How to Know What to Write About:

The Key to

Successful

Content Marketing

Are you looking for ways to achieve success with content

marketing?

Do you

struggle to

come up with

ideas for

things to

write about?

Why?

1.You don’t understand

your audience. In digital marketing, you need to know your

audience and what your audience is

interested in.

2. You feel that everything you create has to be

completely new. This is a myth.

While it may be true that everything has

already been covered, the truth is that is

hasn’t been covered by YOU and, more than

likely, YOUR audience hasn’t yet seen it

anyway.

So, with that

said, let’s

dive into…

the many ways

that you can

discover

what to

write about.

Study what is Popular The very best ways to discover what your audience is interested in is to study the other blogs in your niche. What you are looking for are posts that have received a lot of comments and social sharing.

Uncover Gold With

Keyword Research What you are looking for are keywords that are searched for enough times to make writing content that addresses them worthwhile. One of the many useful tools in content marketing.

Eavesdrop with Social Listening The way to do this is to use social networks to listen in on the conversation your target audience is already having.

Get Instant Feedback Using Surveys

Once you start to build a mailing list, using surveys can be a very powerful way to discover what your audience is most interested in.

Teach What You Know Regardless of which method you use to connect with and listen to your audience, the most important thing to think about when creating content is to create content that solves people’s problems.

If you want more detailed

information on this topic, click Trent Dyrsmid

For an overview of Lifecycle Marketing including how to automate as much of the process as possible, check out the Digital Marketing Handbook. Get a free sample chapter at http://brightideas.co/book