2016 Website Ranking Blueprint - Affiliate Resources, Inc. ??wealthy affiliate live training 2016 website ranking blueprint seo training

Download 2016 Website Ranking Blueprint - Affiliate Resources, Inc. ??wealthy affiliate live training 2016 website ranking blueprint seo training

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  • WEALTHY AFFILIATE LIVE TRAINING

    2 0 1 6 W E B S I T E R A N K I N G B L U E P R I N T

    S E O T R A I N I N G

  • T O D AY S T O P I C S

    Some SEO Terminology Explained

    On Page Ranking Factors

    Off Page Ranking Factors

    The Ranking Blueprint Timeline

    In the year 2016

    Live Q & A Session

  • S O M E S E O T E R M I N O L O G Y E X P L A I N E D

  • S O M E S E O T E R M I N O L O G Y E X P L A I N E D

    SEO

    search engine optimization

    SEM

    search engine marketing

    SERP

    search engine result page

  • S O M E S E O T E R M I N O L O G Y E X P L A I N E D

    On-Page Ranking Factors

    stuff done on your site to rank better

    Off-Page Ranking Factors

    stuff done off your site to rank better

    Ranking Metrics

    things done to your site that Google wants

    e.g. internal links are a ranking metric

    Algorithm

    a set of rules that determine what ranks and what doesn't

  • S O M E S E O T E R M I N O L O G Y E X P L A I N E D

    Anchor Text

    words used to link to another page or site

    Internal Links

    links that point to another page inside your site

    External Links

    links that points at an external site

    Inbound Link

    a url that links from a website back to your own site

  • S O M E S E O T E R M I N O L O G Y E X P L A I N E D

    Domain Authority

    how authoritative search engines consider an entire site

    based on age, content, inbound links etc.

    Page Authority

    how authoritative search engines consider a page within a site

    based on content, internal links, inbound links etc.

    Web Mentions

    terms related to your brand/domain within the web

  • O N PA G E R A N K I N G FA C T O R S

  • O N PA G E R A N K I N G FA C T O R S

    Page Title

    Meta Description

    Keyword in URL

    Awesome content with related keywords

    Internal Links (with anchor text)

    Social sharing links

    Images with Alt attribute

    Embedded videos (ideally your own video)

  • O N PA G E R A N K I N G FA C T O R S

    External links to related source (with anchor text)

    Commenting system

    Brand mentioning

    CTA to internal link (mostly)

    Distraction free environment

  • O F F PA G E R A N K I N G FA C T O R S

  • O F F PA G E R A N K I N G FA C T O R S

    Brand mention across the web

    Quantity of +1 on page

    Quantity of +1 on domain

    Social media shares

    Inbound link quality

    Diverse amount of anchor text phrases within inbound links

  • T H E R A N K I N G B L U E P R I N T T I M E L I N E

  • T H E R A N K I N G B L U E P R I N T T I M E L I N E

    Dont go and fix a bunch of old URLs and expect better rankings

    It is possible to repair old posts but

    dont change URLs

    focus on UX

  • I N T H E Y E A R 2 0 1 6

  • I N T H E Y E A R 2 0 1 6

    Mobile usage

  • I N T H E Y E A R 2 0 1 6

    Mobile usage

    Knowledge graph

    code to help you look fancy in the SERPs

  • I N T H E Y E A R 2 0 1 6 Mobile usage

    Knowledge graph

    code to help you look fancy in the SERPs

    Deep Learning based on UX

    are they clicking on your SERP listing and staying?

    compels visitors to go deeper into your site?

    avoids features that annoy or dissuade visitors?

    delivers the best UX on every browser?

    Sharability?

    Sharing/Amplification Rate vs. Other Results

  • T H A N K Y O U .

  • Q U E S T I O N S ?

    Affiliate Resources, Inc.

    http://www.apple.com