podcast your passion 2012

PASSION

Heidi Miller@heidimiller

PODCASTING YOUR

WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting

summary

PODCASTING.Internet-delivered audio

Series of digital

media files

Delivered via

feed/RSSAudio or

videoReleased

episodically

PODCAST

+ + +

@heidimiller


summary

PODCASTING.Internet-delivered audio

Series of digital

media files

Delivered via

feed/RSSAudio or

videoReleased

episodically

PODCAST

+ + +

@heidimiller

WHY Podcasting?.‘Cuz it’s still cool

Who listens to podcasts?

•45% of Americans are aware of podcasts

•23% listen (an increase of 11% over 2006)

•70 million Americans have listened to/viewed a podcast

Who

What is the nature of the space?

What

@heidimiller

Why listen to a podcast?

•Passion for the topic due to linear format

•Requires attention and intent•Feel part of a community

Why


summary

WHY Podcasting?.‘Cuz it’s still cool

Who listens to podcasts?

•45% of Americans are aware of podcasts

•23% listen (an increase of 11% over 2006)

•70 million Americans have listened to/viewed a podcast

Who

What is the nature of the space?

What

@heidimiller

Why listen to a podcast?

•Passion for the topic due to linear format

•Requires attention and intent•Feel part of a community

Why

MARKETS.ARE CONVERSATIONS

@heidimiller

www.cluetrainmanifesto.com

CLUETRAIN MANIFESTO


summary

http://www.cluetrain/

MARKETS.ARE CONVERSATIONS

@heidimiller

www.cluetrainmanifesto.com

CLUETRAIN MANIFESTO

“… speaking in a real voice, and by engaging people rather than delivering messages to them.” --Cluetrain Manifesto

REAL CONVERSATIONS

http://www.cluetrain/

ADVANTAGES.OF PODCASTING

COMMUNICATE|

COMMUNICATE with niche market worldwide, unlimited by the constraints of radio antennae

Establish yourself as an expert in your field

ESTABLISH EXPERTISE

Work the know, like and trust on a regular basis to breed familiarity

BREED FAMILIARY

Create a passionate, engaged community around your passion. Be the destination.

BE THE COMMUNITY

@heidimiller


summary

ADVANTAGES.OF PODCASTING

COMMUNICATE|

COMMUNICATE with niche market worldwide, unlimited by the constraints of radio antennae

Establish yourself as an expert in your field

ESTABLISH EXPERTISE

Work the know, like and trust on a regular basis to breed familiarity

BREED FAMILIARY

Create a passionate, engaged community around your passion. Be the destination.

BE THE COMMUNITY

@heidimiller

NOT a strategy.Podcasting is A TOOL, NOT A STRATEGY

Podcasting is a tool, not a strategy. It supports your goals.

TOOL

Podcasting should integrate with your overall marketing and outreach strategy

INTEGRATE

Best used as a tool for outreach, credibility and as a long-tail tool

OUTREACH

@heidimiller


summary

NOT a strategy.Podcasting is A TOOL, NOT A STRATEGY

Podcasting is a tool, not a strategy. It supports your goals.

TOOL

Podcasting should integrate with your overall marketing and outreach strategy

INTEGRATE

Best used as a tool for outreach, credibility and as a long-tail tool

OUTREACH

@heidimiller

PODCAST LONG TAIL.@heidimiller

Time-shifted. Liseners consume on their own schedule, often weeks after release.

TIME- SHIFTED

8,019


summary

PODCAST LONG TAIL.

Non-LINEAR

Consumed in a non-linear format, unlike radio

@heidimiller


TIME- SHIFTED

8,019


summary

PODCAST LONG TAIL.

Non-LINEAR

Consumed in a non-linear format, unlike radio

GREATEST HITS

Most relevant episodes will be consumed weeks, months and years in small doses after release.

@heidimiller


TIME- SHIFTED

8,019

8,575

LISTEN BEFORE YOU SPEAK.RESEARCH, SUBSCRIBE, LISTEN TO PODCASTS

WHO

WHO is already podcasting in your field?

WHICH HOSTS, in and out of your field, do you relate to and why?

WHICH HOSTS

WHICH aspects of your field are already covered?

WHICH TOPICS

WHICH FORMATS of podcasts do you prefer? Short, medium or long? With or without music? Daily, weekly or monthly? Cohosted?

WHICH FORMATS

@heidimiller


summary

RESEARCH.THE CURRENT FIELD

Go to iTunes and type a keyword in the Search field.

SEARCH ITUNES

@heidimiller


summary



SEARCH ITUNES

NARROW TO PODCASTSSelect “podcasts” so that only podcasts appear in your search.

@heidimiller


summary



SEARCH ITUNES

NARROW TO PODCASTSSelect “podcasts” so that only podcasts appear in your search.

REVIEW RESULTS

Review the results. Click to listen to samples.

@heidimiller


summary

LISTEN.FOR LIKEABILITY, RELATABILITY, TONE

3 Wine Guys podcast

SAMPLE 1

@heidimiller


summary


3 Wine Guys podcast

SAMPLE 1

SAMPLE 2

Wine for Normal People podcast

@heidimiller


summary


3 Wine Guys podcast

SAMPLE 1

SAMPLE 2

Wine for Normal People podcast

SAMPLE 3

Wine Biz Radio

@heidimiller


summary

FIVE STEPS.TO CREATING AN AMAZING PODCAST

Have something to say and a strategized reason to say it. Use analytics to drive content.

