online video marketing mastery - maximize your brand exposure

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Video Video Marketing Marketing MasteryMastery

"Online Video Best Practices To Maximize Your Brand Exposure"

or"Tap Your Business into the Online

Video Explosion"

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“Video marketing is one of the best free methods of marketing available today. All it takes is the time to learn how to create a video and then upload it to video sharing sites.

Many people don’t feel comfortable appearing in a video themselves. If this sounds like you, don’t worry you will discover easy ways to get around this. But remember if you are trying to brand yourself, then you should get through your fear and appear in the video. Once you have accomplished this a couple of times you will laugh at yourself for being so nervous!”

Video MarketingVideo Marketing

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“Videos can be a superb learning tool, so you want to ensure that you are educating and/ or entertaining the viewer at the same time. As with any type of content, you must add value to your video. Your goal is to have people watch the entire video and then click on your link to visit your website. Getting them to take ACTION is your goal!”

Lesson One: Creating Your Lesson One: Creating Your VideosVideos

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Lesson One: Creating Your VideosLesson One: Creating Your Videos

Video Creation BasicsVideo Creation BasicsWe will cover the basic way to create a video first and this can be done by using software already installed on your computer. The following instructions are for those using Windows based software.•Open up PowerPoint, if you don’t have Microsoft Office then go to http://openoffice.org and download the free version there.2. Choose a template and create a title page for your presentation. Tell your viewers what they are going to learn during the video. You want to make this your call to action.3. Next you simply copy and paste each paragraph onto an individual slide. Center the paragraph on the slide and increase the font size if necessary.

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4. On the last slide tell the audience how to get more information and include your URL. You can repeat your call to action here as well.

5. Next you want to save your presentation as a jpg file. Simply hit Save As and go to save as type and scroll down to jpg.

6. Open up Windows Movie Maker and import your slides into the window.

7. Drag and drop each slide into the story board.8. If you wish to add effects and transitions then

simply click on the icon on the left hand window. Again it is a matter of dragging and dropping your selection into the story board.

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9. You can add music or an audio file by importing into Windows Movie Maker. The audio file can just be you reading the text of your article. This can be recorded by using a free program call Audacity.

10.Once you have your audio added, you want to play the movie and make sure that your voice matches each slide. Simply drag the slide to lengthen or shorten it.

11.Once you are happy with your slide show, it is time to turn it into a movie.

12.Follow the instructions under Finish the Movie to save it to your computer.

13.Your movie is now ready to be uploaded to video sharing sites.

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Music in VideosMusic in Videos

When using music in your videos you must be aware of copyright laws and the guidelines of the video sites themselves. Currently YouTube allows you to use only 7 seconds of any published music. If you use more you run the risk of having your video taken down by YouTube.To get around this you can find royalty free music available at royalty free music.com. You then have the rights to use this music without any issues.

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Make Your Video OnlineMake Your Video Online

There are some sites which allow you to directly make your video online. These sites often have restrictions and time limitations but are useful for making a quick promo video for your site, service or product.Here is one that you can use today: http://animoto.com/

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Lesson Two: Styles of Lesson Two: Styles of Video Recording SoftwareVideo Recording SoftwareBefore using any type of screen capture software you want to do the following four steps.

•Prepare your material for your presentation. Creating an outline is a good option as this gives you a starting point. If you prepare a script and stick to it, your recording may turn out a little flat.•Having patience is extremely important when recording any material. This is very true when you are just starting out. When recording your voice speak slowly, clearly and just be yourself.

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Lesson Two: Styles of Video Recording Lesson Two: Styles of Video Recording SoftwareSoftware

3. Think about how you want to save your presentation. The file types you choose will determine who can and cannot view your material. Some of the most popular file types today are:

Windows Media Video(.wmv) MP4 (ipod/psp)3GP (cell phones) FLV (adobe flash)AVI (windows) SWF (shockwaveflash) MKV (h.264)

MOV (mac) MPEG 4. Keep any unnecessary movements down to a

minimum as this will help decrease your file size. Smaller files are easier to manage, so keep this in mind.

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CamtasiaCamtasia• Camtasia is a screen capture software. This

software allows you to define which part of your screen you wish to record. You set your perimeters first and then start recording.

• After opening Camtasia, you will click on Make a Recording. This opens a new window where you can set your options.

• If you choose to narrate while recording, an audio setup wizard will open which will walk you through setting up your microphone.

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• A Camtasia Recorder Selection Area will appear on your screen. To keep your desired area then check the Lock to application box, or you can select from any one of the preset sizes.

• Once you have all this set up, you are ready to record your presentation. Once done, press stop and a preview window will open up. Once you are happy with the way everything looks, click on Save.

