How to Maximize

Returns from My Web

Investment

79 % of adult Americans use the internet 10.3 billion searches/month on Google More than 9 of 10 internet users access social networks Users spend 3X more time on social media than email 40% of Facebook users are over 35 years of age 64% of Facebook users are fans of at least 1 company 67% of businesses have acquired customers via Facebook Targeted landing pages with CtoA are the new homepage

Traditional marketing: a DYING Traditional marketing: a DYING strategystrategy

Where do we start? Where do we start?

• We create a comprehensive web marketing strategy unique to your business• Analyze and optimize the

existing website• Research relevant keywords to your

business • Find the web marketing mix

that will maximize your ROI

Does it matter?What is a template?What is WordPress?What the heck is RWD and why should I care?

Mobile Web Strategy & Mobile Web Strategy & RWDRWD

• Responsive Web Design (RWD) Responsive Web Design (RWD) = = Latest web design technique to Latest web design technique to automatically provide an optimal automatically provide an optimal viewing experience across all devices viewing experience across all devices - laptops, tablets and smartphones- - laptops, tablets and smartphones- without having separate websites without having separate websites

• 1.2 billion mobile and tablet web 1.2 billion mobile and tablet web users users around the world, with growing around the world, with growing numbers (up to 25%) no longer using numbers (up to 25%) no longer using laptops or desktops for web search!laptops or desktops for web search!

• Mobile traffic Mobile traffic expected to increase expected to increase 25+ times current levels by 201525+ times current levels by 2015

The Social Media The Social Media bandwagonbandwagon

• GMR creates GMR creates custom profiles custom profiles for you – for you – Facebook, LinkedIn, Twitter, Yelp, Facebook, LinkedIn, Twitter, Yelp, Pinterest, Google+, etc. – and works Pinterest, Google+, etc. – and works with you to make them popular! with you to make them popular!

• Identify key influencers Identify key influencers in your industry in your industry and clientele – and get them talking for and clientele – and get them talking for you!you!

• Blog and article writing Blog and article writing and and submissions, forums submissions, forums

• Generate a following, likes, follow Generate a following, likes, follow trends and monthly reporting trends and monthly reporting

Is it right for me?

What is PPC or Adwords?Why should I use it?Pros and ConsHow expensive?

LANDING PAGES VS. LANDING PAGES VS. HOME PAGESHOME PAGES

GMR creates targeted landing pages for all our Pay Per Click (PPC) clients designed to increase conversions and sales…

Targeted landing pages = conversions!Targeted landing pages = conversions!

MetLife Home page

MetLife Landing page

What is it really?Pros and ConsHow expensive?“I get calls every day, what do I ask to find a reputable provider?”Does it work?

Paid searches…

GMR #1 spot

#1 ranking for Orange County Detox client for organic search, local search and social media listings…

Geo-targeting: LOCAL SEARCH CLIENT Geo-targeting: LOCAL SEARCH CLIENT EXAMPLEEXAMPLE

What do those SEO guys do ???

Site Optimization. Manual Link Building. Social Bookmarking. Custom SEO Press Releases. (do not get to Google

News any longer) Blog Creation & Management. Viral Marketing. Link Bait Creation for Viral Marketing. Reputation Management. Ranking Reporting. Progress Reporting. 301 Redirects. HTML Sitemap. XML Sitemap. Analytics Setup. Webmaster Tools Setup. Custom Creation of Optimized & Branded Articles. Manual Directory Submissions. (authority

directories like DMoz) Article Distribution. Internal Link Structuring. Blogging. Press Release creation and submission. Social media marketing. Schemas – approved by all major search engines Lead Capture e.g. GMRT Canonical tags, H1 H2 tags, Header tags, etc.

Google Analytics

Data TrackingHosting considerationsMaintenance considerations

GET GET STARTED STARTED TODAY WITH A FREE TODAY WITH A FREE

personalized WEB personalized WEB STRATEGY ANALYSIS STRATEGY ANALYSIS and recommendations! and recommendations!