how to perform google analytics magic

Grant Kemp | @UkAndroid

GOOGLE ANALYTICS MAGIC TRICKS

MEASUREFEST

THANK YOU TO MEASUREFEST FOR ALLOWING ME TO SPEAK!

WHAT IS THE DEFINITION OF MAGIC?


IN THE INTRODUCTION - I WENT THROUGH WHAT I BELIEVED WAS MAGIC AND HOW IT

CONTRASTED TO THE TRADITIONAL DEFINITION OF MAGIC


🎩

😎

👯

CROWDSOURCED TRAFFIC DATA

Google Maps

DATA LEARNING MODELS

Real time Age, Gender, Emotion tracking


WAREHOUSE AUTOMATION

I THEN SHOWED THE AUDIENCE THAT IF WE FOLLOWED THE SECOND DEFINITION OF

MAGIC - THEN ACTUALLY AS DATA ANALYSTS WE ARE ABLE TO PERFORM REAL MAGIC


AS DATA ANALYSTS WE PERFORM MAGIC

🐞💰🖖


DATA ANALYSTS -> DATA MAGICIANS

🤓(

📈

I SHOWED THE CHARACTERISTICS OF THE NEW BREED OF ANALYSTS - WHICH I CALLED

DATA MAGICIANS!


BOOK OF TRICKS?

A DATA MAGICIAN’S

THE NEXT SECTION COVERS 3 OF THE TRICKS THAT I FIND THAT WORKED REALLY WELL

FROM MY “BOOK OF TRICKS”


EXPAND YOUR SENSESPART 1


TURN ON ENHANCED ECOMMERCE REPORTING

THERE ARE BARRIERS ON YOUR SITES THAT ARE STOPPING YOUR CUSTOMERS GIVING YOU MONEY💸


ENHANCED ECOMMERCE DEMO

I SHOWED A VIDEO WALKTHROUG OF THE AMAZING (AND FREE!) GOOGLE ENHANCED

ECOMMERCE


CONNECT UP YOUR ERRORS TO YOUR GA.

THERE ARE BAD ERRORS ON YOUR SITES THAT YOUR TEAM DON’T KNOW ABOUT!🐞


HOW TO TRACK JS AND OTHER ERRORS IN GA

ERROR GENERATED AND PUSHED TO DATA LAYER AS EVENT

I LINK TO A BLOG ON HOW TO DO THIS AT THE END OF THIS SLIDE DECK


SETTING UP JS ERROR TRACKING


BEHAVIOUR -> TOTAL EVENTS-> JS ERRORS

USEFUL FILTERS

- DEVICE CATEGORY - BROWSER - OPERATING SYSTEM - OPERATING SYSTEM VERSION

(


30% OF PRODUCTS SOLD ARE RETURNED🤕

CONNECT UP YOUR REFUNDS TO YOUR GA.


HOW TO TRACK BACKEND REFUNDS

REFUND COMPLETED

Order ID

Products Qty

Products Price

MEASUREMENT PROTOCOL DATA IMPORT

I LINK TO A GITHUB LIBRARY YOU CAN EASILY USE TO ADD GOOGLE ANALYTICS

MEASUREMENT PROTOCOL TO YOUR STACK


ECOMMERCE -> PRODUCT PERFORMANCE

📈

EVEN THE GOOGLE ANALYTICS DEMO STORE DOESN’T TRACK REFUNDS SO DON’T BE SAD

IF YOU DON’T DO THIS AWESOME TRICK


BONUS: CONNECTING RELEASES AND JIRA TICKETS TO GA?

📈

YOU CAN ALSO ADD YOUR JIRA AND GITHUB RELEASES INTO YOUR GOOGLE ANALYTICS. AMAZING ( WE HAVE OPEN SOURCED IT -

AND LINK AT END OF THE DECK)


CREATE THE ILLUSION OF SPEED

SECTION 2


SPEED IS IMPORTANT

BUT HAVE WE BEEN MEASURING IT WRONG?

YES.. ITS ABOUT PERCEIVED PERFORMANCE, INSTEAD OF TOTAL LOAD TIME..

