How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 1

How to Implement Your Content Sharing

Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 2

1) Content Sharing Part II

2) Content Syndication

3) Social Bookmarking

4) Option Overload?

Overview

Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 3

Part one discussed how to implement the basic steps of a

content sharing strategy across social networks by focusing

on your content marketing goals, employing the Rule of

Thirds, using your blog as your content marketing anchor

and then by adding third party content curation to your

content mix.

Most marketers are generally aware of these basic social media

marketing strategies and apply them but stop there and don't apply

more advanced sharing strategies.

But there are two more easy steps that you can take in the re-

purposing and re-distribution of your content that will further extend

your brand, help improve your SEO rankings and increase the ROI

on your investment in original content development. They are

content syndication and social bookmarking.

1. Content Sharing Part II

Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 4

Simply put, content syndication is a method by which your

content is made available to other sites and on social media

channels.

In their simplest forms your RSS feed and Hootsuite are

syndication tools that allow you to (collect and) efficiently

distribute your content to your target audience.

Hootsuite is an example of a more advanced syndication

tool that allows you to collect your RSS feeds and social

media networks feeds (i.e. from Facebook and LinkedIn) in

one place and to then distribute that content along with your

original content across that same range of social media

channels.

2. Content Syndication

Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 5

More advanced syndication platforms like Medium, Tumblr,

and Pearltrees, allow you to organize and collect your

content around themes and engage in social networking

around that content.

So pick a couple of content curation tools that make sense

to you for your purposes, and start experimenting with them.

2. Content Syndication

Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 6

Social bookmarking tools allow you to save, organize and

manage content and links to various websites and resources

around the internet.

Social bookmarking is a form of syndication that pushes out your

content and provides the opportunity for visitors to discuss it, vote on

it or simply even just discover it, based on their search “mood”.

Most allow you to “tag” your links in some way to make them

easy to search and share. The most popular are Delicious

and StumbleUpon.

Social news services allow people to post various news items, (aka

your content), or links to outside articles and then allows its users to

”vote” on the items. The voting is the core social aspect of these

tools and the items that get the most votes are displayed the most

prominently. The most popular of these types are Digg and Reddit.

3. Social Bookmarking

Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

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Once you look more closely, you quickly realize that many, if

not most of these tools can actually fit into more than one of

these categories.

This is where social media sharing gets very confusing for the

beginner, trying to understand the differences in the tools and to try

and decide which are the best options for their use.

Once you understand that most of them serve a number of

purposes, but have one particular niche that they are positioned for,

it is easier to embrace this confusion.

There is no question this world of social media sharing is very

complicated and constantly changing. New tools appear weekly.

The only way to get a handle on it is to throw yourself into it and start

experimenting to find the best tools to accomplish what you need to

do.

4. Option Overload?

Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 8

Once you have picked your syndication and bookmarking

tools it is time to apply them and get your content, (and any

really good related third party content), out there on to the

internet.

Post your material with links back to your blog and you will start to

see two things happens.

One, your SEO rankings will begin to rise as a result of these

inbound links and two, your site's organic traffic will begin to increase

as a result of this increased exposure of your content.

The amplification of your content across the web is now almost

complete.

The final and truly critical stage of social content sharing is to apply

the third rule of thirds and engage with your audience on these

social networks, where they are encountering your content.

4. Option Overload?

Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 9

Respond to questions, ask questions about comments, and

generally be positive, present and helpful.

This kind of engagement can be a challenge if you have not

done if before but throw yourself in and with practice you’ll

get the hang of it and actually start to enjoy the opportunity

to talk to students, faculty and your wider community.

Social media sharing is a complicated process but it will

produce many benefits to your institution.

4. Option Overload?

Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

How to Implement Your Content Sharing Strategy for

Higher Ed: Part II

Slide 10

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