how to podcast your passion
TRANSCRIPT
Passion
Podcasting your
Wednesday, April 13, 2011
Heidi Miller MediaSocial Media Wrangler
www.heidi-miller.comhttp://heidimiller.libsyn.com
http://smbseattle.libsyn.com
@heidimiller
http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Wednesday, April 13, 2011
Podcasting: internet-deliveredaudio• Series of digital media files
• Audio or video
• Released episodically
• Delivered via feed/RSS
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Why listen to a podcast?
Who listens to podcasts?
What is the nature of the space?
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www.cluetrainmanifesto.com
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“… speaking in a real voice, and by engaging people rather than delivering
messages to them.” --Cluetrain Manifesto
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Advantages of podcasting
• Communicate with niche market worldwide
• Not limited by constraints of radio
• Work the know, like, trust with regular familiarity
• Create engaged community around your passion
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Podcast does NOT = strategy
• A podcast is a tool, not a strategy
• Integrate with overall strategy
• Integrate into campaign
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POST Strategy plan
• People
• Objectives
• Strategies
• Technology
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POST Strategy plan
✦ Who are the people you’re trying to reach?
✦ Who is the ideal customer?
✦ Where do they work?
✦ Where do they play?
✦ What do they want?
✦ Are they involved in social media? Where?
• People
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POST Strategy plan
✦ What are your objectives?
✦ Who do you want to listen?
✦ What do you want them to do?
✦ How do you want to engage with them?
✦ Do you want to join, influence or create a community?
• Objectives
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POST Strategy plan
✦ Which communities already exist?
✦ Where is the best place to listen first?
✦ How do we participate in existing communities?
✦ Which organizations have engaged communities we could partner with?
✦ What content and tone would those communities value and enjoy?
✦ What do the influencers value? How can we engage with them?
• Strategies
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POST Strategy plan
✦ Which technology should be used to implement?
✦ LinkedIn?
✦ Facebook?
✦ Twitter?
✦ Software/hardware
• Technology
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SWOT AnalysisStrengths Weaknesses
Opportunities Threats
• What do you have going for you?• Team• Passion• Expertise• Experience
• What might hold you back?• Lack of expertise• Experience• Restrictions• Competition
• How can you be different?• How can you be unique?
• What is beyond your control that might affect your success?• The economy• Competition
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Break
BACK AT 10:45
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Market reseach:Listen to podcasts
• Who is in your field?
• Which topics are covered already?
• Which hosts do you like?
• Which formats do you prefer?
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Finding yourVOICE
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FIVE THINGS
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FIVE THINGS
1. Something to say
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FIVE THINGS
1. Something to say
2. Microphone
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FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
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FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
4. Place to store files
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FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
4. Place to store files
5. Community participation
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Basic setup
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USB mics under $100
USB mic about $30 www.logitech.com
Logitech USB headset about $50
www.logitech.com
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Blue snowball about $149 www.bluemic.com
Mics under $200
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Sample audio:
recorded on Snowball in soundproofed room
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Portable recording devices under $200
Zoom H2, $199, www.sweetwater.comWednesday, April 13, 2011
Portable recording devices under $100
Giant Squid dual lapel mic, $55
http://www.giant-squid-audio-lab.com/
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Sample audio:
interview on the iRiver IFP 890 and Giant Squid dual lapel mics
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• Garage Band: www.garageband.com
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• Garage Band: www.garageband.com
• Audio HiJack Pro: www.rogueamoeba.com
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• Garage Band: www.garageband.com
• Audio HiJack Pro: www.rogueamoeba.com
• Skype: www.skype.com
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• Garage Band: www.garageband.com
• Audio HiJack Pro: www.rogueamoeba.com
• Skype: www.skype.com
• Gizmo: www.gizmoproject.com
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• Garage Band: www.garageband.com
• Audio HiJack Pro: www.rogueamoeba.com
• Skype: www.skype.com
• Gizmo: www.gizmoproject.com
• Audacity: audacity.sourceforge.net
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Heidi’s Five Golden Rules of Podcasting
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1. Have something to say
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1. Have something to say2. Don’t “fill time”
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1. Have something to say
3. Speak in a real human voice2. Don’t “fill time”
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1. Have something to say
3. Speak in a real human voice2. Don’t “fill time”
4. Audio is as audio does
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1. Have something to say
5. Make it social
3. Speak in a real human voice2. Don’t “fill time”
4. Audio is as audio does
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www.k7.net
206-309-SELF
www.mobatalk.com
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www.skype.com
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Blogging platformswww.blogger.com www.typepad.com
www.livejournal.comwww.sixapart.com/
movabletype
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www.heidi-miller.comWednesday, April 13, 2011
www.presentationzen.comWednesday, April 13, 2011
www.twitter.com
www.twitter.com/heidimiller Wednesday, April 13, 2011
Going Global
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Podcast DirectoriesApple iTunes http://www.apple.com/itunes
Podcast Alley http://podcastalley.com
Podcast Pickle http://www.podcastpickle.com
Yahoo http://podcasts.yahoo.com
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Podcast NetworksAssociation of Music Podcasters
http://www.musicpodcasting.org
Podcaster News Network
http://www.podcasternews.com
BluBrry http://www.blubrry.com
Odeo http://www.odeo.com
Podshow http://www.podshow.com
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www.escapepod.org
www.playingforkeepsnovel.comWednesday, April 13, 2011
www.escapepod.org
www.playingforkeepsnovel.comWednesday, April 13, 2011
Heidi Miller MediaSocial Media Wrangler
www.heidi-miller.comhttp://heidimiller.libsyn.com
http://smbseattle.libsyn.com
@heidimiller
http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Wednesday, April 13, 2011
Passion
Podcasting your
Wednesday, April 13, 2011