HOW TO IMPROVE YOUR VIDEO MARKETING ON SOCIAL MEDIA

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•ONLINE VIDEOS ARE ALL THE RAGE THIS 2016. VIRAL VIDEOS ARE EARNING MILLION AND MILLIONS OF VIEWS EVERY DAY – AND HUNDREDS OF THOSE VIDEOS ARE SHARED ON SOCIAL MEDIA. IN FACT, ALMOST 81 PERCENT OF US MILLENNIALS USE YOUTUBE. THE VIDEO UPLOADING SITE THAT STARTED ON 2005 IS CREATING HUGE WAVES IN ONLINE MARKETING AND IT LOOKS VERY PROMISING.•VIDEO ENGAGES IN A WAY THAT TEXT NEVER CAN. A LOT OF

COMPANIES ARE TURNING TO VIDEO CAMPAIGNS TO DRIVE BETTER AND MORE TRAFFIC TO THEIR SITES.•TO HARNESS YOUR VIDEOS’ POWERS THIS 2016, HERE ARE FIVE EASY

TIPS TO REMEMBER THE NEXT TIME YOU PRODUCE YOUR OWN WORK.

1. SHORT VIDEOS VS. LONG VIDEOS•HUMANS HAVE A SHORT ATTENTION SPAN; RECENT

STUDIES REVEALED THAT OUR ATTENTION SPANS ARE NOW COMPARABLE TO A GOLDFISH. THIS IS WHY WE ARE MORE DRIVEN TO WATCH SHORT VIDEOS, READ SMALL TEXTS, MAKE SHORT TWEETS.•WHEN IT COMES TO MAKING VIDEOS, PEOPLE TEND TO

FIND SHORTER ONES FAVORABLE TO LONGER ONES.

2. STORIES•PEOPLE LOVE STORIES. YOU’LL WANT TO CREATE MORE

VIDEOS WITH STORIES, WITH CLEVER IDEAS THAT WILL GET YOUR AUDIENCE HOOKED EACH TIME THEY CLICK PLAY. ASK HELP FROM YOUR TEAM AND BRAINSTORM FUN VIDEO IDEAS FOR YOUR COMPANY. IT WILL BRING LIFE AND HUMANIZE YOUR BRAND.

3. CALL TO ACTION•END YOUR VIDEOS PROPERLY BY CREATING A CALL TO

ACTION SLIDE THAT WILL TURN TO VALUABLE CONVERSIONS FOR YOUR BRAND. DON’T END YOUR VIDEO WITH A BLACK SCREEN, IT WILL HELP IF YOU ALSO ASK A QUESTION, AND CULTIVATE CONVERSATION AMONG YOUR VIEWERS.

4. TUTORIALS•ANOTHER WAY TO GET YOUR CUSTOMER’S ATTENTION

IS BY POSTING TUTORIALS. TUTORIALS HELP VIEWERS BY OFFERING THEM VALUABLE INFORMATION. THOSE WHO HAVE BENEFITED TO YOUR TUTORIAL WILL MORE LIKELY CHECK YOUR BRAND AGAIN.•OVER TIME, IT CREATES TRUST AND HELPS ESTABLISH

YOU AS AN EXPERT IN THE INDUSTRY.

5. OPTIMIZE YOUR VIDEO FOR SEARCH•DON’T LET YOUR HARD WORK GO TO WASTE. YOU CAN

MAKE THE MOST OUT OF YOUR VIDEO MARKETING CAMPAIGN BY OPTIMIZING YOUR CONTENT FOR SEARCH. BECAUSE LIKE PLAIN TEXT, VIDEO CAN BE OPTIMIZED FOR SEARCH ENGINES. IN FACT, SEARCH ENGINES FAVOR VIDEO CONTENT OVER WRITTEN CONTENT.

THANK YOU!

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Original Source:http://tech.co/5-ways-improve-video-marketing-strategy-2016-01

Original Blog Post:http://feed140.com/how-to-improve-your-video-marketing-on-social-media/