HOW TO MARKET YOUR E-BUSINESS IN DUBAI

TIPS AND TRICKS

Hello!I am Asad Ali from Go-Gulf

■ I am here to tell you that how how you can market your e-business in Dubai.

Do you know that?Young generation find it easy to establish their own business instead of getting employed in an organization.

“The reason behind is just simple, Now

Establishing own business has become easy after the advent of ecommerce.

WHAT YOU SHOULD KNOW BEFORE STARTING YOUR OWN BUSINESS?

•Market Analysis•Segmentation of market•Identifying different customer groups•Defining your stretegy

MARKET ANALYSIS

UNDERSTANDING THE CONSUMER

Confining the business stretegies and tips to UAE local market, you have to take care of following things;

1. UAE Local Culture2. Values3. Decesion making4. Consumer segments of the UAE

UAE LOCAL CULTURE

UAE people ■ prefers family goals rather than personal

ones.■ Accept the hierarchy and they are low in

equality.■ Avoids risks, doubts, conflicts and prefer

security.■ Prefer being ambitious acheiver rather than

simply losing the race.

VALUES

UAE people ■ Cares about tribal and religious values. .■ Gives preference to prestige and reputation.■ Shares their resources in family.

DECESION MAKING

While taking decesions,UAE’s■ People get guidance from their religion

Islam. .■ Males prefers luxury life.■ Females influence in family decisions.

CONSUMER SEGMENTS OF UAE

Different age groups have different shopping taste as defined below;

TIME TO LEARN ONLINE PROMOTIONAL STRETEGIES

Now you have much knowledge of local UAE Market and customer behaviour. Its time to learn out promotional stretegies for your business

ONLINE PROMOTIONAL STRETEGIES

■ Newsletter and Mailing Lists■ Blogs and Social Networking Sites■ Online Advertising■ Search Engine Optimization

Newsletters and Mailing listsIt is the most simple way to promote your business. Just collect email ids of related people or of existing customers and send them information about your products.

Blogs and Social Networking SitesFacebook can be the most effective way to promote business as 45% people in UAE owns Facebook account(More stats here). Also informative blogs are a good way to get tons of traffic.

ONLINE PROMOTIONAL STRETEGIES

Online AdvertisingOnline banners, pop-ups, pay-per-click, advertising ads, search engine ads and classifieds ads are some best resources to use for paid marketing.

Search Engine OptimizationGood ranking can boost you sales and traffic as well. Therefore, on page and off page opimization should be your primary goal.

ONLINE PROMOTIONAL STRETEGIES

More details

For more assistance about promotional techniques (newsletters, blogs, SMO and SEO), contact the Go-Gulf Company which provides all these services at cheap rates.

For Watching PresentationFor any query contact us at http://www.go-gulf.ae/Saeed Tower 1, Office 2406, Sheikh Zayed Road, Dubai