mobile ticketing for all transit agencies - calact squaw... · presentation overview 1- why mobile...
TRANSCRIPT
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Mobile Ticketing for All Transit Agencies
By Sam DalyFounder, Token Transit
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Presentation Overview1- Why mobile ticketing
2- Mobile ticketing launch learnings
3- Case Studies from Reno, Humboldt County and Lincoln, NE
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Dispel a few questions
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Many social services exist on smartphones today
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Mobile ticketing not just for SF and LA… it can be for all agencies!
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You can launch mobile ticketing with no capital costs in 6 weeks
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Why Mobile Ticketing
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Affordable “Smartcard” alternative
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Speed Up Boarding
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Rider Satisfaction
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Ticketing in GTFS
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Launch Learnings
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Three big learnings
1- allow users to contact app developers
2- support low-cost phones
3- cater to disabled populations
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How it works in Reno and Humboldt
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How it works in Reno/Humboldt1- No capital costs (percentage of fares processed)
2- Token Transit develops and maintains all software
3- Agencies have free access to pre-made marketing designs/trainings
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Sign Up
Receive TextEnter Number Verify
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Purchase
Confirm PurchaseSelect Pass Ready to Use
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Activate
Ticket My PassesReady to Use
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Three big learnings
1- allow users to contact app developers
2- support low-cost phones
3- cater to disabled populations
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1) Make yourself available
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2) Support low-cost cell phones
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3) Disabled population benefits
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Case Studies
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Case Studies1- RTC Washoe, Reno, NV - Riders not having to take bus to get bus pass
2- HTA, Humboldt County, CA - Bus passes for jurors in Humboldt County
3- StarTran, Lincoln, NE - Distribute student/faculty passes at the University of Nebraska
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RTC Washoe (Reno, NV) Issue: TVM machines expensive to maintain.
Solution: Place mobile ticketing advertisements in place of TVMs. Incentivize mobile ticketing with a 50% off first pass purchased.
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RTC Washoe (Reno, NV) We have seen 3000 people signup, today we will sell pass number 9000 on the mobile phone, growing 10% weekly
RTC has successfully shut down many of their TVMs.
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Humboldt Transit Authority (Eureka, CA)Issue: Jurors can’t get to jury duty
Potential Solution: The jury commissioner is sending jurors a text message with a bus pass in it.
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StarTran (Lincoln, NE)Issue: University of Nebraska Student/Faculty Bus Pass Distribution.
Solution: Students/Faculty enter code and have pass privileges. Study done and 95% of students have smartphone.
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In Summary1- Why Mobile Ticketing
2- Launch learnings
3- Case Studies, Reno and Humboldt