how to link your social media activities into a process that builds your personal brand
DESCRIPTION
This flow diagram is designed to get you thinking about how you can strategically link your social media activities and measure the subsequent results against your sales goals. Whether you are a small business owner looking to increase brand awareness or you want to increase your chances of finding a job via self-promotion, I hope you find this example diagram to be valuable in your efforts.TRANSCRIPT
Webinar
Subscribe to
RSS Feeds
of sites c
ontaining useful
and relevant in
fo.
(friends & fans)
Write tag/keyword-rich
content and upload to
Blog and/or Website
Electronic Newsle
tter
(via Email from
computer or P
DA)
Blog,
Websit
e, Wiki
(writ
ten e
ducatio
n)
Podcast
(audio education)
Linked
In(p
rofessio
nal
con
nectio
ns)
Optimize tagging strategy & message
delivery based on ROI results
In 30 days, measure
# of clicks and/or views
as well as %
↑ in site
and profile traffic
Dev
elop
tag
ging
stra
tegy
(inc
ludi
ng
hash
tags
) for
you
r m
essa
ge.
Meas
ure R
OI (pro
spect
s
& buye
rs vs
. tota
l visi
ts)
Determine your subject matter expertise.
Research industry
trends &
hot topics
relevant to your
expertise.
Use
SEO
tool
s (i.
e.
Goo
gle
Ana
lytic
s, G
oogl
e
Ale
rts)
to re
view
sea
rch
patt
erns
/tre
nds.
Autom
ate linkage of all
social media profiles
(where appropriate)
Skyp
e
(Inst
ant M
essa
ging
)
The Social Media Brand Building Process
© Copyright 2010-2013. Alicia Butler Pierre. All Rights Reserved. Social media is an incredibly dynamic and robust platform for virtual communication and real-time, interactive promotion. As such, the above process is intended to show individuals as well as business owners an example of how, based on their marketing strategy, various activities can be linked together into a cohesive process that can be monitored and measured against your sales goals. Request a customized process at www.eqbsystems.com. View full article at: http://wp.me/p2njI0-be
Radio show
Slid
eSha
re
(vis
ual e
duca
tion)
● Be active. Social media is NOT static. Don’t create profiles that you will not regularly update.● Remember, quality over quantity.● Learn the proper use of each social site. They ARE NOT created equal.● Never hard sell or come across as desperate in your messages.● Always find out a person’s preferred way of receiving info. ● Test any new social media site for at least 90 days before deleting a profile.● Be genuine!
Choose a specific topic to
write/talk about.
Secure smaller URL link (i.e. Bit.ly) to spread & track your message via
steps #10 - 18
YouTube(audio/visual education)
RULES
1
7
6
5
4 3
2
14
13
12
11
10
9
8
20
19
18
17
16
1521
(follo
wers)