HOWTOMAKENEWTECHNOLOGYRELEVANTTOCONSUMERS:Contentmarketingas– takingthecontenttotheconsumerandcreatingdeeplastingengagementt:@daveparkinson

“Thumb stopping

moments”

JamesO’Brian– Mashable

“Theideacentraltocontentmarketingisthatabrandmustgivesomethingvaluable

togetsomethingvaluableinreturn.Insteadofthecommercial,betheshow.Insteadofthebannerad,bethefeature

story.”

VRforPR?

MVPSuccess?

DefinetheparametersDescribetheproblem(s)youwanttosolveDevelopdisruptionmethodsFindtherightpartnersGetbuyinbudgetBreakthingsFail,pivot,doitagainetc.

Kaizen

We innovate Digital: Strategy | Transformation | Experiential

A global digital consultancy dedicated to helping brands and agencies do world class digital with real expertise

@DaveParkinson@BraveAndHeart