how to guide: developing alumni case studies

25
ALUMNI CASE STUDY THE ULTIMATE GUIDE TO WRITING ENGAGING CASE STUDIES TO HIGHLIGHT SUCCESSFUL ALUMNI HOW-TO GUIDE

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Page 1: How to Guide: Developing Alumni Case Studies

ALUMNI CASE STUDYT H E U L T I M A T E G U I D E T O

W R I T I N G E N G A G I N G C A S E

S T U D I E S T O H I G H L I G H T

S U C C E S S F U L A L U M N I

HOW-TO GUIDE

Page 2: How to Guide: Developing Alumni Case Studies

TABLE OF CONTENTS

INTRODUCTION

INTERVIEW

o Email Invitation

o Questions

o Recording Podcast

FORMAT

o Background

o Need

o Solution

o Results

SAMPLES

Page 3: How to Guide: Developing Alumni Case Studies

INTRODUCTION

Page 4: How to Guide: Developing Alumni Case Studies

PURPOSE

The purpose of this how-to guide

is to develop alumni case studies

that position the College of

Education and Human

Development’s graduate

programs as competitive and

valuable options for individuals

wanting to advance their

education and career in:

o K-12 Education

o Higher Education

o Mental Health

o Physical Wellness

Page 5: How to Guide: Developing Alumni Case Studies

SELECTION

Each alumni case study

highlights a successful alumnus

who has leveraged their

graduate degree to change, or

advance their career.

Alumni selected to participate

should provide positive feedback

about why they chose to attend

Georgia State University, their

graduate program experience,

and the impact their education

has had on their career and

professional development.

SELECTION

Page 6: How to Guide: Developing Alumni Case Studies

INTERVIEW

Page 7: How to Guide: Developing Alumni Case Studies

EMAIL

INVITATION

Once an alum has been

selected to participate, email

them an invitation explaining the

purpose of the case study.

You can use the sample text on

the next page as a guide.

Page 8: How to Guide: Developing Alumni Case Studies

Hi Tonya,

As an alumni of the Early Childhood Education doctoral program

from Georgia State University’s College of Education and Human

Development, we are extremely proud of your career achievements

and would like to honor you by featuring you in an alumni case

study. The purpose of the case study is to showcase the value of

your graduate education, and how it’s impacted your professional

development and your career.

Please let me know your availability for a 30-minute phone

interview the week of July 10 or July 17. I’ve attached the

questions for you to review prior to the interview. If you’re not

available, you can submit your answers to the attached questions

via email.

If you agree to participate, please sign and email the attached

Media Release form, and submit a square, high resolution image

(300 dpi, or ≥ 1MB .jpg or .png) that can be used to represent you

on the publication.

Download

Media Release

Page 9: How to Guide: Developing Alumni Case Studies

QUESTIONS

In order to write an engaging

alumni case study, the

questions you ask should be

direct, but open-ended enough

to encourage a conversation

with the alumnus.

NOTE: If the they cannot

schedule a phone interview,

email them the questions and

ask them to submit their

answers via email.

Page 10: How to Guide: Developing Alumni Case Studies

Background

Where were you born and raised?

Where and when did you receive your

undergraduate degree, and in what major?

Who is your current employer, and what is your

job title?

Tell me about the most rewarding experience

you had as a graduate student (i.e., research,

internship, practicum, etc.).

Experience Prior to Attending Georgia State

Prior to attending Georgia State for your

graduate program, what did you do for a living?

What was your motivation for wanting to pursue

your graduate degree?

Why did you choose Georgia State rather than

another institution?

Please summarize three career goals you

wanted to achieve after graduating?

Post Graduation Experience

What year did you complete your graduate

program?

How long did it take to land a job after

graduating?

What were the top three skills you learned from

your graduate program that prepared you for

your career?

How has your career progressed since

graduating?

What is your most rewarding or greatest career

achievement to date?

Where do you see yourself growing in your career

in the next 5 years?

What advice would you give prospective

graduate applicants interested in applying to

your graduate program?

Is there anything else you’d like to add?

Graduate Experience at Georgia State

Tell me about your experiences in your graduate

program.

What was the best aspect of your graduate

program (i.e., cohort, faculty, internships, etc.)?

DownloadAlumni Questionnaire

Page 11: How to Guide: Developing Alumni Case Studies

Recording the

interview allows you to

repurpose it for the

College’s UrbanEd

Podcast.

