how to rock at media literacy
DESCRIPTION
This is my presentation from my #METC14 pre-con on ways to integrate media literacy into the classroomTRANSCRIPT
To save the worldJ u l i e S m i t h@ j u l n i l s m i t h
MEDIA LITERAC
Y
Too many “official” definitions
SO WHAT IS IT?
Not media bashing
Not educational technology
WHAT IT IS NOT
Access
Analyze
Evaluate
Create
Participate
Inquire
DEFINITIVE WORDS
We want critical media consumers
Like a food critic?
A 21ST CENTURY SURVIVAL SKILL
THE CHALLENGE:
WHY BOTHER?
72% of middle schoolers have three hours of screen time per day
20% of toddlers under 3 have TVs in their rooms
46% of students get news “The Daily Show” “Colbert Report” “South Park”.
10% of teens say they are not interested at all in the news because
“it is not presented in an interesting way.”
AVERAGE HOUR OF PRIME TIME:
2 mins 51 seconds of in-show brand appearances
18 mins 12 seconds of commercials
(35% of the hour)
TOP TRAFFIC SITES 2013
Average age when a child begins consuming online information :
8
25% of kids log onto social media sites more than 10x /
day
1/3 users check 5x day
350 million photos uploaded daily
Fastest growing age group on Facebook?
Minimum age = 13
TWITTER FACTS
32% of internet users are on Twitter
1 million accounts added daily in 2012
40% of Twitter users have never tweeted
Photo sharing websiteYou follow users and
“like” their photos
HOT for middle-schoolers
Visually based
40 million photos uploaded daily
VINE
Just like Twitter – but with 6 second looping videos only – no text
Only a MOBILE app
Minimum age now 17 to download
SNAP CHAT
Only a MOBILE appPhotos “disappear” after 10 seconds
Minimum age - 13
WHISPERTotally anonymousNo emails requiredNo user profiles
Age minimum = 17
3 billion views/month
HOT OR NOT
“the time black hole”
“constant state of inadequacy”
ASK FMNeeds to be 13
Anonymous content
Linked thru FB & Twitter
No privacy settings
OTHER SOCIAL APPS
FROM A 6TH GRADE SURVEY:
“Social media help me with my comunation”
“When I had instagram, I felt like I fit in. Now that I don’t have it, I feel more ignored. I feel almost left
out I guess”
WE SEE 3000 ADS PER DAY
WHAT DOES IT ALL MEAN…..
We can’t change the message
We can’t change the sender
We CAN educate the receiver
MY THEORY:
We ask questions. Lots of them.
HOW?
WHO IS THE COMMUNICATOR?
WHAT IS THE FORMAT?
NEWS THE WEEK OF JAN 16-22
NEWSPAPERS
(why are there no shows aimed at senior citizens?)
INTENDED AUDIENCE?
WHAT IS THE CONTENT?
WHAT TECHNIQUES ARE USED?
WHAT IS THE PURPOSE?
Become a media literacy rock star.
You can do it!
Here’s how:
YOUR MISSION:
How does the form change the content?
TEACH ENGLISH?
TURN AUTHORS INTO ADVERTISERS
ANALYZE WORD CHOICE IN THE NEWS
60 Min Program
ContentAds
TEACH MATH?
TEACH SCIENCE?
TEACH SOCIAL STUDIES?
VID OF MSNBC INTERVIEW
TEACH HEALTH?
TEACH MUSIC?
How does music change the story?
TEACH ART?
- BE A BIT OF A MEDIA JUNKIE
- EMBRACE “TEACHING ON THE FLY”
-LEARN FROM YOUR STUDENTS
After all….you get to talk aboutTwitter!Jersey Shore!Justin Bieber!Other people’s mistakes!
- HAVE ENTHUSIASM !
It’s the most important topic in the world, but people won’t understand.
It’s okay.
- BE PREPARED TO EXPLAIN WHAT YOU DO
You will be the most important teacher they have .
-BE PROUD
LiveBinders for plans & ideas
Twitter for other ML teachers & info #medialiteracy
Pinterest – for Media Lit/ Ad Boards & examples
Current Issues for discussion topics/ideas
WHERE TO START???
WWW.MEDIALITERACYED.NET