1. How to participate in social media without beingTHATguy By Shannon Paul

2. Are you that guy? 3. New media engagement requires more than just a costume change 4. Emphasis on reputation isso1990s Hat tip: Katie Delahaye Paine 5. The real value is in relationships 6. Relationships are built through conversations 7. Listening leads to meaningful conversationsIllustration by Brian Solis 8. Links and comments illustrate conversation on the social web 9. A closerlookat links 10. Great content is great 11. but, COMMENTS illustrate discussion 12. You will never get high numbers of comments if you broadcast even if you have the best content/product/service EVER in the history of contents/products/services You will only make a mess especially if you broadcast on other peoples content 13. Relationship Building through Participation in the Social Web 14. 15. AND DONT BE THAT GUY! 16. Questions??? Thank you for listening 17. Shannon Paul http://veryofficialblog.com/ http://twitter.com/shannonpaul/ http://friendfeed.com/shannonpaul/ http://linkedin.com/in/shannonpaul/ *Statistics cited are from a JupiterResearch study titled, detailed on Marketing Charts, titled, Harnessing the Power of Blogs:http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616/?camp=newsletter&src=mc&type=textlink Other mentions: Katie Delahaye Paine:http://www.kdpaine.com/ Brian Solis:http://briansolis.com/ Screen shots: Chris Brogan:http://chrisbrogan.com/