1 - CONTENT

@heidimiller

5 - PARTICIPATION

Participation in social media to engage your audience and spread the word.


summary



1 - CONTENT

2 - MICROPHONE

Invest in at least one decent microphone.

@heidimiller

5 - PARTICIPATION



summary



1 - CONTENT

2 - MICROPHONE


3 - SOFTWARE

Obtain and learn to use multitrack editing software to edit segments, stingers and comments together.

@heidimiller



1 - CONTENT

2 - MICROPHONE


3 - SOFTWARE


4 - HOSTING

Select a hosting service to host the large podcast fles.

@heidimiller



1 - CONTENT

2 - MICROPHONE


3 - SOFTWARE


4 - HOSTING

Select a hosting service to host the large podcast fles.

@heidimiller

5 - PARTICIPATION


PG27

Shure PG27 USB microphone, about $140.

YETI

Blue’s Yeti mic, about $100. USB condenser mic with cardioid and other pick up patterns.

SNOWBALL

Blue’s Snowball mic, about $100. Three pickup patterns.

HEADSET

Logitech headset, about $50. Great for recording Skype calls.

#2 - MICROPHONE.USB MICS UNDER $150

@heidimiller

www.BHphotovideo.com www.sweetwater.comWHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting

summary

http://www.BHphotovideo.com/


PG27

Shure PG27 USB microphone, about $140.

YETI

Blue’s Yeti mic, about $100. USB condenser mic with cardioid and other pick up patterns.

SNOWBALL

Blue’s Snowball mic, about $100. Three pickup patterns.

HEADSET

Logitech headset, about $50. Great for recording Skype calls.

#2 - MICROPHONE.USB MICS UNDER $150

@heidimiller

www.BHphotovideo.com www.sweetwater.com



SKYPEVoIP calling with clear calling capacity for VoIP calls (AHP will record both ends of the conversation on separate channels)

GARAGE BANDMac-only software for recording and multitrack editing with sound file/stinger inventory (broad editing only, no fine tuning)

AUDIO HIJACK PRO

Mac-only software for capturing audio from external microphones, internet sites, Skype, etc

AUDACITY

Free, open source audio editing for Mac or PC. Available at http://audacity.sourceforge.net

#3 - SOFTWARE.MULTI-TRACK EDITING SOFTWARE

@heidimiller


summary

http://audacity.sourceforge.net/

#4 - HOSTING.@heidimiller

Select a hosting service to host the large files and avoid extra download charges.

HOSTING SERVICE

www.libsyn.com


summary

http://www.libsyn.com/

#4 - HOSTING.@heidimiller

Select a hosting service to host the large files and avoid extra download charges.

HOSTING SERVICE

www.libsyn.com

http://www.libsyn.com/

#5 - COMMUNITY.ENGAGE THE LISTENERS

Bring on bloggers and podcasters in the same field and with related topics. Make friends.

MAKE FRIENDS

@heidimiller


summary

Seattle Podcaster Network



MAKE FRIENDS

CALLSGet a call-in number with MP3 voicemail and play calls on the following episode.

@heidimiller


summary



MAKE FRIENDS


SOCIAL

Engage listeners with a daily presence via Facebook, Twitter and Pinterest.

@heidimiller




MAKE FRIENDS


SOCIAL

Engage listeners with a daily presence via Facebook, Twitter and Pinterest.

BLOG

Post show notes on a blog platform and invite comments there.

@heidimiller


GOLDEN RULES.HEIDI’S 5 GOLDEN RULES OF PODCASTING

Have something to say and a strategized reason to say it.

1 - CONTENT

2 - LENGTHLet the content dictate length. Don’t “fill time.” This isn’t radio.

3 - VOICE

Speak in a real human voice. Be a slightly more outgoing version of YOU and no one else.

4 - AUDIO

Audio is as audio does. Worry more about content and building community than an expensive setup.

@heidimiller

5 - PARTICIPATION

Keep it social. Use Facebook, Twitter, a blog and real life meetups to connect with fans.


summary

GOLDEN RULES.HEIDI’S 5 GOLDEN RULES OF PODCASTING

Have something to say and a strategized reason to say it.

1 - CONTENT

2 - LENGTHLet the content dictate length. Don’t “fill time.” This isn’t radio.

3 - VOICE

Speak in a real human voice. Be a slightly more outgoing version of YOU and no one else.

4 - AUDIO

Audio is as audio does. Worry more about content and building community than an expensive setup.

@heidimiller

5 - PARTICIPATION

Keep it social. Use Facebook, Twitter, a blog and real life meetups to connect with fans.

followME.Heidi’s social links

FACEBOOK

WWW.FACEBOOK.COM/heidi.miller.rocks

TWITTER

WWW.TWITTER.COM/heidimiller

HTTP://LIBSYN.COM/heidimiller

PODCAST

PODCAST

HTTP://LIBSYN.COM/smbseattle

BLOG

WWW.HEIDI-MILLER.COM

SLIDESHARE

WWW.SLIDESHARE.NET/heidimiller

LINKEDIN

WWW.LINKEDIN.COM/IN/heidimiller

PINTEREST

WWW.PINTEREST.COM/heidimiller

@heidimiller

http://www.simplepro.com/











http://WWW.SLIDESHARE.NET/heidimiller






Q&AQUESTIONTIME.

PLEASE, DON’T BE AFRAID!

@heidimiller


summary

PASSION

Heidi Miller@heidimiller

PODCASTING YOUR


summary

podcast your passion 2012

Technology

niche market

breed familiaritybreed

seattle podcaster

yetiblues

snowballblues

real life

usb condenser

real human