how to hijack our brains to achieve our goals
TRANSCRIPT
How to Hijack Your BrainMOLLY MCGLONE, REACH CDCMATT KINSHELLA, NEIGHBORHOOD PARTNERSHIPSCASSIE RUSSELL, BRADLEY ANGLE
Your brain is full of quirks
FramingMental accounting
Loss aversion
Social proof Scarcity
Choice overload
Behavioral Economics can help !
2. Change your environment or choose a nudge
3. Test your intervention and adjust as necessary
1. Understand your brain’s biases and shortcuts
BE in the Real World: Plate size
BE in the Real World: Act Now!
BE in the Real World: Signage
BE in the Real World: Plant Nanny
BE in the Real World: Pact
BE in the Real World: Activity Timer
BE in the Real World: Blood Donation
Match Game• Please form 6 small groups. Each group needs a folder.• As a team, review the examples in your envelope and decide which BE concepts are at work in each one. (Hint: it will be one of the concepts posted on flipchart paper around the room!) • Once you’ve decided, tape each example on the corresponding flipchart.• When you’re done, talk about where else you “find” or “see” BE in your daily life. Think about your experiences at work and home.
Questions What was the scavenger hunt like for you? What did you notice/learn? What other real-life examples did you talk about? How do you think BE can be used to support our work with… financial education, financial coaching, matched-savings programs, credit-building programs?
Let’s Work Together! Collaborative Toolkit.• We want to build off the great ideas shared here. Please join us in posting your ideas, examples, or resources in a collaborative toolkit.
Visit http://bit.ly/REConfBehaviorToolkit
Commitment Card • Take a card and record ideas of how you can integrate BE into your life at work or at home. • For those of you who love SMART goals, try adding a deadline for when you will integrate each idea • We will mail you the card for a NUDGE
Memento and Contact Information• Pick an animal- We know it is all too easy to forget things when we get busy back in everyday life, take a memento to remind you of your goal.
•Molly McGlone, Economic Empowerment Coordinator, REACH CDC • [email protected]
•Cassie Russell, Economic Empowerment Coordinator, Bradley Angle • [email protected]
•Matt Kinshella, Communications Director, Neighborhood Partnerships • [email protected]