how to get the most out of social media
TRANSCRIPT
2015 ROTARY INTERNATIONAL CONVENTION
How To Get the Most Out of Social
Media
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INTRODUCTION
RPIC Gunes ERTAS
Zone 20B
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Never Heard
of Rotary
Know
Name Only
Some
Familiarity
SURVEYS SHOW
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CONSISTENT MESSAGING
• Tell a compelling story
• How you bring leaders together
• Exchange ideas
• Take action to improve your community
• More conversational &authentic—avoid “Rotary speak”
• More consistent visual identity
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BE AUTHENTIC
CONSISTENT MESSAGE
AUTHENTIC VOICE
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SOCIAL MEDIA
RPIC Gunes ERTAS
Zone 20B
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Once upon a time
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What is Social Media?
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World of Social Media
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EXAMPLES
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EXAMPLES
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TO BE OR NOT TO BE (ON SOCIAL MEDIA)
PCP Kokten Ulas BIRANT (PhD)
RI D-2440 (Izmir-Efes RC)
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SUBTITLE
>1.500.000.000 people
>300.000.000 people
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FIRST DEFINITION: COMMUNICATION
SOURCE ENCODER RECEIVERDECODERX
Personality Screen Perception Screen
Region of Experience Region of Experience
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• More Power for «Service Above Self»
• Power?
– More Rotarian At Work
– More Fund For Work
OUR GOAL
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• First Rule;
• To Be...
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 1
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• Use every possible Media...
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 2
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• Using the language and system that audiences use...
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 3
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• Always on duty...
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 4
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• Social Media is the media, user prepare for himself/herself...
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 5
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• Not everything...
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 6
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• Media works One-Way
• Social Media works Both-Ways
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 7
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• You should have an objective...
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 8
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• You should evaluate effectiveness
FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 9
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• Image > Words
SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
The painting, thought to be a portrait of
Lisa Gherardini, the wife of Francesco del
Giocondo, is in oil on a white Lombardy
poplar panel, and is believed to have been
painted between 1503 and 1506. Leonardo
may have continued working on it as late
as 1517. It was acquired by King Francis I
of France and is now the property of the
French Republic, on permanent display at
the Louvre Museum in Paris since 1797.
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• Result > Explanation
SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
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• Simple > Complex
SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
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• Friendly > Professional
SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
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• Funny > Serious
• But
• Serious > Absurd
SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
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• MOST IMPORTANT
• Planned > Unplanned
• For Sustainability and Effectiveness...
SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
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ROTARY IN SOCIAL MEDIA
RPIC Gunes ERTAS
Zone 20B
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NEW WORLD ORDER...
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• Profiles
• Connect
• Messaging
• Groups
• Ideas
• Calendar
• Marketplace/Hub
SUBTITLE
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• Profiles
• Connect
• Messaging
• Groups
• Ideas
• Calendar
• Marketplace/Hub
SUBTITLE
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EXCHANGE IDEAS
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PROFILE
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ENHANCED PROFILE
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GROUPS
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SEEK RESOURCES FOR YOUR PROJECT
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PORTABLE PROJECT “GADGET” FOR A CLUB’S WEBSITE
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PROJECT DETAILS
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ROTARY SHOWCASE UPDATE
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CALENDAR
2015 ROTARY INTERNATIONAL CONVENTION
How To Get the Most Out of Social
Media