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Lesson Three: Using Lesson Three: Using Camcorders to Make Your Camcorders to Make Your

VideosVideos“Camcorders are great for making videos where you want a high quality product. The advantage to using a camcorder is of course that you can record footage anywhere.

There are many types of camcorders available and you will need to determine which features and options you wish before making a purchase. Consider type of lenses and if you need to zoom in on a subject.”

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Lesson Three: Using Camcorders to Make Lesson Three: Using Camcorders to Make Your VideosYour Videos

Cameras and Cell PhonesCameras and Cell Phones

Cameras and cell phones are both other options to shoot your own videos. Many great videos on YouTube have been shot by using a cell phone! YouTube accepts 3G formats which allows you to upload from your cell phone or PDA device directly.A popular camera choice for shooting video is the Flip camera and this is a very affordable option. Using a Flip camera is simple and is the perfect choice for the beginner.

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Lesson Four: Types of Lesson Four: Types of Videos to CreateVideos to Create

Local Video:Local Video:If you are working with a local business or out in your local community you can shoot video to create informational products. Adding a voice over description adds more personality and depth and allows your audience to connect with you.

How to guides:How to guides:These are extremely popular on YouTube. It is getting to the point that anyone who isn’t sure of how to do something goes to YouTube for the answer. They just enter their subject and up comes a list of helpful videos.

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Lesson Four: Types of Videos to CreateLesson Four: Types of Videos to CreateCommercials:Commercials:Making commercial videos is another huge business opportunity. You can make money by either creating commercial videos for others, or by making your own videos for your business.Commercial videos can be made for a variety of offline businesses including landscapers, local stores, restaurants, vacation properties and more.

Article Videos:Article Videos:If you are into niche marketing, making article videos with voice over is an effective way of marketing your product. It also is a good way or repurposing your content. These types of videos are simple to make using PowerPoint slides as we described in our ‘How to Create a Video Section’.

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Lesson Four: Types of Videos to CreateLesson Four: Types of Videos to CreateReal Estate:Real Estate:The Real Estate market is huge and perfect for anyone who is looking to create an offline business. Why not offer a service to create video for Realtors? You can shoot their listed properties and highlight the selling features of the home.

Teaching Guides:Teaching Guides:These are similar to how to videos but have a more educational slant to them. Examples would be teaching some to play guitar with a series of step by step videos.

Review videos:Review videos:These types of videos are extremely popular and great for affiliate marketers. You can simply record yourself reviewing a product and giving your testimonial about it. These types of videos are effective if the viewer sees you handling and using the item being reviewed.

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Lesson Five: YouTube Best Lesson Five: YouTube Best PracticesPractices

TaggingTaggingWith videos tagging is just a way of adding keywords related to your video. You want to be sure not to over tag your video and always use tags that describe your video. This way you are more likely to get an increased number of views.

Collect Ratings and CommentsCollect Ratings and CommentsThis can easily be done by asking people to rate your video and leave a comment underneath. The more ratings you have the more exposure YouTube will give you.

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Lesson Five: YouTube Best PracticesLesson Five: YouTube Best Practices

Video DescriptionVideo DescriptionYou want to leave a good description about your video. Be sure to include your keyword and be certain that your description is unique. If you copy from another video, you will get punished and receive lower rankings. Always begin your description with your URL.

Be SocialBe SocialIn order to get more views you need to be seen as social on YouTube. You can do this by subscribing to other people’s channels and leaving comments on their videos. Subscribe to similar channels as this will help brand you in the community.

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Lesson Five: YouTube Best PracticesLesson Five: YouTube Best PracticesConsistencyConsistencyTo really get the most of out of marketing with YouTube, you want to post new videos on a regular basis. Aim for at least a couple of videos each week. As your channel gets larger the more views all your videos will receive.

Enable InteractionEnable InteractionThis feature gives people the opportunity to comment, share and like your video.

Respond with VideoRespond with VideoLeave a video as a comment. This gives you more exposure and makes your comment stand out. Since people love video they are likely to play it to hear your comments.

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Lesson Five: YouTube Best PracticesLesson Five: YouTube Best PracticesRelated videosRelated videosThis is a feature which you do not have any control over. The selections are made automatically and are based on certain criteria. If you feel that the selections are inappropriate you can use the flagging feature below the video.

Clickable linksClickable linksYou can set this up so that your link goes to a website of your choice. Go to promote video, choose video and then follow the simple steps to set it up. Another way that you can embed a clickable link on your video is by using a service such as Linkedtube. Annotations Annotations Is a link which only goes to another YouTube video, does not go to external sites.

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Lesson Six: Video Sharing Lesson Six: Video Sharing SitesSites

“Sharing your video is also known as video syndication. Of all these types of sites YouTube is the largest and receives the most amount of traffic. But there are other video sharing sites that are worth uploading your video to.”

