how to market your linked in profile, the right way!

Marketing Your #LinkedIn Profile:

The RIGHT way!

Bruce Bixler

1

Marketing Your LinkedIn Profile

©Bruce Bixler [email protected]



“Strive not to be a success, but rather to be of value.” —Albert

Einstein

Marketing Your LinkedIn ProfileFirst job position 20%

Confirm first job position 5%

Describe your current position 5%

Industry and postal code 5%

Second job position 20%

Add 5 Skills 5%

Add your education 25%

Add a picture 5%

Add at least 50 connections 10%



5©Bruce Bixler [email protected]

site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir


www.linkedin.com/in/brucebixler49

Change the default URL for your profile

http://www.linkedin.com/pub/bruce-bixler/16/171/493

Change the URL to your name for LinkedIn & Google SEO


http://www.linkedin.com/pub/bruce-bixler/16/171/493

http://www.linkedin.com/pub/brucebixler/16/171/493

LinkedIn is not social media it is a

Business Networking & MARKETING TOOL





Tip: SEO: Name your Photo to optimize it

for Google search and LinkedIn.

Tip: use LinkedIn’s photo editing tools and filters to make just

about any existing photo into a work appropriate one.

https://blog.linkedin.com/2017/march/14/linkedin-profile-photo-tips-introducing-photo-filters-and-editing?trk=li_corpblog_TuesdayTips

LinkedIn is not an on-line place to drop your

resume it is your

Digital Reputation



Be

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Pra

cti

ce

sMarketing Your LinkedIn Profile


• You may belong to 100 Groups

• Choose Industry related, regionalized and HR




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Visibility Equals Opportunity


People spend time on social platforms, but you have to

INVEST time on LinkedIn

Pu

rpo

se

& o

bje

cti

ve

s

You have to learn the rules of the game. And then you have to play

better than anyone else.

“The difference between the almost right word and the right word

is really a large matter. ’tis the difference between the lightning

bug and the lightning.”



LinkedIn it is not a Rolodex where you collect

connections and profiles. It is a:

Search Engine




LinkedIn recruiter tool training video


https://www.youtube.com/watch?v=GbGffFCR7jU&t=5s

https://www.youtube.com/watch?v=GbGffFCR7jU&t=5s


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What are recruiter searching for?

SKILLS.

SKILLSET!!


Quite possible the only person on LinkedIn

who isn't a results-oriented team player

with excellent interpersonal skills


Skills are integral element to your LinkedIn Profile



LinkedIn auto defines key skills




Targeting Companies

In addition to providing a corporate overview, company pages offer you the

opportunity to identify people you know (or those that may be worth getting to

know) that work at specific organizations.

Select the “follow” button to receive updates, job openings, etc., about a

company that interests you.

Targeting People at Companies

When you are looking to make smart, strategic connections, and to learn more

about people whom might ultimately interview you – there’s no better tool than

LinkedIn’s People Search functionality.

Using the people search, one can learn about their experience, connections,

education, and interests.


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LinkedIn has made the

profile has appear more

like the mobile version.

57% of search on

LinkedIn is done on the

mobile app!

Your contact info should

be the first line of your

LinkedIn summary.



35

Easy connecting

with personalized

message is easy

with mobile app.

Selecting the 3

vertical dots in the

upper right to begin

process.



36

The symbol will

bring up options

to Share, Invite,

Follow or Block


Marketing YOUR LinkedIn Profile

38

.

Link for power point on Slideshare.

And if you'd like to work with me personally to build your LinkedIn profile you can find out more about the profile consultations by contacting me by phone 224-221-9700 or email [email protected]

or by clicking below.

http://www.hobknobery.com/book-online


mailto:[email protected]

Questions?

Contact Information

[email protected]

http://www.linkedin.com/in/brucebixler49

Thank You!39

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how to market your linked in profile, the right way!

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