To record the phone interview,

use your smartphone’s Voice

Recorder app. Make sure the

landline phone speaker is close

to your smartphone’s speaker to

pick-up the alumni’s voice.

Email audio file to

[email protected].

RECORDING

PODCAST

Page 12: How to Guide: Developing Alumni Case Studies

FORMAT

Page 13: How to Guide: Developing Alumni Case Studies

This section includes the following:

o Compelling headline

o High resolution image

o Full name

o Hometown

o Education

o Title

o Employer

o Research interests (if applicable)

o Quote

BACKGROUND

Page 14: How to Guide: Developing Alumni Case Studies

Committed to Culturally Responsive

Education and Equity for All Children

Hometown Atlanta, GA

2009, Ph.D., Early Childhood Education, Georgia State University

2004, M.A., Curriculum & Education, Central Michigan University

Assistant Professor

University of Nebraska-Lincoln, College of Education and Human

Sciences, Department of Child, Youth and Family Services

Socio-cultural and identity development of children

Education

Title

Employer

Research

interest

“I am committed to outreach, scholarship and research to

develop and support culturally responsive professionals

who strive towards becoming agents of change in their

classrooms, communities and beyond.”

TONYA DURDEN, Ph.D., ’09

Page 15: How to Guide: Developing Alumni Case Studies

NEED

What professional

challenges did the

alumnus face prior to

enrolling in the

program?

The reasons for pursuing a graduate

degree are different for different

people. This section should briefly

discuss what the alumnus was doing

prior to enrolling at Georgia State

(i.e., school, career), and what led

them to research, and eventually

apply, to their specific graduate

program.

Page 16: How to Guide: Developing Alumni Case Studies

Teaching Educators to Be Culturally

Relevant Leads to Doctoral Program

Prior to applying to the Early Childhood

Education doctoral program, I spent 10+ years

as a K-5 teacher for Atlanta Public Schools.

Having spent over a decade educating

young children in urban classrooms, I realized I

wanted to advance my knowledge of how to

train teachers to be culturally relevant

professionals in their classrooms, communities

and beyond.

Page 17: How to Guide: Developing Alumni Case Studies

SOLUTION

How did the graduate

program solve the

alumnus’ professional

challenges?

This section describes how the

alumnus’ graduate program

prepared them for their career. It

should include a synopsis of their

experience, including: practicums,

internships, awards, research, and

other notable accomplishments.

Page 18: How to Guide: Developing Alumni Case Studies

Research Opportunities Extend

Beyond Classroom

I wanted to attend a graduate program that

prepared its graduates to be educational

researchers and teacher educators, with an

emphasis on urban education and how children’s

learning is shaped by education inequities, race,

gender, and social class. During my 4+ years at

Georgia State, I was most proud of the research I

conducted addressing how to prepare young

children for pre-school. In addition, I received the

Dean’s fellowship, which allowed me to travel to

Shanghai to present my findings and meet

innovative educational researchers throughout

Asia.

Page 19: How to Guide: Developing Alumni Case Studies

RESULTS

What impact has the

alumnus’ graduate

degree made on their

career?

The final paragraph illustrates how

the alumnus’ graduate degree

impacted their career and

professional development. It

should highlight their current

position and accomplishments,

including: promotions, awards,

professional memberships and

civic engagement.

Page 20: How to Guide: Developing Alumni Case Studies

Training Teachers to Be Change

Agents

Having the opportunity to co-author two articles as a

doctoral student, I was offered a position as an

assistant professor with my current employer before I

graduated. As the director of the university’s Learning

Child Project, I work with key stakeholders to develop

research-based programming that help young

children thrive as learners. In addition, I’m working

with a nationwide, Department of Defense funded

project to ensure military families have access to high

quality child care. In 2013, I was thrilled to receive the

USDAs Early Achievement Award for people who’ve

made significant contributions within the first six years

of their career.

Page 21: How to Guide: Developing Alumni Case Studies

LAYOUT

Complete the initial draft of the

case study in a Word document.

Once the draft has been edited

for grammar and tone, email it

to [email protected].

The draft will be laid out in

Adobe InDesign using one of

the two approved sample

alumni case studies on the

following pages.

Page 22: How to Guide: Developing Alumni Case Studies

SAMPLES

Page 23: How to Guide: Developing Alumni Case Studies

SAMPLE 1

Page 24: How to Guide: Developing Alumni Case Studies

SAMPLE 2

Page 25: How to Guide: Developing Alumni Case Studies

Choose a job you

love, and you will

never have to work a

day in your life.

- Confucius