developing your online presence
DESCRIPTION
How you show up online is more important today than ever. This presentation shows you how to integrate your website, social media and content to create a power online presence.TRANSCRIPT
![Page 1: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/1.jpg)
Developing Your Online Presence
![Page 2: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/2.jpg)
Larry AndersonTwitter: @Triggerstrat
![Page 3: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/3.jpg)
This is not a talk about technology
This is a talk about communication
![Page 4: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/4.jpg)
“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change”.
Charles Darwin
![Page 5: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/5.jpg)
87% of buyers start their sales process with an internet search
Source: Google
![Page 6: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/6.jpg)
Website
Social Media
Content
SEOYour
Business
![Page 7: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/7.jpg)
![Page 8: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/8.jpg)
The 10 most important things your website must have 1. A clear description of who you are
2. An easy to understand and remember website address
3. Easy to use navigation
4. Testimonials
5. Calls to action
6. Fresh content
7. High quality images
8. Social media integration
9. Be mobile friendly
10.Analytics
![Page 9: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/9.jpg)
![Page 10: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/10.jpg)
![Page 11: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/11.jpg)
Our 5 Rules of Social Media for business
1. Social media is a collection of communication tools. It’s what you do with those tools that matters
2. Social media is about people – not technology or your products and services
3. Develop a give first mentality – don’t sell – connect
4. If you’re going to do it, do it on a consistent basis
5. Create, find and share content that people will want to consume and spread
![Page 12: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/12.jpg)
![Page 13: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/13.jpg)
![Page 14: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/14.jpg)
The 10 most important elements of your Linkedin Profile
1. Use a professional photo
2. Complete your profile
3. Give people a reason to want to connect
4. Share great content
5. Introduce your contacts to each other
6. Share your community involvement
7. Make recommendations and ask for them as well
8. Join and participate in groups
9. Showcase your achievements
10.Be there regularly
![Page 15: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/15.jpg)
![Page 16: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/16.jpg)
![Page 17: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/17.jpg)
![Page 18: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/18.jpg)
![Page 19: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/19.jpg)
![Page 20: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/20.jpg)
![Page 21: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/21.jpg)
10 things your Facebook page needs to be successful
1. Be human first
2. Create and Cultivate great content
3. Dialogue
4. Pepper in calls to action
5. Create a content calendar
6. Lots of photos
7. Make it fun
8. Post at least once a day
9. Pay attention to topics your audience is interested in
10. Use high quality page profile photos
![Page 22: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/22.jpg)
![Page 23: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/23.jpg)
![Page 24: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/24.jpg)
10 things to make your Twitter account more effective
1. Be real and honest but not offensive
2. Jump into conversations
3. Create and Cultivate great content
4. Retweet
5. Post at least 5 time per day
6. Never buy followers
7. Follow people you want to engage with
8. Thank people for RT’s, mentions and shares
9. Don’t use the egg
10.Complete your bio and include a link to your website
![Page 25: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/25.jpg)
![Page 26: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/26.jpg)
Content is KING!
![Page 27: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/27.jpg)
![Page 28: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/28.jpg)
Audience
Webinars Podcasts Videos
Articles Blogs
White Papers eBooks Photos
![Page 29: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/29.jpg)
What would happen if I Googled YOU?
![Page 30: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/30.jpg)
![Page 31: Developing Your Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022081413/5481f748b4af9f9b0d8b468d/html5/thumbnails/31.jpg)
5 SEO Tips you can apply today
1. Page Titles
2. Key words3. Social share buttons on landing pages
4. Site Map
5. Fresh content