how to plan a successful association online community
Post on 21-Oct-2014
1.351 views
DESCRIPTION
Learn how to plan, launch, and manage a successful online member community for your association or membership organization.TRANSCRIPT
![Page 1: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/1.jpg)
#socialplan
@SociousSuccess @DelCorTech
![Page 2: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/2.jpg)
Goal Setting How to set goals for your online community
2 #socialplan
![Page 3: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/3.jpg)
Create the ‘burning imperative’ This will define how you treat, incentivize, and reward members.
Image used under Creative Commons from Nationaal Archief
3 #socialplan
![Page 4: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/4.jpg)
Bring Value If you are struggling with why members should come to your site, chances
are they will struggle, too.
4 Image used under Creative Commons for Jack Parrott #socialplan
![Page 5: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/5.jpg)
Little Victories Small goals that people can reach that keep them motivated in the
community. Game dynamics can play a role here.
5 Image used under Creative Commons for jay8085 #socialplan
![Page 6: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/6.jpg)
Staff & Member Research Tips for conducting staff & member research to create a
community that your members will use
6 #socialplan
![Page 7: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/7.jpg)
Areas to Research Who to research & how to gather information
Image used under Creative Commons from Katie@!
7 #socialplan
![Page 8: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/8.jpg)
Staff Research
0 Perceived value
0 Member problems
0 Staff problems
0 Tech savvy
8 #socialplan
![Page 9: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/9.jpg)
Member Research
0 Problems
0 Access
0 Content
0 Communication
9 #socialplan
![Page 10: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/10.jpg)
How to Gather Information
1. Interviews
0 Small sample
0 Open ended
0 Notes
0 Listen, listen listen
0 Don’t defend or solve
10
![Page 11: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/11.jpg)
How to Gather Information
2. Surveys
0 Validate interview data
0 Survey larger sample
0 Short and sweet
0 Gratitude
11 #socialplan
![Page 12: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/12.jpg)
Prioritize Characteristics of Your Community with Kano 0 Mandatory Features
0 Must be in your community
0 Linear Features 0 The more the better
0 Exciters and Delighters 0 Didn’t know they wanted, but they do
0 Reverse Qualities 0 Better not be included
12
![Page 13: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/13.jpg)
How to Prioritize Characteristics of Your Community
0 Create question pairs 1. How would you feel if XYZ’s online community had separate chapter
discussion/groups? 2. How would you feel if XYZ’s online community did not have separate chapter
discussions/groups?
0 Answers I like it that way It expect it that way I am neutral I can live with it that way I dislike it that way
0 Survey sample & analyze data
Check blog.socious.com for a full explanation of how to do a Kano analysis!
13
![Page 14: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/14.jpg)
Community Features How to translate your strategy & research into online community
features
14 #socialplan
![Page 15: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/15.jpg)
Connection Between Research/Strategy & Features
Research & Strategy Community Features
Images used under Creative Commons from Viewoftheworld
15 #socialplan
![Page 16: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/16.jpg)
Start With Association Goals
16 #socialplan
![Page 17: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/17.jpg)
Understand Your Platform
17
![Page 18: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/18.jpg)
Use Top Problems
Staff Member
18
0 Members don’t know about programs
0 Need to reduce educational costs
0 Generate more revenue
0 Improve member-to-member collaboration
0 Want to advance in careers
0 Stay on top of industry changes
0 Get help with day-to-day challenges
0 Find credible info and education
![Page 19: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/19.jpg)
Brainstorm Solutions
19
![Page 20: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/20.jpg)
Focus The List
20
![Page 21: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/21.jpg)
Lessons to Launch Lessons to successfully launch an online community
21 #socialplan
![Page 22: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/22.jpg)
Start Small This is a bit controversial.
Develop a community gradually, rather than doing the traditional BIG LAUNCH.
Image used under Creative Commons for whoislaunch 22 #socialplan
![Page 23: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/23.jpg)
Simplicity Make it as simple and easy to get started and participate as possible.
Image used under Creative Commons for squeezeomatic 23 #socialplan
![Page 24: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/24.jpg)
Learn, Listen, and Respond
Clear Guidelines Communication Flow
24 #socialplan
![Page 25: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/25.jpg)
Long-Term Success for Community
How to set up your community for long-term success
25 #socialplan
![Page 26: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/26.jpg)
Relationships Win If you're working on a long-term perspective (more than a year), you know
that building relationships is key.
26 #socialplan
![Page 27: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/27.jpg)
Work At It Every Day Growing relationships takes a lot of care and feeding.
27 #socialplan
![Page 28: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/28.jpg)
Community Manager Ownership and responsibility over regular communication and relationship growth.
Image used under Creative Commons from Pablo Casuriaga 28 #socialplan
![Page 29: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/29.jpg)
Reward Activity, Remind Don’t let member activity happen in a vacuum.
29 #socialplan
![Page 30: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/30.jpg)
Use The Right Tools for the Job Don’t bring out all the bells and whistles at once. Focus on a few key
features and make them phenomenal.
30 #socialplan
![Page 31: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/31.jpg)
Keep The Energy Up No one said it would be easy to create a community. It takes time and a lot
of continuous energy to grow a community out of the ether.
31 #socialplan
![Page 32: How to Plan a Successful Association Online Community](https://reader034.vdocuments.site/reader034/viewer/2022042623/5445b040afaf9fe72a8b460c/html5/thumbnails/32.jpg)
32
More Information
on Planning Online
Communities for
Associations http://info.socious.com/association-management-resources/
#socialplan