how to run a successful freelance business
TRANSCRIPT
GREETINGS, FREELANCERS
HERE’S MY STORY
Every birth that takes place at Swedish — and there have been more than 200,000 of them — is aremarkable event. But the 1935 arrival of David Ishii is quite another story.
Sadly, his mother died in childbirth, and David’s father was ill equipped to take care of a newborn. So, Mr. Ishii made arrangements with Swedish to care for his new son while he took his six other children to Japan where relatives could look after them.
What was supposed to be a brief absence turned into 31/2 years. So David grew up at Swedish with a whole team of mothers — all dressed in starched white uniforms.
To this day, David remembers accompanying Swedish’s founder, Dr. Nils Johanson, around the halls of the hospital. And he faintly recalls a birthday party the nurses threw for him.
It was and is the Swedish way to do whatever it takes to make patients feel at home — even if it actually is your home.
Watch 100 stories about Swedish’s 100 years at www.swedish.org/100years
Thousands of babieshave been born at Swedish.
But only one went on tolive there for 3 1/2 years.
WHAT'S YOUR STORY?
WHAT'S THEIR STORY?
WHO THEY ARE THEIR FREELANCE ASPIRATIONS
WHAT’S OF CONCERN
WHO I’LL BE CHANNELLING
TEDLEONHARDT.COM RECOURSES.COM WINWITHOUTPITCHING.COM
DAVID C. BAKER BLAIR ENNSTED LEONHARDT
BE AN EXPERT
$0.07/LB. $1.19/LB.
YOU CAN CHARGE MORE
YOU CAN WIN WITHOUT
PITCHING
YOU CAN COME UP WITH BETTER IDEAS
YOU CAN LOWER YOUR
ANXIETY
MEET SOME EXPERTS
EXPERT PROJECT
EXPERT PROJECT
SHARE
EXPERT PROJECT
SHARE
NETWORK
EXPERT PROJECT
SHARE
NETWORK
RFP RESPONSE
WHAT’S YOUR EXPERTISE?
CROSSING THE CHASM
THE MATH
52 WEEKS -2 WEEKS 50 WEEKS
50 WEEKS x40 HOURS
2,000 HOURS
$82,000÷2,000 HRS
$41/HR
$82,000 BASE SALARY 8,200 PAYROLL TAXES
8,400 OFFICE RENT 6,000 HEALTH INS. 1,200 INTERNET/CELL 10,000 PROMOTION 3,000 PROFESSIONAL SVCS. 1,000 TECHNOLOGY 5,000 MISC. EXP. & ENT. $126,000 SALARY + EXPENSES
$126,000 SALARY + EXPENSES 25,200 20% PROFIT $151,200 INCOME TARGET
2,000 HOURS -400 75% BILLABLE -56 7 HOLIDAYS
-40 5 SICK DAYS 1,504 AVAILABLE HOURS
$82,000÷2,000 HRS
$41/HR
$151,200÷1,504 HRS
$101/HR
TINYURL.COM/SVC-BIZ-CALC
HOW TO AVOID GETTING STUNG
VALUE VS. CHEAP
SPREADING THE WORD
1. KNOW YOUR AUDIENCE
2. KNOW YOUR POSITION
3. BE CONSISTENT
4. DON’T DO IT ALL
IT’S ALL ONLINE
WHAT DID YOU THINK?
Msft—storytellingHAPPY
tinyurl.com/svc-freelance
