how to improve your online presence
DESCRIPTION
This slidshare will show you how to improve your online presence by creating a compelling and engaging website.TRANSCRIPT
By Ashley Wood, Marketing Coordinator - 2014
These days most sports and recreation organizations
have websites.
A stagnant, informative website is .
You need to create a
and website.
The longer visitors linger, the
stronger the
becomes.
How do you get them to linger?
1
Your website should give visitors a sense of
what your organization is all about and
.
Easy navigation is .
It's also very important that your
website conveys
and .
2
Design is a key determinant to
with consumers.
signals that there’s a
solid organization behind the screen.
If visitors aren’t saying (in a good way)
when they visit your site, it still needs work.
Don’t underestimate the
is a major contributor in
page abandonment.
=
3
Collect personal information for your
website visitors with
on each page of your site.
is to be able to send out
newsletters or other email
communications.
Email is a wonderful way to
and
by letting your clients know what's new with
your organization.
Try to send per
month.
4
=
In the last year, has become
the on the web.
provides you with
the opportunity to:
connect with your clients
extend transparency
let them know what you are up to and how they impact your organization.
-
-
-SOCIAL MEDIA
Go mobile
4
In 2013 mobile commerce reached
from the previous year.
*https://www.javelinstrategy.com/brochure/313
Online sales via tablets accounted for a
massive
, or over 50% of the entire
mobile online payments space.*
Mobile commerce is
47% of mobile shoppers have abandoned
their purchases because it's
.
This means that it’s absolutely necessary for
your website and online store to be
.
4
All of these tips will help your organization
and
.
That being said, the number one thing you
can do to
into the 21st century and broaden your market is…
Are you are interested in taking the next step and launching your
organization into the 21st century with e-commerce?
Download our Guide to Choosing an E-Commerce
Platform
or