©2014, HelloWorld®

Social Experiences to Increase Loyalty

Eric LarsonChief Revenue Officer

HelloWorld

@enlarson

Sara KowalVice President, Innovation

HelloWorld

@sekowal

Challenge….

What does it mean

to be social?

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1so·cialadjective \ˈsō-shəl\

: relating to or involving activities in which

people spend time talking to each other or doing enjoyable things with each other

: liking to be with and talk to people

: happy to be with people

: of or relating to people or society in general]

- http://www.merriam-webster.com/

Creating Truly Social

Experiences Drives

Engagement,

Loyalty and

Advocacy

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Leveraging

Social Media

Networks

Image source: flickr, jasonahowie

Connect with friends and

the world around you.

of consumers interact with

retailers' Facebook pages –

more than the brands' websites.

of those who interact with retailers

through social media say that it

had an impact on their purchase.

Source: Infosys Ltd. January 2014

802 million people

log onto

Facebook daily-

Zephoria,

June 2014

http://www.youtube.com/watch?v=2ZlzHgJLvUc

Fairmont Hotels

& Resorts“Everyone’s An Original Personality Contest”

Data Acquisition &

Brand Engagement

Start a conversation, explore your

interests, and be in the know.

Tweets have been sent since

Twitter launched in March, 2006.

Source: http://www.mediabistro.com/alltwitter/state-twitter-

2014_b56883

58% of the top brands

have more than

100,000 followers on

twitter.- Simply Measured, January 2014

Monthly active Twitter users

ToyotaCaptivate Users

with a Competitive

Tweet Race

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A fast, beautiful and fun way to

share life with friends and family.

of users use Instagram

on a daily basis.

of users visit Instagram

more than once a day.

Source: Forrester Research, Inc.

Instagram ads

have helped retailers

increase ad recall

by 32% and brand

message lift by 10%

- Adobe's Digital Index,

February 2014

NikeCreate Traction on Instagram

with User Generated Content

In 2016 (over 2011) Mobile

video traffic will increase by

A short-video format sharing

platform launched by Twitter.

Source: Sprout Social

More shares of branded Vine video

Content over branded video content.

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Snapchat

14

Snapchat Photos Shared Per Day

In 2013.

• Hosting contests

• Providing sneak peaks & exclusive

content

• Offering coupons and discounts

Fast and fun mobile conversation.

Source: Social Media Today, March 13 2014

Snapchat16 Handles“Snappy New Year”

Brand Engagement

Drive Sales

Beyond

the Networks

Image source: flickr, jasonahowie

My Coke Rewards Beta

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Spotify Jukebox

at CMA FestivalConvert Concert Goers

Into Customers

Share Happiness

Mobile trivia game

Tips for

Designing

a Social

Program

Image source: flickr, jasonahowie

With 54% of

consumers in the

U.S. using social

media, social

clearly

still has the

attention of

the masses.

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- source: eMarketer, February 2014

Best bet – Budget Fun Money (a.k.a. Innovation Dollars)!

Questions to Ask When Developing a Strategy

• Did you apply your marketing basics?

• Are you adding value to the community – humor,

ideas, connections, chances to win, information?

• Are you choosing the technology and spaces

your customers would choose?

• Do you have the resources to be everywhere,

or do you need to pick 1-3 channels and do

them really well?

Five Best Practices to Create Social

Experiences

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Focus on creating a user experience that is truly “social”

Take advantage of the unique characteristics and

customer behaviors across different social networks

while remaining native and authentic to the platform

Empower customers to create & produce content

that’s valuable to them

Be relevant to your brand

Don’t forget to “send the invitations”

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One platform allows you to unify your social, mobile, web, or in-store

campaigns and measure it all with 24/7 analytics for deep consumer insights.

©2014, HelloWorld® – Confidential

Let’s chat about where your brand

should be in the social space.