how to increase revenue with restaurant pos analytics
TRANSCRIPT
How to Increase Revenue with RESTAURANT POS ANALYTICS
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It’s no surprise that an all-in-one POS system can streamline operations at your restaurant. That’s the point of the point of sale.
But what if your restaurant POS could not only save you time, but also
save you money? What if it could make you money?
We’ve seen restaurants improve:
Turn Time by 15% Staff Tips by 30% Loyalty Signup by 10X
But how?!
5 Creative Ways
to Use Restaurant POS Analytics to Increase Revenue
Learn why your guests love your restaurant. 1.
Which guests spend the most money?
What do they spend that money on? Are there a few guests who keep coming back?
How long has it been since they last visited?What is their most frequently ordered item?
You probably have 1 billion questions about your guests.
What time do they visit your restaurant?
Enter… The Restaurant CRM
Customer Relationship Management
CRM
Detailedguest view
Fast guest dashboard
Accessible from the point of sale
Targeted marketing toguest database
With this data, the possibilities are endless…
Improve your loyalty and gift card programs.
2.
Did you know that, on average, guests spend…
Ask guests to join your loyalty program at the end of a transaction…And let them check their gift card balance online anywhere, anytime.
Quick Tip
Then use restaurant POS analytics to make decisions about:
q Your loyalty opt-in copy q Your gift card thank-you emailq Your loyalty point milestonesq Your gift card designq Your loyalty signup bonusesq And more!
Test different specials on your online ordering menu.
3.
With online ordering integrated in your POS system,
You don’t have to spend 5-6 hours updating both in-house and online menus.
Instead, you can use that time to test your specials.
In-House Menu BurgerFriesGrilled CheeseBurritoPastaChicken WingsSalmonPizzaSaladSoup
10579
125
1510
84
Online Menu BurgerFriesGrilled CheeseBurritoPastaChicken WingsSalmonPizzaSaladSoupNEW SPECIAL
10579
125
1510
84
10
Test proof of concepton onlineordering menus
And decide which to implement on the in-house menu.
In-House Menu BurgerFriesGrilled CheeseBurritoPastaChicken WingsSalmonPizzaSaladSoup
10579
125
1510
84
Online Menu BurgerFriesGrilled CheeseBurritoPastaChicken WingsSalmonPizzaSaladSoupNEW SPECIAL
10579
125
1510
84
10
Track employee productivity.4.
Labor Cost Percentage
Labor Cost Revenue
X 100
Use detailed restaurant labor analytics to track employee productivity
If in one shift…
Samserved 5 tables
Juliaserved 3 tables
Samserved 5 tables
Juliaserved 3 tables
Julia may need extra training!
Train me!
Give your menu a boost with product mix & inventory reports.
5.
How often should you update your menu?
4x a Year
Use restaurant POS analytics to aid your
MENU ENGINEERING EFFORTS
Use POS Product Mix Reports to Determine:
q Total Salesq Gross Amountq Percent of Total Ordersq Percent of Total Salesq Top Performing Menusq Top Performing Itemsq Most Popular Modifiersq Voided or Discounted Items
Your turn!
How do you use restaurant POS analytics to increase revenue?
Comment below!
