orchestrated recovery and the ability test. Stretched storage enables live migration (vMotion) across metro distances

• VI Admin• Storage Admin

• Currently using VMware NSX • Simplify DR management and accelerate recovery by pooling resources across sites through network virtualization • VI Admin

Page 16: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Sales Process, Tools and Resources

Page 17: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

BCDR Terminology• Recovery Time Objective (RTO): Policy that defines maximum amount of time it should take

to recover an application or service.

• Recovery Point Objective (RPO): Policy that defines maximum tolerable amount of data loss. Measured as a period of time.

• Maximum Tolerable Downtime (MTD): Maximum amount of time an application or service can be offline before an organization sustains considerable impact.

• Business Impact Analysis (BIA): Exercise that discovers and documents the risk level and impact the loss of a service has to an organization.

• Microsoft Volume Shadow Copy Service (VSS): Feature of Microsoft products enabling app-level and file-level consistency for backup and replication, which increases the reliability of recovery.

CONFIDENTIAL 17

Page 18: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Main Sales Motions Of Disaster Recovery With VMware

vCloud Air DR

vCA Network DRaaS SRM STD

SRM ENT

vCloud Suite ENTSingle-siteROBO

SMBDual-site

CommercialEnterprise

CONFIDENTIAL

Always lead with SRM Ent, remind customer about scale. Revert to

SRM Std only if necessary

Be clear that vCloud Air DR and SRM are not integrated.

vCloud Air will soon include SRM Air for DR orchestration

Page 19: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

SRM Sales Process1. Qualification – fish where the fish are2. First meeting

– Demonstrate BC/DR fluency - know commonly used terms such as RTO, RPO– Understand customer’s current DR stance and needs, secure a demo

3. Demo – shows your capability and SRM’s features and benefits– Lots of practice = polished demo

4. Write the prescription - include services in proposal– Health check - make sure environment is solid before adding a new component– Pilot/Jumpstart - first app protected with SRM is often most important– Bigger engagement: discover, plan and design, implementation

• Analyze application dependency and business process• Gap analysis in current DR plan• Business impact analysis (BIA)• Install and configure

CONFIDENTIAL 19

Page 20: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

SRM Demo• Demonstrate the ease of DR testing

– Use offline demo or hands on lab– Most common pain point, most common activity

• Considerations– If live environment is used, include only a few VMs for faster recovery– Keep it simple and cut right to testing or running a recovery plan

• Do not give the “harbor tour”, i.e., don’t show every screen, button, etc. in the UI• Avoid IP customization, scripts, etc. unless customer requires it, as it takes longer

– Practice the demo multiple times before delivering– Discuss what happens at each step of recovery plan while it is running– Show history report when recovery plan finishes

CONFIDENTIAL

Page 21: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Proof of Concept• Avoid POC, if you can - it is too time consuming

• Hands On Lab (HOL) is an excellent alternative.

• POC Challenges– Time consuming, typically 2-3 days– Application dependencies, storage organization, etc.– May expose storage replication complexity

• POC Benefits– Can be pre-sales, but better if it is a “pilot” paid engagement– Guidance for use, best practices– Great opportunity to learn more about customer’s business

CONFIDENTIAL

Page 22: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

22

Why Sell Site Recovery Manager?

1. BC/DR is Great Opportunity and a major SDDC IT Outcome• Among top 5 IT priorities for enterprises(1)

• #1 reason to adopt x86 virtualization(2)

2. Business Continuity Competency (Partners)• Up to 12% front-end discount (Ad+) and 5% back-end rebate (Solution

Rewards)(4)

3. SRM is the Industry-Leading Product• Thousands of customers protecting over 3 million VMs• Best Business Continuity product in Virtualization Review’s Reader’s Choice

Awards four years in a row

4. Opportunity to Grow Deals• SDDC integration: VMware NSX, Virtual SAN, vRealize Automation• Storage ecosystem support: 50 replication solutions from 17 storage vendors• DR drags Servers, Storage and Services

(1) Forrester “BC/DR Remain Priorities For 2012 But Take A Backseat To Cost-Saving And Efficiency Initiatives”, 2011(2) Forrester “Server Virtualization Predictions For 2013”, 2013(3) Gartner “Hype Cycle for Business Continuity Management and IT Disaster Recovery”, 2013(4) Terms & Conditions apply, see Partner Central for complete details(5) Virtualization Review Reader's Choice Awards

Best Business Continuity Product(5)

Four years in a row!

