creating a successful online horticultural community online

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Page 1: Creating a successful online horticultural community online
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DAVID ROBINSON MEMORIAL LECTURE 22nd October 2015 hosted

at the University College Dublin

‘Creating a Successful Horticulture Community Online’

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DAVID ROBINSON MEMORIAL LECTURE AGENDA

• My background• About Shoot the company• Shoot’s member offering• Who are Shoot’s members• Sharing• Coming soon• Join the Shoot community• Questions

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WHO AM I AND WHAT IS SHOOT?

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Christine Whatley MSGD – “Shoot is an absolutely invaluable resource. It is the best site I know for the range of plants and information included.”

Esra Parr – “I use Shoot in many different ways - best of all, the monthly emails I organise for my clients so that they can care for their own gardens - genius."

Faith Ramsay - "Shoot has been my main go-to website for information on plants”

MEMBER INVESTORS

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MASS CHALLENGE ‘TOP 26’

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HOW DO MEMBERS GET STARTED USING SHOOT?

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SAMPLE MEMBER GARDEN PLAN

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TOUR FOR NEW MEMBERS

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PLANT LISTS

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20,000 PLANT PAGES

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MONTHLY CARE CALENDAR

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RECOMMENDED PLANTS

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GARDEN PLANNER

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SAMPLE MEMBER GARDEN PLAN

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WHO ARE SHOOT’S MEMBERS?

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HORTICULTURAL WEB COMMUNITY“A perfect platform to

reach gardening enthusiasts.”

Elspeth BriscoeMyGardenSchoolMarketplace Shop

“I'm trying to identify my inherited plants just now at my new house.”

Anne DobleNewbie Member "I will continue to use Shoot for

the rest of my life or as long as I can garden."

Nikki GriffithLifetime Member

“I login to Shoot every day. I love it!!”

Judi SamuelGarden DesignerProfessional Member

“Time and value for money are Shoot’s huge benefits to my business.”

Matt NicholGarden Designer MSGD MBALI

Professional Member

"I advise all my students to use your site “

Julia Fogg Landscape Architect, Lecturer + Studio TutorProfessional Member

"Shoot Marketplace gives us access to an ideal target market“

John PaisleyWych Cross Garden CentreMarketplace Shop

MEET SOME SHOOT MEMBERS

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WHAT DO MEMBERS SHARE?

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Garden and Member Profiles

WHAT MEMBERS SHARE

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Garden and Member Profiles

WHAT MEMBERS SHARE

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Garden and Member Profiles

WHAT MEMBERS SHARE

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Identify a plant

WHAT MEMBERS SHARE

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Gardening Questions

WHAT MEMBERS SHARE

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Plant Photos

WHAT MEMBERS SHARE

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Plant Lists

WHAT MEMBERS SHARE

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Designer Gardens

WHAT MEMBERS SHARE

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Professional Listings

WHAT MEMBERS SHARE

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Plants and Products for Sale

WHAT MEMBERS SHARE

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COMING SOON – WHAT ARE WE WORKING ON?

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COMING SOON

Branding on sponsored client gardens

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PROMr. Client

Ms. Client

Garden Maintenance

Sharing gardens with activity and in-site messaging

COMING SOON

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Sharing gardens with activity and in-site messaging

COMING SOON

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Garden gallery

COMING SOON

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50% offUse CODE: BORDBIA

Offer on regular £36 membership.Expires 19th November 105

EXCLUSIVE LECTURE DISCOUNT OFFER

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Contact Nicola Gammon on Twitter@shootgardening

If you are interested to work for Shoot:Email: [email protected]