Optimizing PR through Social Media

Online Marketing

FSC Interactive

• Online and Interactive Marketing Agency

• Specialize in Social Media Strategy, Paid Search Campaigns and SEO

• Focus in Hospitality and Tourism

Tiffany Starnes

• Vice President of FSC Interactive

• PR professional turned online addict

• NOLA native with tours on both coasts

• 5 Ws• Social Media Optimized• SEO Optimized• Visually Optimized

5 Ws

• Whois anyone important coming?why are you inviting me?

• Whatis there music? An auction? Clowns?and I should do what?

• Whendate and time, please!

• Wheredetails, please!

• Whydo I care?

Social Media Optimized

• Gimme a handle?Yours, sponsors, participants

• Show the link loveProvide links to websites

• Hashtag#doyouhaveone

Challenge!

• Provide a 120 character pitch with a hashtag and leave those extra 20 characters for ReTweets.

SEO Optimized

Top Google placement is the equivalent of being above the fold in any major newspaper!

Kill your fax machine

Tips for SEO Optimization

• Distribute:– Twitter– PRNewswire– PRWeb

• Include relevant Keywords: 2-3 per 300 words• Create a 156 character description to include as a

meta tag

Challenge

• Create Twitter lists to follow breaking or trending news in your area and identify reporters by beat.

Visually Optimized

Why Photos matter…

What should I post?

Photos

• Events• Testimonials• Quotes• Get Creative!

Challenge

• Turn your stats into an infographic:– easel.ly– visual.ly– infogr.am

To Recap:

• 5 Ws• Social Media Optimized• SEO Optimized• Visually Optimized

Questions?