Page 23: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Increase Deal Size By 2.5X With Disaster Recovery

CONFIDENTIAL 23

Protecting 5 Hosts / 100 VMs

Storage HWStorage HW

x86 Servers

x86 ServersVMware Licenses

VMware Licenses

Services

$38K• 20TB SAN storage

$100K• 5 hosts

$47K• 10 vSOM Ent Plus• 1 vCenter Server

$48K• 20TB SAN storage• 20TB DAS storage (VSAN)

$200K• 5 hosts• 5 hosts (DR)

$170K• 20 vSOM Ent Plus• 2 vCenter Server• 10 Virtual SAN• 100 SRM Ent

$50K• 6 week BCDR

implementation

Total $185K

Total $468K

2.5X Revenue Increase

Page 24: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Want to Learn More about Site Recovery Manager 6.1?

24

Web Resources2 4 Free

Evaluation Online Hands on Lab 3

• Test-drive Site Recovery Manager right from your browser—with online Hands-on Labs

• 60-day Free Evaluation• Test Site Recovery Manager

Standard in your own environments

• Learn more with customer case studies, industry analyst papers and technical resources

 

Learn more from the experts in the VMware Storage Blog… Virtual Blocksblogs.vmware.com/virtualblocks/

labs.hol.vmware.com/HOL/catalogs/lab/2080 vmware.com/go/try-srmvmware.com/go/srm

InternalResources1

• Obtain in-depth technical resources and sales tools to accelerate SRM sales

VMware VaultPartner Central

Page 25: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Competition Overview & Responding to Objections

Page 26: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Competitive Landscape for Disaster Recovery

CONFIDENTIAL 26

Status Quo / Inertia

Application Clustering VMware Metro Storage ClustersHost-based Replication

Azure Site Recovery

Page 27: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Competitive Positioning (Part 1)

CONFIDENTIAL 27

Status Quo / Inertia Azure Site Recovery

Status Quo / Inertia:

• Traditional DR is expensive, complex and unreliable

• The cost of downtime and data loss make modern DR a competitive requirement

VMware:

• SRM reduces OpEx, provides scalability of recovery and ensures predictability through automation

• VMware SDDC (vSphere, Virtual SAN, NSX) reduce CapEx by reducing the DR footprint

• vCloud Air DR with SRM Air eliminates CapEx investments on secondary site and enables “pay-per-use” pricing

Azure Site Recovery:

• Immature solution with weak customer experience

• No re-IPing of VMs at the recovery site

• Very limited support for array-based replication

• Very limited support for disaster recovery for vSphere

VMware:

• SRM is an award-winning, mature product with all previously mentioned features

• SRM-based DRaaS to Cloud available by VSPP

• VMware vCloud Air DR with SRM Air offers cost-effective DRaaS

Page 28: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Competitive Positioning (Part 2)

CONFIDENTIAL 28

Application Clustering VMware Metro Storage ClusterHost-based Replication

Host-based replication:

• HBR products have very shallow DR orchestration, if they have any at all.

• Zerto uses endpoint security APIs not intended for replication. Zerto is not supported by VMware.

VMware:

• vSphere Replication™ is the only hypervisor-based replication for vSphere – VM-centric, scalable, flexible RPO, multiple point-in-time recovery and bundled with vSphere at no cost. Why pay for HBR?

• SRM is the industry-leading solution to automate application availability and mobility for vSphere

Application Clustering:

• This approach is app specific, expensive and hardware intensive.

• it also ends up building infrastructure silos and requiring dedicated expertise to manage

VMware:

• Leveraging the benefits of virtualization, SRM is app-agnostic and enables cost-effective protection that can be expanded to any virtualized apps

• Thanks to stretched storage support and vMotion integration, SRM now offers zero-downtime migrations of VMs, fundamentally improving possible recovery time objectives (RTO)

VMware Metro Storage Cluster:

• VMSC enables an active-active architecture that delivers VM downtime avoidance using vSphere capabilities such as HA and vMotion

• It is not ideal for disaster recovery and avoidance, because it lacks scalability, orchestration and testing

VMware:

• SRM now supports stretched storage as underlying replication in order to enable Active-Active topology

• SRM + stretched storage delivers the best of both worlds: SRM orchestration and testing, and live migrations using orchestrated cross-vCenter vMotion

