seven tips to improve your video for business marketing

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Custom Website Design Custom Website Design GPS Public Relations GPS Public Relations & & Website Design Website Design

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Custom Website Design : Custom Website Design GPS Public Relations & Website DesignGPS Online Marketing : GPS Online Marketing What is Online Marketing? SEO Viral Marketing Social Media Site Photography Video Production Content WritingOnline Business Video Made EasyLearn 7simple steps to agreat video.By Michael Fieger : Online Business Video Made EasyLearn 7simple steps to agreat video.By Michael FiegerVideo Marketing : Video Marketing Video should be a vital part of your conversion strategy. Why? Video works. It reveals your passion, helps you create a more engaging customer experience, delivers complicated content more easily, etc. Leave you business cards and discover 7 tips that enable you to make online video serve its primary function – make you money.Creating Video : Creating Video Online video is a fresh, dynamic way to reach your customers. Learn 7 simple steps to a great video. CREATING VIDEOS FOR YOUR BUSINESS With a bit of planning, an easy-to-use camera and perhaps an expert like GPS Public Relations on your side, you can create professional videos that show off your company, your products, your customer success stories, and much more.!

TRANSCRIPT

Page 1: Seven Tips To Improve Your Video for Business Marketing

Custom Website DesignCustom Website Design

GPS Public Relations GPS Public Relations amp amp

Website DesignWebsite Design

GPS Online MarketingGPS Online Marketing

What is Online MarketingWhat is Online Marketing 1048697 1048697 SEOSEO 1048697 1048697 Viral MarketingViral Marketing 1048697 1048697 Social Media SiteSocial Media Site 1048697 1048697 PhotographyPhotography 1048697 1048697 Video ProductionVideo Production 1048697 1048697 Content WritingContent Writing

Online Business Video Made EasyLearn 7simple steps to agreat video

By Michael FiegerBy Michael Fieger

Video MarketingVideo Marketing Video should be a vital part of your Video should be a vital part of your

conversion strategy Why Video conversion strategy Why Video worksworks

It reveals your passion helps you It reveals your passion helps you create a more engaging customer create a more engaging customer experience delivers complicated experience delivers complicated content more easily etc content more easily etc

Leave you business cards and Leave you business cards and discover 7 tips that enable you to discover 7 tips that enable you to make online video serve its primary make online video serve its primary function ndash make you money function ndash make you money

Creating VideoCreating Video

Online video is a fresh dynamic way to reach your customers Learn 7 simple steps to a great video

CREATING VIDEOS FOR YOUR BUSINESS With a bit of planning an easy-to-use

camera and perhaps an expert like GPS Public Relations on your side you can create professional videos that show off your company your products your customer success stories and much more

STEP 1 THINK The first step to a good video is to understand your goals

What are you using the video for

For example

bull Do you want to win new customerssell new products to existing ones oreducate your customers

bull What do you want to film Yourcompany profile a productdemonstration testimonials by happycustomers or an event

STEP 2 EASY-TO-USE CAMERA

Get an easy-to-use camera We recommend the Flip Mino or

Kodak Zi8 because they are simple to use produce great picture quality and offer easy download via USB

Do not spend more than $200

STEP 3 CREATE SHOT LIST

Before you start filming think about what shots you need This can be as simple as

bull An interview with the business ownerbull Your product in actionbull Ask 5 customers the same question

ldquoWhat do you like most about our productrdquo

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 2: Seven Tips To Improve Your Video for Business Marketing

GPS Online MarketingGPS Online Marketing

What is Online MarketingWhat is Online Marketing 1048697 1048697 SEOSEO 1048697 1048697 Viral MarketingViral Marketing 1048697 1048697 Social Media SiteSocial Media Site 1048697 1048697 PhotographyPhotography 1048697 1048697 Video ProductionVideo Production 1048697 1048697 Content WritingContent Writing

Online Business Video Made EasyLearn 7simple steps to agreat video

By Michael FiegerBy Michael Fieger

Video MarketingVideo Marketing Video should be a vital part of your Video should be a vital part of your

conversion strategy Why Video conversion strategy Why Video worksworks

It reveals your passion helps you It reveals your passion helps you create a more engaging customer create a more engaging customer experience delivers complicated experience delivers complicated content more easily etc content more easily etc

Leave you business cards and Leave you business cards and discover 7 tips that enable you to discover 7 tips that enable you to make online video serve its primary make online video serve its primary function ndash make you money function ndash make you money

Creating VideoCreating Video

Online video is a fresh dynamic way to reach your customers Learn 7 simple steps to a great video

