How to Present Your Logo DesigHow to Present Your Logo Design for Lasting Impressionn for Lasting Impression

By Logosmartz

How to Present Your Logo Design for How to Present Your Logo Design for Lasting ImpressionLasting Impression

• Presentation of logo plays a big role in getting clients’ approval. If the clients have already liked the design of your logo, a little effort in its presentation will help the clients make their decision. Show the clients your logo applied on chosen media. For example, an image of business card looks more appealing if it is held by hand than an image of flat business card.

• In the subsequent slides, different methods are given to help present logo design in an attractive way.

Put Logo on Holding Business CardPut Logo on Holding Business Card

• Click an image of a hand holding the business card with logo design placed on it. Same picture can be used for other logos also at some later stage.

• Place the logo on the card with the help of an automated logo maker tool. The inbuilt features of the tool can be used to distort & skew the logo so as to make it fit on the card.

Contrast BackgroundContrast Background

• Let the clients see that the logo works well on white background as well as dark background. If the background is dark, the logo should be copied to another layer. On the top of logo layer, make a new layer. With the help of elliptical tool, create an ellipse on logo where you wish the shadow to be. Create shadow under the logo. Select blending options and adjust Drop Shadow. Adjust shadow’s distance, depending upon the size of the logo.

Wood Texture Background Wood Texture Background

• Select a wood texture background. Smooth texture is better for logos emboss and bevel. Copy logo to another layer & fill it by using brown color picking it from the background. Select blending options and adjust Inner Shadow. Copy the logo layer on 2 different layers. The black logo should be on the top of white-colored logo layer. Move black logo little right & down. Click on white logo layer & delete selected area. Choose overlay effect and adjust position until the lighting gets right.

Product Background Product Background

• Select the product’s picture and set it as the background. Apply Outer Glow effect on the logo so as to make it stand out.