how to land a job in product management (product camp summer 2016)
TRANSCRIPT
Dan CorbinSr. Product ManagerReturn Path
HOW TO LAND A JOB IN PRODUCT MANAGEMENTAlex McCarthy
VP of Marketing and Product ManagementAmerican Innovations
Sponsors
Advocates
In Kind
Supporters
LEARNING OBJECTIVES‣What is Product Management? What does a PM Do?
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
‣Ways to get your foot in the door.
‣What skills, talent, and experience are needed?
WHAT IS PRODUCT MANAGEMENT? WHAT DOES A PM DO?
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
HOW TO GET A JOB IN PRODUCT MANAGEMENTWHY PRODUCT MANAGEMENT?
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
BUSINESS &
INDUSTRYTECHNICAL & DESIGN
PRODUCT FUNDAMENTAL
S
Product Manager
WHAT DOES A PRODUCT MANAGER DO?
HOW TO LAND A JOB IN PRODUCT MANAGEMENTROLES WITHIN PRODUCT MANAGEMENT
CTO / Development
CHALLENGES
‣ Not every company defines Product Management the same way
‣ Some companies combine roles
‣ Some companies place these roles under different departments
‣Every company has someone who wants to be doing what you’re doing
‣Managing veto rights
HOW TO LAND A JOB IN PRODUCT MANAGEMENTWHAT DOES A PRODUCT MANAGER DO?●Create the product vision and deliver on
that vision●Own the product lifecycle●Make strategic and tactical decisions●Research, Planning, Discovery, Manage
Agile Process, Test, Implement, Product Releases, etc.
HOW TO LAND A JOB IN PRODUCT MANAGEMENTWHAT QUALITIES MAKE FOR A GREAT PRODUCT MANAGER?
PassionEmpathyWork Ethic
IntegrityConfidenceIntelligence
InfluenceBusiness SenseEvangelizer
SKILLS & TALENT
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
SKILLS AND TALENTS
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
●Technical Aptitude
●Time Management●Communication
●Focus
●Business Skills
HOW TO LAND A JOB IN PRODUCT MANAGEMENTGET SOME TRAINING
●General Assembly, Galvanize, Product School●Product Innovation Educators●Udemy
●Form your own study group!●Coursera
●Pragmatic Marketing, Proficientz
HOW TO LAND A JOB IN PRODUCT MANAGEMENTGET CERTIFIED● Pragmatic Marketing Certifications
● Google Analytics Academy● The 280 Group
● Certified Product Owner (Talk with Agile Velocity!)
● AIPMM Certifications
HOW TO LAND A JOB IN PRODUCT MANAGEMENTJOIN THE LOCAL PM COMMUNITY
●Product Austin●Kickass PM●ProductCamp Austin
●The Product League●Agile Austin Product SIG
HOW TO LAND A JOB IN PRODUCT MANAGEMENTGET A MENTOR●TheProductMentor.com●Austin PM community
○Go to the meetups○Connect with people on LinkedIn○Ask people to meet for coffee (or beer!)
HOW TO LAND A JOB IN PRODUCT MANAGEMENTBECOME A MASTER OF ONE
●Agile Expert●SME●Industry
Expertise●Wireframes●Mobile Design
●Google Analytics●A/B Testing●API●Public Speaking●Jira (or Rally, Pivotal
Tracker)
GETTING YOUR FOOT IN THE DOOR
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
GET. SHIT. DONE.
HOW TO GET A JOB IN PRODUCT MANAGEMENT
PM
Operations
MarketingDevelopment
Sales Customers
PRODUCT MANAGEMENT EXPERIENCE●You don’t need to be a PM to learn the
fundamentals of product management.
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
●Start a side project at work
●Create your own product
HOW TO LAND A JOB IN PRODUCT MANAGEMENTBUILD YOUR OWN PRODUCT
Slack for Group Travel
HOW TO LAND A JOB IN PRODUCT MANAGEMENTIntegrate into Product Team● Let them know you’re interested!!● Join meetings, shadow a PM● Identify a pain point and volunteer to
help ● Demonstrate your PM abilities ● Develop an “inside advantage” – external
candidates can’t compete● The key is to recognize the gap to be
filled and start doing it. Don’t wait.
HOW TO LAND A JOB IN PRODUCT MANAGEMENTHow You Can Help?
● Help with a product launch● Write a white paper● Help interview or survey existing and potential clients● Setup A/B testing and compile results● Out of box testing● Test competing products and write a summary with
product differentiations● Submit an Opportunity Canvas and ask for feedback
What Should I Do Next?HOW TO LAND A JOB IN PRODUCT MANAGEMENT
Sponsors
Advocates
In Kind
Supporters
HOW TO LAND A JOB IN PRODUCT MANAGEMENT
https://www.linkedin.com/in/alexmccarthy
[email protected]://www.linkedin.com/in/danielcorbin
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HOW TO LAND A JOB IN PRODUCT MANAGEMENT