how to maximize your online exposure on a start up budget
TRANSCRIPT
How to Maximize your Online Exposure on a Start-Up Budget
How do you measure a brand?
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
Why now?
• 90% of decision makers never answer cold calls
• B2B buyers are 57% of the way through their decision before reaching out to a sales person
WEBSITEPAID
EARNEDOWNED
Online ecosystem
Focus on your target market You have to focus your marketing efforts on the customers that will help your business grow the most in the short term.
• Know who you are (SWOT analysis)
• Who they are
• How they search
• What they need
Build your social capital to increase brand value
• 67% of the buyers journey is done digitally
• Target key channels and set growth goals
• Build your subscriber list
• Use social as your 24/7 focus group
Reach out to influencers
• Marketing is about building relationships
• You don't find customers anymore, they find you
• Show how you can add value and give attribution
• Sell the problem you solve, not the product
Form strategic partnerships
• Cultivate customers into raving fans
• Know your competition
• Seek referrals from trusted organizations
Case Study - Red Rock Branding
Digital capital 2008-2016 • Email list 2800 followers• Linked in 5300 followers• Instagram 5000 followers• Youtube 2,000,000 client views• Slideshare 89,000 views
DOUBLE DIGIT
GROWTH
YEAR OVER YEAR
Five Ways to Increase Awareness Online Immediately
KNOW WHAT YOU KNOW AND WHAT YOU DON’T KNOW
Set up Google analytics DASHBOARD to measure YOUR key
• Audience -What age group are you targeting? Professional? Parent? Student?
• Acquisition. What percentage of your audience comes from a mobile device
• Goals - Conversion
Five Ways to Increase Awareness Online Immediately
Make sure that you’ve claimed your business on key platforms
Five Ways to Increase Awareness Online Immediately Google Business Tools are still the quickest way to get your business noticed.
• Analytics
• Maps
• Business Page
• Youtube
• Adwords Express
• Google Alerts
Five Ways to Increase Awareness Online Immediately
Solidify your crew and tell them exactly what to do
Five Ways to Increase Awareness Online Immediately
Understand that target audience can and will be small numbers sometimes
• Segment
• Segment
• Segment
Adwords Express
methodologyLISTEN
Listen to what content the client & audience wants. Use insights to detect preferences on content, format and consumption habits across every screen
CREATEValuable content by communication experts Use skilled, multimedia professionals to produce your persuasion architecture
CONNECTYour content to your audience, where ever that are Tap into our expertise with strategies to match your content to the right person at the right place at the right time
OPTIMIZEYour content performance Our analytics team constantly monitors content engagement metrics and measure performance agains KPI’s and goal conversions
Red Rock | Our Team
redrockbranding.com 203 295 4882
Glen McDermottPrinciple
Giulia GougeSocial Media
George Vasilopoulos
Web/Technology
Mason RabinowitzCopywriter
Brian MonahanDesign
Animation
Tracey Crutchfield
Design
Amanda BloomEditor