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Ed Ceballos Co-founder DesignSprintSchool.com SprintMaster.co Four Principles to scale Lean Startup organically

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Page 1: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Ed Ceballos Co-founder DesignSprintSchool.com SprintMaster.co

Four Principles to scale Lean Startup organically

Page 2: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

#Committed #NotScaling

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“How would you describe your efforts to become a more innovative company?”

Page 3: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

“Innovation is the job of the innovation teams only”Glass House

Page 4: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

“Only selected employees can actually join”Exclusive

Page 5: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Non-sustainable 5

“Budget or sponsorship changes can kill our program”

Page 6: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Agency-Based“Magic Canvas + Super Mentors = innovation!”

Page 7: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

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Glass House Exclusive Non-sustainable Agency-based

Page 8: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Innovation for the 99%

Entrepreneurship Service Thinking Lean Startup

Page 9: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Grassroots

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A bottom-up movement. Find the sparks

and empower existent intrapreneurs.

Give the unsung heroes the ability to

create relevant change wherever they

are, in whatever they do.

Page 10: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Contagious10

It must be decentralized and

compelling, expanding naturally

throughout the organization.

Surviving by adaptation and

replication. Just like we do.

Page 11: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Boundless11

Any department can take a hit,

b u t a g row i n g l e g i o n o f

innovative-makers who share

an ideal is an impossible target.

Page 12: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Inside-out12

It should be renewable and self-

operated, not dependent on any

elements external to the culture.

Page 13: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Hack your culture

Grassroots Contagious Boundless Inside-out

Page 14: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

#1 Build an army of

Sprint Masters

Grassroots Contagious Boundless Inside-out

#lean #fast

Page 15: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

#2 Stop trying to Innovate. Try solving problems.

Grassroots Contagious Boundless Inside-out

Page 16: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

#3 Open source.

Demilitarize

Grassroots Contagious Boundless Inside-out

#legion

Page 17: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

#4 Co-creation as a GTM

Grassroots Contagious Boundless Inside-out

1:10 - 1:20

Page 18: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

A grassroots revolution extending to GTM18

A rogue organization, inside Cisco Systems grew to become a movement.

-Intrapreneurship

-“Feeder” for co-innovation initiatives

-Co-creation -> Innovation as a GTM

-Business process optimization

Page 19: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

Change the culture to drive innovation19

Entrepreneurship as Management Skill course

Entrepreneurship as a recognized attitude

Innovators community inside the company.

Page 20: Four Principles to scale Lean Startup organicallyleanstartup.co/2017-conference/wp-content/uploads/sites/... · 2017-11-04 · Four Principles to scale Lean Startup organically

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Ed Ceballos

Founder and Growth Catalyst

[email protected]

Twitter: @EdCeballos