"How to get your news and stories into print, on air and into cyberspace at no cost"

Stefan Drew

The media needs you

• Advertising has been cut .. Therefore fewer staff and smaller papers

• Competition from online newspapers, blogs etc.

Less time to source and write stories

So you can fill the gap

Media Releases • 5 W & 1H• Who, what, why, where, when , how.

• Good short descriptive headline

• Into para of 5W ad 1H• Expansion para• Quotes• Ends• Notes to editors• Pictures

Send to media

• Newspapers• Magazines – general interest and trade/specific• Radio• TV• Freelance journalists• Websites

Newspaper & Magazine Articles & features

Online Articles & Features • Write them .. Send them

Radio

Topics include• Woolworths• Cigarette pack advertising• Does advertising work?• Interactive advertising• Impact of Olympics on business• Etc. … hundreds of topics over the last 25

years

• Radio 4• BBC local stations• BBC World Services - >70 countries• ABC• From UK, Portuguese palaces and

Italian beaches

Websites and blogs

• Experian• ThomsonLocal• Equifax• And hundreds of other websites

• Your own• Guest blogging

Your Own Website and/or Blog

Newsjacking

• London Met Uni and the Visa Scandal• Newsjacking = Coverage in numerous papers

and on websites

Stefan Drew

01926 632794

www.StefanDrew.com

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www.StefanDrew.com