CREATING VIDEOS FOR YOUR BUSINESS With a bit of planning an easy-to-use

camera and perhaps an expert like GPS Public Relations on your side you can create professional videos that show off your company your products your customer success stories and much more

STEP 1 THINK The first step to a good video is to understand your goals

What are you using the video for

For example

bull Do you want to win new customerssell new products to existing ones oreducate your customers

bull What do you want to film Yourcompany profile a productdemonstration testimonials by happycustomers or an event

STEP 2 EASY-TO-USE CAMERA

Get an easy-to-use camera We recommend the Flip Mino or

Kodak Zi8 because they are simple to use produce great picture quality and offer easy download via USB

Do not spend more than $200

STEP 3 CREATE SHOT LIST

Before you start filming think about what shots you need This can be as simple as

bull An interview with the business ownerbull Your product in actionbull Ask 5 customers the same question

ldquoWhat do you like most about our productrdquo

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 3: Seven Tips To Improve Your Video for Business Marketing

Online Business Video Made EasyLearn 7simple steps to agreat video

By Michael FiegerBy Michael Fieger

Video MarketingVideo Marketing Video should be a vital part of your Video should be a vital part of your

conversion strategy Why Video conversion strategy Why Video worksworks

It reveals your passion helps you It reveals your passion helps you create a more engaging customer create a more engaging customer experience delivers complicated experience delivers complicated content more easily etc content more easily etc

Leave you business cards and Leave you business cards and discover 7 tips that enable you to discover 7 tips that enable you to make online video serve its primary make online video serve its primary function ndash make you money function ndash make you money

Creating VideoCreating Video

Online video is a fresh dynamic way to reach your customers Learn 7 simple steps to a great video

CREATING VIDEOS FOR YOUR BUSINESS With a bit of planning an easy-to-use

camera and perhaps an expert like GPS Public Relations on your side you can create professional videos that show off your company your products your customer success stories and much more

STEP 1 THINK The first step to a good video is to understand your goals

What are you using the video for

For example

bull Do you want to win new customerssell new products to existing ones oreducate your customers

bull What do you want to film Yourcompany profile a productdemonstration testimonials by happycustomers or an event

STEP 2 EASY-TO-USE CAMERA

Get an easy-to-use camera We recommend the Flip Mino or

Kodak Zi8 because they are simple to use produce great picture quality and offer easy download via USB

Do not spend more than $200

STEP 3 CREATE SHOT LIST

Before you start filming think about what shots you need This can be as simple as

bull An interview with the business ownerbull Your product in actionbull Ask 5 customers the same question

ldquoWhat do you like most about our productrdquo

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 4: Seven Tips To Improve Your Video for Business Marketing

Video MarketingVideo Marketing Video should be a vital part of your Video should be a vital part of your

conversion strategy Why Video conversion strategy Why Video worksworks

It reveals your passion helps you It reveals your passion helps you create a more engaging customer create a more engaging customer experience delivers complicated experience delivers complicated content more easily etc content more easily etc

Leave you business cards and Leave you business cards and discover 7 tips that enable you to discover 7 tips that enable you to make online video serve its primary make online video serve its primary function ndash make you money function ndash make you money

Creating VideoCreating Video

Online video is a fresh dynamic way to reach your customers Learn 7 simple steps to a great video

CREATING VIDEOS FOR YOUR BUSINESS With a bit of planning an easy-to-use

camera and perhaps an expert like GPS Public Relations on your side you can create professional videos that show off your company your products your customer success stories and much more

STEP 1 THINK The first step to a good video is to understand your goals

What are you using the video for

For example

bull Do you want to win new customerssell new products to existing ones oreducate your customers

bull What do you want to film Yourcompany profile a productdemonstration testimonials by happycustomers or an event

STEP 2 EASY-TO-USE CAMERA

Get an easy-to-use camera We recommend the Flip Mino or

Kodak Zi8 because they are simple to use produce great picture quality and offer easy download via USB

Do not spend more than $200

STEP 3 CREATE SHOT LIST

Before you start filming think about what shots you need This can be as simple as

bull An interview with the business ownerbull Your product in actionbull Ask 5 customers the same question

ldquoWhat do you like most about our productrdquo

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 5: Seven Tips To Improve Your Video for Business Marketing

Creating VideoCreating Video

Online video is a fresh dynamic way to reach your customers Learn 7 simple steps to a great video

CREATING VIDEOS FOR YOUR BUSINESS With a bit of planning an easy-to-use

camera and perhaps an expert like GPS Public Relations on your side you can create professional videos that show off your company your products your customer success stories and much more

