How to Leverage YourAutomation Tools to ReadYour Customer’s Mind

Imagine if you had the key to every marketers dreams – What ifyou could read minds online?

Reading minds would allow for businesses to automatically tapinto the wants, needs, and annoyances of their target

audiences, to pass on all of the tedious testing and continuousanalyzing and go straight to the action.

The TruthAboutReadingMinds

Even with no words, you can make a fair guess

regarding the state of mind of the three people

there.

The woman in the left is probably looking at or

thinking of something that she disapproves.

The man on the right is probably mind

wandering.

The woman in the middle is probably in the

world her book is taking her.

Humans are already quite good.

MarketersWhat this means for

Body language and facialexpressions actually give usmore clues regarding state ofmind than words ever could(as words can be deceiving orforced).

Even if we have not beentrained to read body language,our minds are amazingly goodat perceiving physical cluesand incorporating these cluesinto our judgment of intent.

DigitalWorld

In the digital world we’ve tried to read minds by

relying on past actions or extrapolating what we

know about other people with a similar profile.

If I want to know what you’re thinking now, and to

do this I look at who your friends are or what sport

you played in fifth grade, I would fail at learning

anything of value to our buyer-seller relationship.

Yet, we keep throwing millions of dollars at such

futile attempts, disguised under the fancy names of

'big data or 'marketing stack'.

Mindreading in the

Built to ReadMinds

What you know and the automation tools

you use to optimize for past behavior and

affinities is the foundation of becoming

emotionally intelligent through your digital

touch points.

Now you need to add the final touch – a

method to read digital body language and

react to it as it happens.

Don’t throw away your big dataor your marketing tools just yet.

Ourcompanyequips marketers with apowerfully simple way to addemotional intelligence toincrease engagement,resulting in higher conversionrates.

We’ve built our technology aroundthe following 3 principles toactually make emotionalintelligence practical andeffective:

1. Put marketers in controlof their online content

Until now, the core of your digital touch points can’t beadjusted in real time. You would need a dedicated ITteam or a team who can manage your marketing stack

24/7.

Reactful turns that on its head by adding a snippet ofcode to your site, blog and marketing automation toolsthat lets you program how your content will react to

visitor behavior.

With one tool tracking user’s emotions and readingbehavior in real time, you can program any part of yourcontent to react to live behavior, and capture user

information as it happens.

2. Enable easyprogramming of if-then

actionsJust as it doesn’t help to read people through their pastdata, guessing intent based on segmentation or userhistory is a far cry from gathering real user intent.

Reactful empowers you to program reactions that aretriggered by user behavior as it happens.

From interest and engagement to confusion andinformation overload, the system provides you with aneasy and quick way to educate your site, blog and

landing pages to read digital body language and reactaccordingly by adjusting your own content to what

visitors need in real time.

3. Provide timelyfeedback

You shouldn’t have to wait for results of past actions toadjust to future behavior.

Your site, landing pages and blog need to get timelyfeedback to learn and adjust. We’ve built the Reactful

system with “intelligence loops” that:

a) Provide you the feedback you need to makeadjustment,

b) Give your digital touch-points feedback toautomatically adjust reactions to user behavior without

ever touching it.

Try Reactful today!Want to officially take the guessing out of learning your target audience’semotions?