how to scale your agency like a startup
TRANSCRIPT
Nice To Meet You!
Adam Stone Entrepreneur since age 12. Founder & CEO of Speedlancer.com - the World's Fastest Freelance Marketplace, delivering design, writing, and data-entry works in just 4 HOURS by curated professionals.
Emilia ChagasContent manager for +8 years. Founder & CEO of Contentools.com - one-stop-shop platform for content marketing, helping +50 agencies create, manage and publish content.
Agencies' Main Challenges
- Staffing- Hiring fast enough.
- Finding new clients/getting clients- Growing my agency to the next level
- Scaling- Profit- Track and Conversion of Leads
- Explain content marketing and make brands believe in it
- Collaborative content creation or curation
#1 Management
Adam’s philosophy: hire one key point of contact (POC), assign to existing employee or outsource to manage operations.
HACK: Document Everything!
Is your company documenting its content strategy?
47% 26%
Are you satisfied with your content marketing results?
#2 Workflows
. Set the process
. Set the roles
. Schedule/automate repetitive tasks
#3 Staffing
. Upwork
. Freelancer
. Fiverr
. Speedlancer
#4 QA
. Guidelines
. Approval flow
. Delegate as you scale
#5 Tools
. Project management
. Team communication
. Content creation
. Website maintanance
. Lead generation/nurturing
. Sales process
. Analytics
. Profitability and ROI
. Project management & task fulfillment
. Team collaboration
. Content creation / content process
. Website maintanance
. Lead generation/nurturing/analytics
. Sales process
. Profitability
Bonus Hacks!
Build your demand generation tool (aka eat your own dog food)
Project management is a necessity
Develop an inside sales strategy (for SMBs)
Go beyond logos: ask for complete reviews and case studies
Get Rich in Your Niche
Thank You!