Build The Team That

Builds Your DreamTechStars x Kaplan EdTech Accelerator

Mon. 7/15

Why This Matters

Photo Credit: Scott Mecum

Finding great talent is really hard

Great talent is what differentiates

game-changing startups from the rest

Your company’s success depends on your ability

to recruit A-players

Crash Course

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• When to hire

• Writing standout job descriptions

• Assessing the skills and fit of a candidate

• Building a pipeline of excellent candidates

• Cold outreach best practices

• Hiring & closing top candidates

• Onboarding new employees

What Not to Do

Wait and see who applies

Rely on job boards

Pay an arm and a legfor recruiting firms

Make it all about you

The Commandments

Looks aren’t everything

Sell,but not TOO hard

Hiring is everyone’s

job

Make it matchyour culture

Don’t Even Think About It...

...Unless

• You have a clear and compelling

mission

• You’re able to articulate your short-

and long-term goals

Define the Role

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Ask Yourself:1. What does an ideal X look like?

2. What will they be working on?

3. How will we measure his / her output?

A Standout Job Dsx:1. Title

2. Company story

3. Ideal candidate story

4. Role description

5. Skills & experience

6. Cultural fit

Test for Skills & Fit

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Application:

What’s your MV...I?

Phone Screen:

1. Basic skills

2. Cultural fit

3. Selling & setting expectations

Project:

1. Relevant

2. Results-oriented

Final Interview(s):

Performance > Potential

Offer & Close

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Offer:

1. Your excitement

2. Their offer details

3. Decision deadline

Close:

The Five Fs of Selling

Pipeline Building

Photo Credit: Brian Giesen

Outbound:

1. Identify your targets

2. Prioritize high-fit candidates

3. Use the right tools

4. Follow the news

Inbound:

1. Make the app easy to find

2. Build your brand

3. Post selectively

4. Referral program

Outreach Best Practices

Photo Credit: andypowe11

Messaging Tips:1. Get direct intros

2. Heavily personalize

3. Email on Tues. / Wed.

4. “No” is better than no response

5. Stay friends

Tracking:1. Name

2. Email

3. Phone Number

4. Current circumstances

5. Links

6. Communication history

7. Interest Level

8. Application Status

9. Offer & closing status

10. Start date

Onboarding

Photo Credit: ToGa Wanderings

Onboarding Checklist:1. Yes to Desk

2. Welcome packet (incl. paperwork)

3. Computers & software

4. Welcome event

5. Team orientation

6. Goal-setting

7. Hire buddy

8. Weekly 1-on-1

9. 30-Day performance review

Q&A

Thanks!

•danyacg@gmail.com

•@danyacg