Grant Kemp | @UkAndroidPERCEPTIVE SPEED INDEX

THIS IS HOUSE OF FRASIERS LOADING VISUALIZATION.

( I USED THIS SITE AS I WAS SHOPPING FOR BIRTHDAY PRESENTS)


TIMING MATTERS!

MEASURING SPEED CORRECTLY

LOAD THE VISIBLE CONTENT FIRST AND THEN LOAD THE STUFF PEOPLE DON’T SEE. ( BIT

LIKE MAGIC)


JS TAGS ARE KILLING YOUR SPEED INDEX

THIS WAS A VIDEO DEMO OF THE HOUSE OF FRASIER SITE - THERE WERE LOTS OF OTHER

THINGS LOADING BEFORE THE ACTUAL DRESSES SHOWED UP.


LEAVE IT TO THE DEVS?.. DATA MAGICIAN TO THE RESCUE!


DOES IT NEED TO

BE THERE?

SPRING CLEAN WITH TAG MANAGER!


REMOVE UN-NEEDED TAGS (2 X PER YEAR!)

YOU SHOULD CHECK YOUR FIREALARM 🚨 TWICE A YEAR. ( USUALLY WHEN THE CLOCKS

GO BACK) - IT COULD SAVE YOUR LIFE!

YOU SHOULD TIDY UP YOUR TAG MANAGER 🏷 TWICE A YEAR. ( USUALLY WHEN THE CLOCKS GO BACK) - IT COULD SAVE YOUR

SANITY! 😜


⏱ DELAY YOUR TAGS TO LOAD AFTER THE CONTENT

FACEBOOK TAG


BUILD YOUR OWN MAGIC CIRCLE

SECTION 3: THE ULTIMATE POWER

🤓

THE ULTIMATE MAGIC IS HELPING OTHERS TO LEARN ANALYTICS AND SELF-SERVE.. YOU HELP THEM, YOU DEVELOP THEM, AND YOU

LEARN A BAG LOAD OF NEW THINGS


BUILD YOUR TEAMS EXPERTISE🤓

AT INVIQA - WE HAVE A REGULAR WEEKLY ANALYTICS OFFICE HOURS, WHERE ANYONE

FROM TEAMS CAN ASK QUESTIONS.

WE HAVE GREAT QUESTIONS FROM PMS, DEVELOPERS, ACCOUNT MANAGERS AND

EVEN ACCOUNT DIRECTORS


COACH, TEACH AND SHARE

COACH, SHARE WHAT YOU HAVE LEARNED WITH OTHERS. ( SUGGEST TALKS TO

MEASUREFEST TOO !)


THE REAL MAGIC COMES FROM WHEN YOU LEARN SOMETHING NEW, FROM SOMEONE

YOU HAVE TAUGHT - ITS INCREDIBLE.


INVIQA.COM

TRUSTED TECHNOLOGY PARTNER & CONSULTANCY ACROSS A WIDE

RANGE OF SECTORS,

EXPERTS IN:

B2BD2C

FASHION & LUXURYMEDIA & PUBLISHING

RETAILSPORT & ENTERTAINMENT


ANY QUESTIONS? REFERENCES

▸ Github for GA- Measurement Protocol: https://github.com/theiconic/php-ga-measurement-protocol

▸ Automatic Developer Annotations: http://bit.ly/2zFQknR

▸ Template for Auditing your GTM: http://bit.ly/gtm_tagtidy

▸ Adding Javascript Error Tracking to your Google Analytics: http://bit.ly/gtm_jserrors

▸ Images: courtesy Pixabay, Google Images

▸ Speedtest tool: https://www.webpagetest.org/

▸ Analyics tag auditing Tool : Observepoint - http://bit.ly/2zAUopV

https://github.com/theiconic/php-ga-measurement-protocol

http://bit.ly/2zFQknR

http://bit.ly/gtm_tagtidy

http://bit.ly/gtm_jserrors

http://bit.ly/gtm_jserrors

https://pixabay.com/

https://www.webpagetest.org/

http://bit.ly/2zAUopV

how to perform google analytics magic

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