how to rock social media

How to Rock

Social Media

Notes by Kristel Tibule

Beyond Ordinary Virtual Professional

www.beyondordinarykristel.wordpress.com

Tips

1.Have a good screen name.

2. Use screen name that’s neutral

3. Think for long-term.

4. Pick a good avatar.

5. Perfect your profile.

6. Create mantra

7. Adopt your LinkedIn profile to your other social media profiles.

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How to Perfect Your Posts


Be Tactical


Feed the Content Monster

1. Piggyback off the efforts of others.

2. Be bold. Take a stand.

3. Interject personal pictures and videos.


Optimize Engagementwith Fans and Followers

1. Search for @ mentions.

2. 2. Always be positive or silent.

3. Amateur box in rule of social media

Round 1- Someone makes a pot.

Round 2- You respond.

Round 3- The person responds.


How to Avoid Looking Clueless

1. Never buy followers, like or +1s

2. Don’t ask for followers or reshares.

3. Don’t sweat unfollowers.

4. Don’t overly use social media as a marketing platform

5. Never call yourself as an “expert” or a “guru”

6. Don’t abdicate to an agency

7. Don’t abdicate to interns.


FB Power Tips

1. Upload video natively to Facebook.

2. Allow FB to show thumbnail images fro links

3. Use FB insights.

4. Interact with other pages.


Google +

1. Use Google hangouts on Air.

2. Use Google + Ripples

3. Use ability to stylyze text.

4. Use Google + polls


Twitter Tips

1. Use the search capabilities of Twitter.

2. Repeat your tweets.

3. Add up to four images per tweet.

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LinkedIn Tips

1. Integrate SlideShare.

2. 2. Customize your connection requests.

3. Position yourself for the expertise.

4. Be sure to participate in groups.

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Pinterest Tips

1. Pin professional photos.

2. Be the first generation pinner.

3. Use very few or no hashtags.

4. Rotate your boards.

5. Keep your cover photos fresh.


Instagram Tips

1. Share slices of your life.

2. Use 5- or 10-word caption

3. 3. Go crazy with numbers.

4. Piggyback on popular pictures.

5. Move your favorite filters to the left.


Integrating Social Media and Blogging

1. Combine blogging and social media.

2. Write multiple tweets pointing to your blog content.

3. Text what a pin of your blog post will look like.

4. Reduce the speed bumps to sharing your blog posts

5. Check out clicktotweet.com


6. Encourage social log-in.

7. Leverage Linkedin.

8. Don’t give up on email.

9. Write guest blog posts.

10. Create slideshare out of your best blog posts.


Over-all tips

1.Always experiment

2. Take the high road.

3. Have fun.


Reference

How to Rock Social Media by Guy Kawasaki

(www.lynda.com)

Presentation slides created using

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Photo credit

www.freepik.com


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