How to increase brand

loyalty - The ultimate

guide to

Karol Pokojowczyk from Colibri.io

Brand loyalty is when a

person buys products from

the same manufacturer

over and over again.

However, brand loyalty is

more than just simple

repurchasing.

Customers may buy a

brand due to situational

constraints or out of

convenience.

So how to increase brand

loyality and make sure that

your customer will return?

Know your

customers

You can’t know what

customer’s need if you

don’t know who they are.

Knowing what your

audience needs will help to

streamline your writing and

keep it relevant.

Next time you reach out to

the customer, ask yourself

this: What’s in it for

them?

Use what you

know about

your

customers

The features of your

product or service must tell

them exactly what you are

going to do to help to

achieve their goals.

Some might present the

argument that the astute

consumer can often

surmise

how helpful the product will

be for them simply by

reading the website.

Choose the

right language

Don’t say “We specialize in

providing A, B, and C, and

these are the awards we

have won for what we do in

the last year”,

try “We can help you with

your problem because we

specialize in A, B, and C.

We can show you our

awards which prove that

we have the resolution for

your problem”

Be the only

brand that can

solve their

problem

…or at least let them think

that you are the only brand

that can help them.

This adds an extra layer of

depth to the services you

offer, and makes you stand

out in a field of

competitors.

Listen to your

customers

It is really important to truly

understand what’s driving

your customers’ actions.

For example, what is the

real reason they are

contacting you with

queries? Why did they

choose your product?

Understanding the

customer’s emotional

status and understanding

how you can provide a

good service

that creates an emotional

connection with their

personal circumstances is

critical.

Keep your

customers

informed

It’s important that online

information should be

updated frequently to meet

customer expectations.

You can write your

customers also an email-

but not only your weekly

newsletter, but a real,

personalized email.

Colibri is a tool to measure

the effectiveness of your SEO

and online marketing efforts

to get insights and improve

your goal conversions.

This article was originally published on

GrowthHacker.am. Find out more:

How to increase brand loyalty - The ultimate guide to

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO