how to launch a event ticketing sales business [part 3 - building for mobile]
DESCRIPTION
Rocket fuel for aspiring mobile marketersTRANSCRIPT
![Page 1: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/1.jpg)
HOW TO LAUNCH A EVENT TICKETING SALES
BUSINESS ON MOBILE ROCKET FUEL FOR
ASPIRING MOBILE MARKETERS
@FLEPHDOTCOM
![Page 2: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/2.jpg)
BUILDING FOR MOBILE SECTION THREE
![Page 3: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/3.jpg)
GOAL
AVOID THE COMMON MISTAKES SO MANY BRANDS MAKE WHEN IT COMES TO MOBILE DEVELOPMENT
TO PROVIDE A SEAMLESS USER EXPERIENCE ACROSS MULTIPLE DEVICES
OBJECTIVE
![Page 4: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/4.jpg)
THINKING THAT BUILDING FOR MOBILE IS THE SAME AS
BUILDING FOR WEB
MISTAKE #1
![Page 5: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/5.jpg)
THE BONUS OF DESKTOP DESIGN
A HANDFUL OF BROWSERS & SIMPLE INPUTS
![Page 6: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/6.jpg)
OH F%*&! 9,000+ PROBLEMS FOR MOBILE DEVELOPMENT
![Page 7: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/7.jpg)
“LETS TAKE OUR EXISTING WEBSITE AND JUST MAKE IT SMALLER TO FIT
INTO THE SCREEN OF A MOBILE PHONE”
MISTAKE #2
![Page 8: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/8.jpg)
DON’T MINITIARISE - OPTIMISE
![Page 9: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/9.jpg)
FORGETTING THAT INPUT CONTROLS CHANGE THE GAME!
MISTAKE #3
![Page 10: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/10.jpg)
USE ‘FAT FINGER’ DESIGN CONTROLS
![Page 11: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/11.jpg)
IGNORING THE IMPLICATIONS OF MOBILE DATA COSTS
MISTAKE #4
![Page 12: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/12.jpg)
$4560 FOR DATA IN TEN DAYS! OH S%#@?!
![Page 13: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/13.jpg)
$9,48 FOR ONE MB OF DATA OH S%#@?!
![Page 14: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/14.jpg)
$42 FOR 2 GIGS… LOCALLY! THE US HAS THE HIGHEST DATA COSTS IN THE WORLD
![Page 15: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/15.jpg)
ONLY DELIVER THE CONTENT THEY NEED!
![Page 16: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/16.jpg)
NOT LEVERAGING TECHNOLOGY
MISTAKE #4
![Page 17: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/17.jpg)
THERE ARE SO MANY… • MOBILE VARIANTS • SCREEN (REAL ESTATE) SIZES • PORTAIT vs LANDSCAPE ORIENTATION • MOBILE PLATFORMS • OPERATING SYSTEMS • FILE FORMATS • INPUT CONTROLS • etc
![Page 18: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/18.jpg)
WHAT’S THE ANSWER?
SO…
![Page 19: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/19.jpg)
MOBILE CONTENT ADAPTATION WE USE TECHNOLOGY
![Page 20: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/20.jpg)
THINKING THAT CONTENT IS KING
IN A MOBILE ENVIRONMENT
MISTAKE #5
![Page 21: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/21.jpg)
EVENT RESEARCH AND COMPARISONS
USER CONTEXT SCENARIOS
RESEARCH
LOST
DRIVING ONE HANDED BROWSING WHILE DRIVING
AND NEEDING DIRECTIONS TO OUR EVENT
OUT & ABOUT QUICK, SNAPPY BOOKING WHILE WITH FRIENDS
![Page 22: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/22.jpg)
SCREWING UP THE USER JOURNEY
MISTAKE #6
![Page 23: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/23.jpg)
SCREWING UP THE USER JOURNEY
DIFFERENT TYPES OF ACTIONS REQUIRE DIFFERENT RESPONSES
FOR EVERY ACTION THERE MUST BE A REACTION
INSIGHT
![Page 24: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/24.jpg)
ALWAYS USE ACTION CONFIRMATIONS
01 EVENT CONFIRMATION
![Page 25: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/25.jpg)
ALWAYS USE ACTION CONFIRMATIONS
02 EVENT AND LOCATION
CONFIRMATION
![Page 26: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/26.jpg)
ALWAYS USE ACTION CONFIRMATIONS
03 EVEN,T, LOCATION
AND DATE CONFIRMATION
![Page 27: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/27.jpg)
IGNORING PROXIMITY RELEVANCE
MISTAKE #7
![Page 28: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/28.jpg)
USE LOCATION RELEVANCE TO GET CUSTOMERS
![Page 29: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/29.jpg)
NOT BUILDING FOR THE LOWEST COMMON
DENOMINATOR
MISTAKE #8
![Page 30: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/30.jpg)
NOT ALL USERS ARE CREATED EQUAL
REMEMBER
![Page 31: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/31.jpg)
CONSIDER THE LEAST SAVVY MOBILE USER
OUR LOWEST COMMON DENOMANATOR
NO MOBILE
EXPERIENCE INTUITIVE
NAVIGATION
![Page 32: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/32.jpg)
CONSIDER THE MOBILE MANIAC USER
OUR CONTENT HUNGRY MOBILE MANIAC
QUICK INFORMATION
LESS CLICKS QUICK TICKETS
![Page 33: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/33.jpg)
NOT INTEGRATING THE CORE FUNCTIONS OF A MOBILE
PHONE
MISTAKE #9
![Page 34: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/34.jpg)
GIVE THEM ACCESS TO CURRENT FEATURES
![Page 35: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/35.jpg)
BUILDING MOBILE APPS BECAUSE YOUR COMPETITOR
HAS ONE
MISTAKE #10
![Page 36: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/36.jpg)
MOBILE WEB VS NATIVE APPS DO YOU NEED AN APP?
![Page 37: How to launch a event ticketing sales business [Part 3 - Building for Mobile]](https://reader031.vdocuments.site/reader031/viewer/2022013121/556590a5d8b42a2b6d8b5129/html5/thumbnails/37.jpg)
BUILDING FOR MOBILE • THE PITFALLS AND CHALLENGES FACED • WHY BUILDING FOR MOBILE IS DIFFERENT TO WEB • HOW INPUT CONTROLS EFFECT THE USER EXPERIENCE • HOW TO LEVERAGE MOBILE TECHNOLOGY (MCA) • USER CONTEXT SCENARIOS AND HOW THEIR IMPACTS • HOW TO USE PROXIMITY RELEVANCE TO GET CUSTOMERS • THE SPECTRUM OF MOBILE USERS AND ITS IMPACT • MOBILE WEB vs NATIVE APPS – WHAT DO YOU NEED?
SECTION THREE – WHAT HAVE WE LEARNT