8 WAYS TO

YOUR LINKEDIN PROFILE

Improving your LinkedIn profile can be

the key to unlocking opportunities in

sales, career progression and developing

your professional network.

Here’s how you can do it.

WRITE A COMPELLING HEADLINE

1 >>

Your 120-character headline is your first and best shot at

engaging and attracting profile visitors.

2 >>

CHOOSE A PROFESSIONAL PROFILE PICTURE

Users with a profile picture attract

14x more views than those

without.

A professional looking image

will help you create a great

first impression

Your picture can give your

profile trust and

credibility

Users with a profile picture attract

14x more views than those

without.

A professional looking image

will help you create a great

first impression

Your picture can give your

profile trust and

credibility

Users with a profile picture attract

14x more views than those

without.

A professional looking image

will help you create a great

first impression

Your picture can give your

profile trust and

credibility

How do I choose the right photo?

Use a plain background

like you mean it

Dress appropr ately

REFRESH YOUR PROFILE SUMMARY

3 >>

Avoid these

over-used

words and

phrases

passionateextensive

experience

motivatedresponsible

driven

expert

strategicorganisational creativetrack

record

Make an outstanding first impression

Tell your story. Who are you?

What makes you tick?

Show respect to your reader.

Keep your summary concise.

Express your personality. Be

professional but not robotic.

LIST YOUR SKILLS

4 >>

skills on your profile

You can add up to

USE

THEM

PERSONALISE YOUR PROFILE URL

5 >>

Remove the random characters from your LinkedIn profile URL by customising it.

e.g. http://www.linkedin.com/in/boyntonjamie

Much better than http://www.linkedin.com/in/Jamie-Boynton-47hh97das7nsd0a, right?

SHARE YOUR PROFILE URL

6 >>

ADD YOUR PERSONALISED PROFILE LINK TO YOUR

@

email

signature

other social

media accounts

business card

ADD YOUR PERSONALISED PROFILE LINK TO YOUR

@

email

signature

other social

media accounts

business card

ADD YOUR PERSONALISED PROFILE LINK TO YOUR

@

email

signature

other social

media accounts

business card

ADD YOUR PERSONALISED PROFILE LINK TO YOUR

@

email

signature

other social

media accounts

business card

MAKE YOURSELF CONTACTABLE

7 >>

Put contact

details in your

summary so that

others can reach

you easily

EXPERIMENT & TRACK YOUR PROGRESS

8 >>

Monitor your profile’s

growth and make

occasional tweaks to see if

you can further enhance

performance.

Count profile views and see what kind of

people are viewing your profile

Measure impressions and likes on

published posts and updates

Track your Social Selling Index (SSI)

Don’t know how? Just*Learn how to improve your SSI – coming soon.

Monitor your new connections – both

quality and quantity

click here

Have any questions?

Building a strong profile is just the tip of the iceberg.

For help promoting yourself or your company on

LinkedIn, find me there!

http://linkedin.com/in/boyntonjamie