how to improve the page ranking of your website
TRANSCRIPT
How to Improve the Page Ranking of Your
Website
A great number of visitors can be generated every month by improving your
website’s ranking. Your website is an ideal tool to help generate more revenue
from services and products you provide. But it’s also important to understand
that visibility on a search engine is a competitive and complex.
The traffic to your website can decrease if rankings are lost for even a single
keyword. To offer more relevant and better search results, algorithms of search
engines change constantly. Rankings are hampered if you fail to figure out these
changes. At Online Consulting we keep it simple for our clients - you can follow
these basic SEO strategies to counter the drop in the rankings of your website:
Give importance to Internal Linking: There are a number of popular websites
which have strong rankings mainly because they have done a great job in
internal linking. Linking to different pages helps spread the domain strength.
Though it may not produce immediate results, over time internal links help
improve rankings.
Build fewer quality links (rather than building too many links): You can do this
if a particular page on your website is not generating traffic, or is generating
less traffic than before. There are many things you can do such as creating a
slideshow, designing an infographic, submitting guest posts or producing a
company video. Implementing these strategies helps improve the overall
authority of your site.
Keep high quality content on your website: Pages with detailed articles,
information and guides are likely to rank better than websites with less
information. The value of your website can be raised by providing excellent
and up to date content for visitors. Focus on providing value, include relevant
phrases and keywords, write content for your target audience and add
pictures and interactive content.
Increase the use of alt tags: Always remember that you should use alt tags or
alternative text descriptions to describe your visual and video media. These
help various search engines including Google to find your website’s page. This
is considered to be quite crucial —especially if you use text-only browsers.
Metadata: while designing a site, every page has a space between the <head>
tags to insert metadata. If you have a CMS site following data will be
populated:
o Title Metadata
o Description Metadata
o Keyword Metadata
There is a wide range of strategies which we can offer to improve the ranking of
your website on different search engines. Online Consulting provides all types of
SEO services in Sydney, Australia.