Page 29: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Objection HandlingObjection Response

I can’t afford the storage hardware investments required for disaster recovery

• vSphere Replication is bundled with vSphere and it is storage independent, eliminating additional storage investments

• Virtual SAN uses inexpensive server disks to create shared storage, making it an ideal solution to reduce CapEx at recovery sites

• SRM integrates with vSphere Replication and Virtual SAN to automate and simplify DR

I am already DR protected with array-based replication

• SRM does not replicate, it complements a replication solution through automation of the DR process

• SRM integrates with a broad range of array-based replication products offered by VMware storage partners

We use a combination or scripts and manual processes, which is good enough

• Using custom scripts for everything is difficult to maintain.• What happens if the person that maintains these scripts decides to seek employments elsewhere?• What happens if a major disaster occurs and the people with the expertise to perform manual

processes are not available?

SRM licensing is too expensive

• $495 (list) per VM is a relatively small price to pay for easier DR testing, improved reliability, lower recovery times, and less risk.

• Forrester actually found SRM to be approximately 50% less expensive than traditional, manual disaster recovery methods. Primary savings is OpEx

Page 30: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Objection HandlingObjection Response

I have physical servers in my data center so SRM will not work for me

• SRM is a DR orchestration tool primarily for virtualized workloads.• Scripts can be included in an SRM recovery plan to automate management of physical assets.• Other vendor solutions are available for physical workloads.

Our environment is special - we have to do this, we have that limitation, etc

• Every environment is unique.• SRM is not the “magic” solution that solves all challenges in all environments, but it can make a

significant, positive difference over the way you do things today in your vSphere environment (manual processes, scripts, or no plan at all).

You can’t do real-time or instant fail-over with SRM

• Actually, SRM now supports live migration of VMs across metro distances because it supports stretched storage solutions. You can perform zero-downtime disaster avoidance and migrations with orchestrated cross-vCenter vMotion.

I am concerned about the complexity of the solution

• Installing, configuring SRM is typically done in hours• Configuring storage replication for SRM is often the challenging part - storage vendor can usually

provide some assistance. vSphere Replication is a viable, simple replication alternative• SRM does not eliminate need to do proper DR assessment, e.g., BIA

TCO/ROI

• The lowest TCO DR plan is “do nothing” – improving DR ability is about reducing risk• ROI comes when (not if) disaster strikes• ROI can come in other forms – example: data center migration with less downtime, fewer

resources, lower risk

Page 31: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Customer Case Studies

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Customer Case Study: Fisher & Paykel Finance

32

Reduced recovery times and data loss

Challenge

• Minimize the risk of losing merchants and customers due to extended outages of key Fisher & Paykel Finance systems

Solution

• Implement vCenter Site Recovery Manager to reduce the time required to recover business-critical systems in the event of a catastrophic outage affecting one of Fisher & Paykel’s data centers

Results

• Ensured minimal loss of merchants, customers, and earnings in the event of a disaster

• Cut recovery times from weeks to one hour, and data loss from up to a day to five minutes

“VMware vCenter Site Recovery Manager has been worth its weight in gold — especially around functionality,”

Glenn ReynoldsInfrastructure Manager

Headquarters: Auckland, New ZealandIndustry: Financial services Employees: 240

Case Study: Fisher & Paykel Finance

Page 33: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Customer Case Study: Acorda Therapeutics

33

Improved DR testing to meet regulatory requirements

Challenge

• Eliminate reliance on an offsite recovery-from-tape service

• Achieve reliable DR to meet internal needs and regulatory requirements

Solution

• Use vCenter Site Recovery Manager to automate site recovery and migration from Acorda Therapeutics’ primary datacenter to a second recovery environment

Results

• As a biotechnology company, Acorda is highly regulated. For that reason, it tests DR processes four times a year

• Before implementing Site Recovery Manager, tests would take an entire weekend. Now, they can test in a few hours

“Committing to VMware virtualization technology gives us tremendous elasticity as a business, without an enormous up-front capital investment in hardware. It is a perfect fit for us.”

