how to run your web design business
TRANSCRIPT
1. Specialization
What you deliver Where you are Across the market
A good place to start is… Your Existing Clients.
Benefits of Happy Clients
Excellent References
More Recommendations
More Patience when things go wrong
More Repeat Business
Matrix Team Model Dedicated Team Model
Fixed Price Time & Materials
Better for new clients but add contingency
Don’t forget to add PM time
No Limits and it requires trust
Better with regular clients and for smaller pieces of work
Have an associated rough estimate
Give the client warning well before the estimate
As Conclusions…
Repeat Business
No Marketing Cost
Lower Cost of Sale
Higher Value Clients
Less Hassle
Higher Profit Margins
Leads to better website
1. Hiring
Should I hire somebody? Overworking
Weakness
Jobs you hate
Who should I hire? Fill your weakness
Don’t hire a clone
Do jobs you hate
2. Office
Do I need an office? Bring Clients
Working Environment
Distractions of Home
Office Considerations
2. Office
Do I need an office? Bring Clients
Working Environment
Distractions of Home
Office Considerations Avoid long-term commitments
Consider hidden costs
3. Growth Control
Staying Small Fewer mouths to feed
Ability to pick and choose work
Turn away projects
Set realistic deadlines