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Lesson Six: Video Sharing SitesLesson Six: Video Sharing SitesThese are some popular sites:• Metacafe• Blip• Viddler• Revver• Vimo• Daily MotionYou can find a large list by doing a search on the internet for video sharing sites. The list can be very long and uploading each video to each site could be very time consuming.One of the most popular ways to do this is by using TubeMogul. You sign up and then create accounts at all of the video sharing sites. This one step could take you a couple of hours, but once done, sharing your video will be a snap.

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Lesson Six: Video Sharing SitesLesson Six: Video Sharing Sites

Once you are ready to start uploading videos, log into your TubeMogul account and hit the upload button, find your video and begin the uploading process.Your next step is to fill in all the information pertaining to your video.When you fill out the description field, always use your URL correctly in this way:http://yourwebsite.comThe tags are simply video keywords so include ones that are relevant to your video.Your last step is to select an appropriate category. Once ready you simply hit the launch button and TubeMogul will start distributing your video.

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Lesson Seven: Video SEOLesson Seven: Video SEOYouTube uses an algorithm which is composed of the following:• title• description• tags• number of views• ratingEven though YouTube allows you to upload widescreen videos, the recommendation is not to use this format. Keep to the 4.3 format as this is what thumbnails are optimized to.

The description field allows you to have 27 characters before the dots appear, so be sure to add your URL in here first.

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Lesson Seven: Video SEOLesson Seven: Video SEO

Getting Links to Your VideoGetting Links to Your VideoOnce you have your video uploaded you want to get links to it. One way to do this is by writing up a quick Press Release and submitting it.Submit your video to social book marking sites that allow you to do this.Create a free report on the same subject as your video and give it away to people. Have the video link inside the report and this should generate some links and additional traffic.By allowing comments on your videos you are generating links at the same time. Plus if your comments develop into a good discussion this can get picked up by other sources.

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Lesson Eight: Tracking Lesson Eight: Tracking Your Video StatsYour Video Stats

YouTube allows you to track your video stats by clicking on the Insights tab in your account. You can see all your stats in summary form and then separately by clicking on the tabs on the left hand side.Here you can see the breakdown into the following categories:• Views• Discovery• Demographics• Community• Subscribers

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Lesson Eight: Tracking Your Video StatsLesson Eight: Tracking Your Video Stats

Google Video SitemapsGoogle Video SitemapsHaving a video sitemap is an excellent way of letting the search engine spiders know about your videos.Visit this page for a quick demonstration on how to add this to your site:http://www.google.com/webmasters/videositemaps/

To implement this you will need:

• Title• Description• Play Page URL• Thumbnail image URL• Raw video file location

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Lesson Nine: How to Rank Lesson Nine: How to Rank in YouTubein YouTube

“If you treat YouTube like you do Facebook you will start to see that more people are viewing your videos and leaving comments. You want to be seen as being social and active in the community.

This involves making videos regularly and participating with your followers. Too many people just upload a video and then leave. Stick around and view similar videos and then leave appropriate remarks.”

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Lesson Nine: How to Rank in YouTubeLesson Nine: How to Rank in YouTube

• Title• Description• Tags• Views and frequency• Likes, dislikes• Playlist additions• Flagging• Shares• Comments• Age of Video• Subscribers• Favorites• Embedded and inbound links• Authority Channel• Community interaction

The following factors are used by YouTube to rank your videos.

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Lesson Ten: Submitting Lesson Ten: Submitting Videos to iTunesVideos to iTunes

Visit the iTunes store and click on Submit a Podcast and follow the instructions. Remember to post all your new videos to your video blog and ensure that all the links are working.

For more detailed information visit the itunes store at:

http://www.apple.com/itunes/podcasts/specs.html

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Lesson Ten: Submitting Videos to iTunesLesson Ten: Submitting Videos to iTunesThe first thing you need when submitting your videos to iTunes is to ensure they are formatted correctly. The current formats are:• .mov• .m4v• .mp4• .m4a• .mp3• .pdf• .epubYour videos should not exceed certain sizes so that they will play on peoples different devices.

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Lesson Ten: Submitting Videos to iTunesLesson Ten: Submitting Videos to iTunes

The following are guidelines recommended by iTunes:

• Phone 3G/3GS: 640x480• iPod Touch & iPhone 4: 960x640• iPad: 1024x768• Apple TV: 1280x720

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ConclusionConclusion“The one thing to remember when using videos is that it is a trend which is forever changing. So keep tabs on YouTube and check out what is new on a regular basis. This will help you be one step ahead of your competition.Too many people are worried about creating videos. My advice to you is just to get out there and get it done. As your experience increases so will the quality of your videos. Remember we all had to start somewhere. Video marketing is a powerful tool and one that you should be taking advantage of.Good luck in your business and happy Video Blogging & Pod Casting.”

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