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Microsoft Office Excel Worksheet

The category that best describes you as speaker

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Effective Presentation Skills : A Practical Guide to better Speaking by Steven Mandel, Thomson Learning 2000

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Out of 30+ Million PowerPoint

presentations made Worldwide Every Day

At least 95%

are FORGETTABLE

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What makes a Presentation Expert?

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Content

Design

Delivery

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Presentation Skills for Managers by Jennifer Rotondo and Mike Rotondo, Copyright 2002 by The McGraw-Hill Companies, Inc.

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we fear

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WorriedInsecure

Personally at riskImpatient

ExposedUninformed

SkepticalSuspicious

Adapted from D. Maister, Managing the Professional Service Firm, 19932/05/2012 13

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Source: Albert Mehrabian, Nonverbal Communication. Chicago; Aldine-Atherton, 1972, p 182.

Clients will remember what you

more than what you

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“what’s in it for me?”

Your audience is tuned to station WIIFM –

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Rate (pace)Volume

ArticulationPauses

Inflection and variation

Finish

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“Grab-a-line”Complete each thoughtInclude everyone

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Q&A:

UnderstandExplore

Answer onceGet feedback

No add-onsCall for help

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PARAPHRASEPARAPHRASE

Restate what was said in your own words

SUMMARIZESUMMARIZE

Pull together the main points of a

speaker

QUESTIONQUESTION

Challenge speaker to think further, clarifying

both your and their understanding

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Stay Stay within within your your timetime limitlimit2/05/2012 24

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PowerPoint is only a tool

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TACTFUL

Go “visual”, use images

Get to the point, be brief

Use readable size fonts

Eliminate the non-essential

Think “subtract” not “add”

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Inadequate font size

Bad selection of colors

No audience benefit

Too detailed

Too long

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“persuasion… is not convincing and selling, but

learningand negotiating”

—Jay Conger

Jay A. Conger, Professor of organizational behavior at USC Marshall School of Business, “The Necessary Art of Persuasion”, Harvard Business Review May-June 1998, p 94.

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It’s not just, “know your audience.”

loveIt’s

your audience

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