Pasqual ZottolaExecutive Director, Information Technology

Headquarters: Hawthorne, NYIndustry: BiotechnologyEmployees: 1,000

Case Study: Acorda Therapeutics

Page 34: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Customer Case Study: Columbia Sportswear Company

34

Migrated primary data center to a new location

Challenge• Facilitate the transition to server virtualization• Improve disaster recovery operations to enable testing and

compliance with certifications• House production environments offsite, in a new data

center built to improve DR operations

Solution• Implement vCenter Site Recovery Manager to increase

server virtualization with confidence and reliability

Results• Server virtualization increased to approx. 90% • Moved primary data center to the new location over a

couple of weekends with very little downtime to the end users

• Leveraged success with DR project to obtain buy-in for other virtualization projects with upper management

“We were able to move our primary data center over a couple of weekends with very little downtime to the end users, and that was all built on VMware technology,”

Michael LeeperSenior Manager of IT Engineering

Headquarters: Portland, OregonIndustry: Retail Employees: ~4,000

Case Study: Columbia Sportswear Company

Page 35: How To Sell Presentation - ips.insight.com€¦ · migrations Stretched storage Policy-based mgmt. VMware NSX integration VM What's New Key use cases Private Cloud ü Network virtualization

Customer Case Study: QIC

35

Avoided an outage during the Brisbane floods of early 2011

Challenge• Ensure critical systems are made available to QIC during

crises (such as the Brisbane floods of early 2011)• Ensure recovery within timeframes established in the

disaster recovery and business continuity plans

Solution• Use vCenter Site Recovery Manager to failover business-

critical applications and servers from a primary site to backup locations, quickly and without error

Results• Enabled continued management of client portfolios during

the Brisbane flood crisis• Reduced the number of people required to complete a

disaster recovery task from three to one• Accelerated recovery times for key systems

“When we see a good product we know we can use it [...] I don’t think I’ve seen any rival system that performs as well as the VMware product.”

Tony HiltonTeam Leader — Servers, Storage and Internet

Headquarters: Brisbane, AustraliaIndustry: Financial ServicesEmployees: 500

Case Study: QIC

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Pricing and Packaging

36

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Site Recovery Manager 6.1 – Editions Lineup Update

37

Site Recovery Manager

Standard Enterprise*Licensing & Pricing• Max. protected VMs 75 VMs per site No licensing limitFeatures

• Centralized recovery plans ● ●• Non-disruptive testing ● ●• Automated disaster recovery failover ● ●• Planned data center migration ● ●• Automated re-protection and failback ● ●• Array-based replication support ● ●• vSphere Replication support ● ●• VMware NSX integration ●• Stretched Storage support ●• Orchestrated cross-vCenter vMotion ●• Storage Policy Protection Groups ●

* SRM Enterprise also included in vCloud Suite EnterpriseNote: Regional pricing exists in standard VMware currencies. Please check local pricelists for more detail

New in SRM 6.1

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SRM Packaging Options

38

1 Standalone – 2 editions‘per VM’ licensing

2 Bundle‘per CPU’ licensing

• Limited to 75 protected VMs per site• Sold in 25-VM packs

SRM Standard$195

(1 protected VM)

• Unlimited protected VMs*• Exclusive features (new in SRM 6.1)• Sold in 25-VM packs

SRM Enterprise$495

(1 protected VM)

$11,495(1 processor)

vR Automation Ent

SRM Ent

vCloud Suite Enterprise

vR Operations Ent

vSphere Ent Plus

• ‘per CPU’ licensing for SRM Enterprise edition

• Unlimited protected VMs on properly licensed processors

• SRM not included in Std and Adv editions of vCloud SuitevR Business Std

* Bound by technical limitationsNote: Regional pricing exists in standard VMware currencies. Please check local pricelists for more detail

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SRM Licensing Scenarios And Requirements

39

ReplicationA to B

Uni-directional protection Bi-directional protection

vSphere

vCenter SRM

vSphere

vCenter SRM

vSphere

vCenter SRM

vSphere

vCenter SRM

ReplicationB to A

Licensing Requirements

SRM Standalone

vCloud Suite Ent• vCloud Suite Ent• vCenter Server

• (No SRM required)• vSphere• vCenter Server

• SRM Std / Ent • vSphere• vCenter Server

• vCloud Suite Ent• vCenter Server

• SRM Std / Ent • vSphere• vCenter Server

• vCloud Suite Ent• vCenter Server

ReplicationA to B

• (No SRM required)• vSphere• vCenter Server

• SRM Std / Ent • vSphere• vCenter Server

Site A Site B Site A Site B

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Thank You!

CONFIDENTIAL40