STEP 1 THINK The first step to a good video is to understand your goals

What are you using the video for

For example

bull Do you want to win new customerssell new products to existing ones oreducate your customers

bull What do you want to film Yourcompany profile a productdemonstration testimonials by happycustomers or an event

STEP 2 EASY-TO-USE CAMERA

Get an easy-to-use camera We recommend the Flip Mino or

Kodak Zi8 because they are simple to use produce great picture quality and offer easy download via USB

Do not spend more than $200

STEP 3 CREATE SHOT LIST

Before you start filming think about what shots you need This can be as simple as

bull An interview with the business ownerbull Your product in actionbull Ask 5 customers the same question

ldquoWhat do you like most about our productrdquo

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 6: Seven Tips To Improve Your Video for Business Marketing

STEP 1 THINK The first step to a good video is to understand your goals

What are you using the video for

For example

bull Do you want to win new customerssell new products to existing ones oreducate your customers

bull What do you want to film Yourcompany profile a productdemonstration testimonials by happycustomers or an event

STEP 2 EASY-TO-USE CAMERA

Get an easy-to-use camera We recommend the Flip Mino or

Kodak Zi8 because they are simple to use produce great picture quality and offer easy download via USB

Do not spend more than $200

STEP 3 CREATE SHOT LIST

Before you start filming think about what shots you need This can be as simple as

bull An interview with the business ownerbull Your product in actionbull Ask 5 customers the same question

ldquoWhat do you like most about our productrdquo

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 7: Seven Tips To Improve Your Video for Business Marketing

STEP 2 EASY-TO-USE CAMERA

Get an easy-to-use camera We recommend the Flip Mino or

Kodak Zi8 because they are simple to use produce great picture quality and offer easy download via USB

Do not spend more than $200

STEP 3 CREATE SHOT LIST

Before you start filming think about what shots you need This can be as simple as

bull An interview with the business ownerbull Your product in actionbull Ask 5 customers the same question

ldquoWhat do you like most about our productrdquo

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 8: Seven Tips To Improve Your Video for Business Marketing

STEP 3 CREATE SHOT LIST

Before you start filming think about what shots you need This can be as simple as

bull An interview with the business ownerbull Your product in actionbull Ask 5 customers the same question

ldquoWhat do you like most about our productrdquo

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 9: Seven Tips To Improve Your Video for Business Marketing

STEP 4 HOLD STEADY

Hold the camera with both hands when

yoursquore shooting Always count to 10 (in your head) for every shot and donrsquot move the camera during that time

Use a (small) tripod if you can

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 10: Seven Tips To Improve Your Video for Business Marketing

STEP 5 LIGHT AND SOUND

You donrsquot need fancy lights but turn on ALLavailable light at your venue

Film interviews with person facing TOWARDS a window so that the light hits their face

For interviews get away from noise sources like crowds machines or outdoor noises like water or traffic

Always speak loudly

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 11: Seven Tips To Improve Your Video for Business Marketing

STEP 6 EDITING

You can do this yourself with tools like iMovie or Adobe Premiere but it is time-consuming

We recommend delegating this task to experts

Shorter videos are better web videos should ideally be less than 2 minutes long

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 12: Seven Tips To Improve Your Video for Business Marketing

STEP 7 TELL lsquoEM ABOUT IT

The coolest video is useless if no one sees it

Upload the video to YouTube Vimeo and other video platforms Embed it in your companyrsquos website

Upload it to your Facebook page Add links to your emails signatures and include it in your e-mail newsletters

Get the word out on Twitter and other social media channels

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 13: Seven Tips To Improve Your Video for Business Marketing

VIDEO SUBMISSION amp

PROMOTION On The Web

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 14: Seven Tips To Improve Your Video for Business Marketing

MORE TIPS

bull Use testimonials Therersquos nothing moreconvincing than your customers speakingabout how great your product is

bull Have a clear call-to action Your videoshould end with a specific offer yourphone number or your website address

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 15: Seven Tips To Improve Your Video for Business Marketing

GPS Public Relations amp Web GPS Public Relations amp Web designdesign

WEB VIDEO SERVICES FOR SMART WEB VIDEO SERVICES FOR SMART BUSINESS PEOPLEBUSINESS PEOPLE

Video ProductionVideo Production Green Screen StudioGreen Screen Studio Web Video CreationWeb Video Creation Video SpokesmodelsVideo Spokesmodels Editing amp EncodingEditing amp Encoding PhotographyPhotography

httpwwwGPSPublicRelationscom httpwwwGPSPublicRelationscom

Page 16: Seven Tips To Improve Your Video for Business Marketing